Ritik Bhatia Email & Phone Number

Delhi, Dl, In

Bengaluru, Karnataka, India

Managed FMCG Client Projects: Led projects for a prominent FMCG client, focusing on Marketing Mix Modeling, Python, and Statistical algorithms. Provided valuable insights and recommendations understanding business requirements and formulating key project specifications that helped client gain volume 7-8% YoY.• Financial Impact Assessment and Enhanced Marketing Strategy: Utilized Marketing Mix Modeling to analyze the impact of marketing drivers on brand sales and allocate investments strategically across countries and product categories. Ensured data precision with in-house tools, strengthening the client’s brand and strengthening market share 2-3% YoY. • Comprehensive Data Analysis: Proficiently conducted end-to-end data analysis, utilizing OLS, XGBoost, and Regression techniques. This involved data cleaning, harmonization, and rigorous exploratory data analysis using Excel and Python Automation (Increased efficiency by 50%), leading to the generation of comprehensive reports that enhanced the client’s brand and market positioning• Revenue Forecasting and Sophisticated Recommendation System: Worked on a data-driven initiative for the client, employing MMM and statistical techniques to create a recommendation system that optimized major investment areas. Resulted in increased revenue, and profit, and improved customer satisfaction, bolstering the brand’s success• Integrated Financial Modeling: Developed integrated financial models that combined market mix insights with projected financial outcomes. This holistic approach enabled the client to simulate different marketing scenarios, assess their potential impact on profitability, and make informed investment decisions that aligned with long-term financial goals.• Cost-Benefit Analysis: Used Market Mix Modelling and Machine Learning techniques to optimize inventory, forecasting demand and reducing costs while ensuring product availability, enhancing operational efficiency and cost savings

Remote

• Curated database for development opportunities for India. • Conducted research on government policy challenges and in-depth literature assessment. • Assisted resource management for CPPR collaborations with universities.

Delhi, India

Master'S Degree, Economics

Bachelor Of Arts - Ba (Honours), Economics