Ritika Darira Email & Phone Number

Mumbai, Maharashtra, India

Diving into the world of connected television and bringing exciting solutions for advertisers.

Mumbai, Maharashtra, India

At YouTube Ads, India, I have been responsible for developing GTM strategies, executing tent-pole events and supporting new initiatives to improve Ad-Ex inflow for YouTube.Highlights:● Uplift in revenue from Think Sports, a thought leadership GTM to position YouTube as a leading destination for sports content during IPL 2023● Brandcast 2023 - one of the biggest video advertising events to highlight new trends (multi-format narrative) and announce ad solutions including focus on CTV. ● GTM for YouTube Trends, a creator and advertiser focused property that helps marketers build campaignsaround moment marketing

Mumbai, India

In my tenure with JLR, I grew into an all-round marketing professional. At the onset, my role primarily focused on campaign planning, ATL media planning, BTL communications and fixed marketing budget management. In 2017, I was handed additional responsibilities which included digital marketing and social media management along with content development. In 2021, I was further elevated, and managed events, experiential journeys, retailer marketing, CRM and analytics for the brands.In addition to the above, I was also responsible for managing the creative and media buying agencies for the brands in India.Top highlights:1. Delivered uplift in Brand Health despite a challenging two-year period (COVID-19 related slowdown in AdEx)2. Successfully managed the launch of new e-commerce portals for Jaguar and Land Rover vehicles with improved UX and UI 3. Improved contribution of Leads from Digital Sources (sharp focus on CPC, CPV, CPL and CPA)4. Planned and executed the launch of New Range Rover in India 5. Drove improvement in engagement of strategic CRM initiatives (Salesforce and Website integration)

Mumbai Area, India

At Tata Motors, I was responsible for planning ATL and Digital Marketing campaigns for the Passenger Car Division in markets where the vehicles were exported. Key result areas:• Understanding scope of Digital Media in each market and creating plans to leverage available platforms • Consulting Regional teams on a comprehensive Digital Marketing Plan • Supporting them on execution of these plans• Participation in Geneva Motor Show 2012, 2013 and 2014.

Mumbai Area, India

Responsible for driving social media campaigns for the various businesses of Hungama Digital Media. (This function was aligned to the Marketing team of the company)Key result areas:• Derive communication messages based on objectives• Identify social media platforms to disseminate the messaging• Engage consumers to create awareness and sustain brand recall• Generate reports to track progress of the campaign

Mumbai

Responsible for liaising with the Image Manager and Public Relations Consultants to develop and execute corporate communication campaigns for the various businesses of Hungama Digital Media.Key result areas: I) Media RelationsII) Communication DevelopmentIII) Internal Communication

Mumbai Area, India

Responsible for planning and executing PR plans for companies in the Information Technology sector. Key result areas:•Consult clients on communication channels and develop relevant messaging for the brands in line with their communication objectives •Create/Draft all press related communication and disseminate it to the media on behalf of the client•Brief spokesperson and supervise media interactions•Plan and execute press outreach programs•Maintain media relations on behalf of the clientClients: Cognizant, Capgemini Consulting, Directi & Zenith Computers

As an intern and executive with Perfect Relations, earlier known as Accord Public Relations Pvt. Ltd, I have gained exposure to the dynamic lifestyle & entertainment sector. My tenure with the organization has been fundamental in my understanding of the lifestyle media category and client servicing techniques for large and medium brands.

Diploma In Business Management, Marketing, A

Post Graduate Diploma in Business Management

Bmm, Journalism, First Class

Activities and Societies: Convocation team for the batch of 2006, K. M. Kundnani Centenary CelebrationsGained in-depth knowledge.