Ritika Yadav Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Sri City

• Skillfully drafted 35+ event communications via articles and reports, catering to diverse audiences.• Elevated the institute's connectivity by enhancing internal/external relations, fostering a 25% surge in social media outreach.

Sricity India

• Led 2 inter/intra-college photography contests, amassing 100+ participants' responses.• Collaborated with multiple clubs and committees, driving extensive promotion across official social media platforms.

During the live project, I utilised keen market research skills to drive strategic insights:• Identified the barriers faced by the unorganised sectors, examined underlying issues and developed proposals for regulation.• Profiled micro-businesses across India to discern critical attributes and characteristics.• Analyzed triggers, barriers, and needs driving product adoption within the micro business sector.• Crafted a compelling product proposition, aligning it with unregulated and micro businesses requirements.• Formulated a comprehensive Go-To-Market strategy for optimal product penetration.• Elucidated the precise scope and parameters of the micro business segment, facilitating effective segmentation and profiling.

Hyderabad, Telangana, India

• Collaborated with cross-functional (market research, product recommendations, competitive analysis) strategy teams in delivering a comprehensive project for brand positioning and community building.• Accomplished in-depth analysis of participant survey of 200+ respondents and extracted inferences using SPSS and MS Excel to understand core competencies for framing a user-centric strategy.

Renukut, Uttar Pradesh, India

• Conducted in-depth industry financial statement analysis using diverse ratios, yielding data-driven insights for strategic decision-making. Prepared detailed industry report on the same.• Worked in Excel to analyze financial data, including revenue, expenses, and profitability ratios, which involved creating pivot tables, charts, and graphs to visualise trends and identify key insights.• Optimized financial reconciliation processes, resulting in error reduction and enhanced efficiency in financial reporting procedures.• Enabled detailed understanding of the industry landscape and financial dynamics.

Master Of Business Administration - Mba, Finance

Major - Finance, Minor - Marketing Volunteer - Abhyudaya'23 (Annual Fest) of IFMR GSB Volunteer - Anunaad'23 (Alumni Meet) of IFMR GSB

Bachelor Of Commerce - Bcom, Accounting And Finance

Activities and Societies: • Managed a team to implement a cleanliness drive in nearby communities. • Cleaned and beautified 3 public.