Ritika Yadav Email & Phone Number

Gurugram, Haryana, India

Sri City

• Skillfully drafted 35+ event communications via articles and reports, catering to diverse audiences.
• Elevated the institute's connectivity by enhancing internal/external relations, fostering a 25% surge in social media outreach.

Sricity India

• Led 2 inter/intra-college photography contests, amassing 100+ participants' responses.
• Collaborated with multiple clubs and committees, driving extensive promotion across official social media platforms.

• During the live project, I utilised keen market research skills to drive strategic insights:
• Identified the barriers faced by the unorganised sectors, examined underlying issues and developed proposals for regulation.
• Profiled micro-businesses across India to discern critical attributes and characteristics.
• Analyzed triggers, barriers, and needs driving product adoption within the micro business sector.
• Crafted a compelling product proposition, aligning it with unregulated and micro businesses requirements.
• Formulated a comprehensive Go-To-Market strategy for optimal product penetration.

Hyderabad, Telangana, India

• Collaborated with cross-functional (market research, product recommendations, competitive analysis) strategy teams in delivering a comprehensive project for brand positioning and community building.
• Accomplished in-depth analysis of participant survey of 200+ respondents and extracted inferences using SPSS and MS Excel to understand core competencies for framing a user-centric strategy.

Renukut, Uttar Pradesh, India

• Conducted in-depth industry financial statement analysis using diverse ratios, yielding data-driven insights for strategic decision-making. Prepared detailed industry report on the same.
• Worked in Excel to analyze financial data, including revenue, expenses, and profitability ratios, which involved creating pivot tables, charts, and graphs to visualise trends and identify key insights.
• Optimized financial reconciliation processes, resulting in error reduction and enhanced efficiency in financial reporting procedures.
• Enabled detailed understanding of the industry landscape and financial dynamics.

Master Of Business Administration - Mba, Finance

Major - Finance, Minor - Marketing Volunteer - Abhyudaya'23 (Annual Fest) of IFMR GSB Volunteer - Anunaad'23 (Alumni Meet) of IFMR GSB

Bachelor Of Commerce - Bcom, Accounting And Finance

Activities and Societies: • Managed a team to implement a cleanliness drive in nearby communities. • Cleaned and beautified 3 public.