Riyad Bennoui Email & Phone Number

New Albany, Oh, Us

Columbus, Ohio, United States

Leading the marketing strategies for my client roster, which is comprised of B2B and B2C clients across a range of industries.Managing a team of account managers and project managers, supporting client relations and internal trafficking processes for client deliverables, such asexternal and internal creative, media execution and reporting.Designing cross-platform media/distribution strategies comprised of organic and paid tactics, such as email sequences, influencer marketing, organic social,paid social, programmatic media, and paid search.Collaborating with various departments across the organization, overseeing the development and execution for all deliverables/tactics supporting my clientroster.Providing in-depth analysis around earned/owned performance, determining opportunities to enhance marketing performance/cost-efficiency.

Columbus, Ohio, United States

Designing and executing social media campaigns for existing and prospective clients. Campaigns frequently employ a diverse blend of social tactics, such as organic social, paid social, influencer marketing, social selling, and executive leadership strategies. Sourcing influencers, negotiating contracts, leading creative strategy and managing all execution-based logistics for influencer marketing campaigns. Creating content calendars comprised of influencer distribution, owned/organic distribution and paid social advertising. Writing post copy for owned social channels (organic and paid) as well as executing paid social media buys. Utilizing various social listening tools to monitor conversation, extract insights, analyze performance, run reports, source influencers and schedule content. Extensive experience using Sprout Social, Creator IQ, Hootsuite, Sprinklr, Social Studio, Hearsay, and others. Managing internal communications related to social media trends and insights. Supporting our client engagement team by providing education and recognizing opportunities to grow business.

Columbus, Ohio, United States

Led social media influencer marketing strategy and execution across the organization. Managed agency partnerships and collaborated with various business units to create high performing campaigns unique to their objectives. Executed campaigns at the Enterprise level and supported business units such as Nationwide Financial, Property & Casualty, Agriculture, Pet and Small Business.Led social media marketing strategy for sports and sponsorship partnerships such as the NFL/Walter Payton NFL Man of the Year Award, Columbus Crew, The Memorial, NWSL and Columbus Marathon.Managed Nationwide’s Executive Leadership Team (ELT) social program. Responsibilities included creating and uploading content for ELT members. I also provided training on LinkedIn profile optimization, content strategies and general best practices designed to increase visibility and engagement.

Columbus, Ohio Area

Supported the development and implementation of communications programs that support the Office of the CEO. Delivered high-quality work involving a full range of media including executive talking points, social posts, articles, videos, presentations and toolkits.Trained/supported a team of communicators on social media best practices to support various leaders across the organization.Incorporated storytelling techniques to drive memorable, impactful communications with various audiences. Partnered with Public Relations colleagues and other teams to develop and align external and internal communications, including thought leadership programs.Evaluated the impact and effectiveness of communication materials and programs. Keeping a pulse on the organization. Providing recommendations to senior management on new/revised communications practices and strategies.

Columbus, Ohio

Led the NF (Nationwide Financial) wholesaler social selling program, which LinkedIn has recognized as the #1 social selling program in financial services.Assisted the NF team in organic channel strategy, paid social initiatives, content development and reporting for the Nationwide Financial social channels (Facebook, Instagram, LinkedIn, LinkedIn Sales Navigator, Twitter and YouTube.)Enabled sales teams to utilize numerous social networks to grow their business, such as LinkedIn, LinkedIn Sales Navigator, Facebook and Twitter. This included training wholesalers on social selling techniques, execution strategies, lead generation, profile optimization, content development and general best practices.Managed approvals and maintained content/publishing calendars for various social media channels.Fielded inquiries made by internal/external stakeholders.

Columbus, Ohio

Created and developed digital strategies that accomplished client objectives at aggressive KPI benchmarks.Strategically allocated digital media budgets, determined audience targeting and constantly monitored/optimized ongoing campaigns to drive cost-efficient results. Constantly collaborated with creative, account service, finance, media and strategy departments to develop holistic campaigns.Developed and oversaw creative executions to secure cost-efficient KPIs among each platform.Responsible for influencer outreach initiatives, as well as in-depth listening and analytics reporting.Designed the first social media extension program for the Bed Bath & Beyond Registry Book. As part of the program, I created a content calendar spanning 18 months that comprised of both organic and paid social media executions. This included creative development, audience targeting, budget allocation (1.5M total), and an in-depth sequential messaging strategy across Facebook, Instagram and Pinterest. Client Experience: AARP, Bed Bath & Beyond, Bed Bath & Beyond Registry, Bob Evans, Bruegger's Bagels, CHANNELLOCK®, Fazoli's, For Eyes by Grandvision, Fred's Pharmacy, Georgia Boot, Mattress King, Mattress Warehouse, Once Upon a Child, OTTA: College Advantage 529 Plan, Plato's Closet, Sleep Outfitters, The Melting Pot, Ultimate Software.

Columbus, Ohio Area

Led clients' social media strategies and content development.Created and edited digital content, strategies and reports.Strategically allocated social media budgets, determined audience targeting and constantly monitored/optimized ongoing campaigns to drive cost-efficient results.Worked with various departments to integrate social media strategies with other forms of paid and organic media.Social media lead in new business acquisition.

Columbus, Ohio Area

Managed the various social media accounts for assigned clients.Conducted strategy, content calendars and reports for social media campaigns and email blasts.Shot and edited photography for various digital platforms.Analyzed the digital marketing tactics of the competition.Wrote digital content for clients across multiple industries.

Columbus, Ohio Area

Managed brand's social media accounts.Wrote content for web, social and other various promotions.Worked closely with PR firms, advertising agencies and vendors.Logged, analyzed and reported social media growth and performance.Analyzed social media marketing campaigns of the competition.

Worked directly under Jennifer Martin, lead accessory merchant.Pulled daily sales.Personally handled meetings with vendors when Jennifer could not.Composed a final scrapbook of every accessory product in each of of Value City Furniture's 128 stores.

Performed social media actions to market American Signature Inc.Operated the Twitter and Facebook accounts for Value City Furniture and American Signature Furniture.Analyzed the social media campaigns of the competition.