Dynamic and results-driven Area Sales Manager with 15 years of experience in the FMCG sector. Proven track record in sales strategy and planning, driving revenue growth, market analysis, and trend identification. Adept in client relationship management, negotiation, and closing deals. Experienced in product launches, team leadership, budget management, and data-driven decision-making. Demonstrated success in business development
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Senior ManagerMetro Ag Aug 2023 - Jan 2024Hubli-Dharwad, Karnataka, India• Managed the sales operations of Trade, Horeca, Sco, and FSD (Order Process & Logistics supply ) • Oversaw business generating around 7 Cr per month and 84 Cr per year • Successfully increased e-commerce app installations and sales by 60% within 5 months • Enhanced customer retention and new customer acquisition by 50%.• Increased the basket volume and value sales growth by 35% and Controlled shrinkages • Building and maintaining relationships with key customers to… Show more • Managed the sales operations of Trade, Horeca, Sco, and FSD (Order Process & Logistics supply ) • Oversaw business generating around 7 Cr per month and 84 Cr per year • Successfully increased e-commerce app installations and sales by 60% within 5 months • Enhanced customer retention and new customer acquisition by 50%.• Increased the basket volume and value sales growth by 35% and Controlled shrinkages • Building and maintaining relationships with key customers to understand their needs and ensure satisfaction • Managed store purchases and coordinated with buyers for price alignment and promotions, supervised P&L accounts• Improved efficiencies in the sales process and implemented solutions to streamline operations and improve productivity • Analyzing market trends and customer demand to forecast sales volumes and planned inventory levels • Supervised a team including two assistant managers, four KAEs, and CCs. Show less -
Senior Business Development ExecutiveL'Oréal Jan 2017 - Jul 2023Hubballi, Karnataka• Managed sales operations for north and south Karnataka, including GT, SS, and MT accounts Dmart, FRL, ABRL, Spar, Vishal mart, Metro, reliance C&C (Hubli and Bangalore HQ)• Oversaw a territory business worth 18.4 Cr annually• Developed GTM strategy and implemented sales strategies that resulted in a 25% increase in regional revenue within the first year• Conducted market analysis to identify trends, leading to successful product launches and a 20% growth in market share… Show more • Managed sales operations for north and south Karnataka, including GT, SS, and MT accounts Dmart, FRL, ABRL, Spar, Vishal mart, Metro, reliance C&C (Hubli and Bangalore HQ)• Oversaw a territory business worth 18.4 Cr annually• Developed GTM strategy and implemented sales strategies that resulted in a 25% increase in regional revenue within the first year• Conducted market analysis to identify trends, leading to successful product launches and a 20% growth in market share • Reduced damage expiry return by 12% and managed distributors of ROI • Drove new product launches in MT account, listings, promotions, promoters training, and enhancing category share of shelf visibility• Successful launch of 10 new products, achieving an average market penetration rate of 35% within the first year• Managed key accounts, negotiating and closing deals that contributed to a 20% increase in annual sales• Streamlined inventory management processes & reduced stockouts by 30%.• Led a team of 15 sales representatives achieving a 95% target accomplishment rate• Mentored and developed junior sales staff, enhancing their sales skills and contributing to a cohesive and high-performing team• Increased outlet coverage and distributor productivity through targeted KPIs • Conducted BTL activities such as sales promotion, sponsorship, branding • Enhanced primary and secondary sales plans for distributors-wise,brand-wise,articles-wise• Developed customer relationships with stakeholders and distributors Show less -
Senior Territory Sales ExecutiveAbbott Nutrition Jan 2012 - Jan 2017Hubballi, Karnataka, India• • Achieved a 30% growth in sales revenue through effective sales strategies and customer engagement• Managed territory business of around 4.2 cr and Increased sales by 30% YOY • Setuped new S&D plan infra business development in north Karnataka• Implemented trade & consumer promotion plans territory resulting in 15 % growth • Successfully trained sales trainees and facilitated hiring• Excellent verbal and written communication skills to interact with team members, clients,… Show more • • Achieved a 30% growth in sales revenue through effective sales strategies and customer engagement• Managed territory business of around 4.2 cr and Increased sales by 30% YOY • Setuped new S&D plan infra business development in north Karnataka• Implemented trade & consumer promotion plans territory resulting in 15 % growth • Successfully trained sales trainees and facilitated hiring• Excellent verbal and written communication skills to interact with team members, clients, and stakeholders Show less
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Sales OfficerDabur India Limited Apr 2009 - Dec 2011Hubli Area, India• • Managed secondary and primary sales operations, trade marketing activities, and distribution management • Assisted in the planning and execution of product launches, contributing to a successful market entry for new products• Managed sales reports and provided insights to senior management, supporting strategic decision-making • Achieved sales targets consistently, exceeding quotas by an average of 10% annually• Improved quality of market coverage through effective use of… Show more • • Managed secondary and primary sales operations, trade marketing activities, and distribution management • Assisted in the planning and execution of product launches, contributing to a successful market entry for new products• Managed sales reports and provided insights to senior management, supporting strategic decision-making • Achieved sales targets consistently, exceeding quotas by an average of 10% annually• Improved quality of market coverage through effective use of ISR and distribution network; developed • Improved the category availability, visibility & freshness (stock rotation) is available; formulated and ensured implementation of trade & consumer promotion plans Show less -
Sales ExecutiveHindustan Unilever Limited Jul 2007 - Mar 2009Hubli Area, India•• Managed the sales operation of north Karnataka general trade (Lakme division) a team of salesmen and achieved the secondary targets with width and depth coverage and visibility• Provided market feedback to the company to develop schemes and market activities of competitors• Initiated local-level promotions, to penetrate deep mass for brand penetration • Expanded local sales promotion BA (beauty adviser) like n shop sales and window displays, new products launching conversion… Show more •• Managed the sales operation of north Karnataka general trade (Lakme division) a team of salesmen and achieved the secondary targets with width and depth coverage and visibility• Provided market feedback to the company to develop schemes and market activities of competitors• Initiated local-level promotions, to penetrate deep mass for brand penetration • Expanded local sales promotion BA (beauty adviser) like n shop sales and window displays, new products launching conversion schemes, merchandising for new shelf occupation • Conducted monthly cycle meetings of sales performance & execution with all distributor salesman daily and weekly basis planning for SKU-wise, brand-wise visibility plans,• Increased the sales of territory value and volume targets building the quality infrastructure Show less
Riyaz Ahamad Education Details
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Business Law, Management, Marketing, Financial Accounting And Economics -
Finance, Accounts,Income Tax, Business Management, Marketing, And Related Support Services -
Accounting And Business/Management
Frequently Asked Questions about Riyaz Ahamad
What is Riyaz Ahamad's role at the current company?
Riyaz Ahamad's current role is Manager Metro C&C || Loreal || Abbott || Dabur ||HUL ||- B2B\Retail\Modern Trade\E-Com\(FMCG).
What schools did Riyaz Ahamad attend?
Riyaz Ahamad attended Karnataka University, Dharwad, Anjuman-E-Islams Nehru Arts, Science, Commerce & Bba College, Hubli., Karnataka University, Dharwad.
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Riyaz Ahamad
Software Engineer • Web & Native Mobile Development • Kotlin, Swift, Angularjs, Reactjs • Ex-Technical Lead At Agaze Technologies • TheriyazoBengaluru1agaze.in -
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Riyaz Ahamad
Greater Bengaluru Area -
Riyaz Ahamad
Corporate Sales Manager!! Hdfc Life !!Mdrt Thailand 🇹🇭 (Ex- Max Life,Kotak Life,Canara Hsbc Life)New Delhi
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