Digital Marketing Executive
CurrentIn my current role, I focus on curating and promoting diverse ad content across Instagram, LinkedIn, YouTube, and Social Samosa’s editorial sections, driving engagement and industry awareness. My core responsibilities include:Content Research & Curation:1) Instagram: Showcase global ad campaigns (Print, OOH, and Video), including the “Ad Spot” weekly feature, highlighting top campaigns from around the world.2) LinkedIn: Curate video ad campaigns, case studies, and print… Show more In my current role, I focus on curating and promoting diverse ad content across Instagram, LinkedIn, YouTube, and Social Samosa’s editorial sections, driving engagement and industry awareness. My core responsibilities include:Content Research & Curation:1) Instagram: Showcase global ad campaigns (Print, OOH, and Video), including the “Ad Spot” weekly feature, highlighting top campaigns from around the world.2) LinkedIn: Curate video ad campaigns, case studies, and print ads to maintain a highly engaging LinkedIn presence.3) YouTube: Create video compilations around events and themes, and publish daily YouTube Shorts spotlighting standout ad campaigns.Editorial Contributions:Social Samosa - "Global Spot" & "Ad Spot": Provide relevant ad content for the "Global Spot" section, and launched the weekly “Ad Spot” series, listing top global ad campaigns.Branded Content & Ads:1) Facebook Ads: Run ad campaigns promoting branded content on Facebook.2) Google Ads & Email Marketing: Collaborate with affiliate agencies for Google Ads on branded articles and manage email marketing for targeted outreach.Newsletters:1) Daily Newsletters: Curate daily newsletters for Social Samosa on global ad, marketing, and social media news, as well as for Local Samosa with hyperlocal content on news, events, and recommendations.2) Weekly Roundup: Produce a weekly newsletter summarizing key industry news.Social Samosa Job Portal Management:1) Job Listings & Social Media: Publish industry job listings on Social Samosa Jobs and promote them across Instagram, LinkedIn, and Facebook.2) Facebook Ads: Run targeted ads to boost job listing engagement.Through strategic content curation, engaging social media properties, and effective ad campaigns, I enhance Social Samosa’s industry impact and reach across various platforms. Show less