Pricing strategy & Portfolio management for Data & Digital Products• Responsible for Commercial Strategy• Lead for Strategic projects such as spectrum evaluation and M&A • Responsible for network experience related investment and strategy• Responsible for managing Value Chain partners & Stakeholder Management• Responsible for ensuring segment and product strategies and maintaining pricing benchmarks• Answering strategic business questions and deep dives in customer and product behavior to deliver better understanding of the telecom business

Pricing strategy & Portfolio management for Data & Digital Products• Responsible for Commercial Strategy• Lead for Strategic projects such as spectrum evaluation and M&A • Responsible for network experience related investment and strategy• Responsible for managing Value Chain partners & Stakeholder Management• Responsible for ensuring segment and product strategies and maintaining pricing benchmarks• Answering strategic business questions and deep dives in customer and product behavior to deliver better understanding of the telecom business

• Driving the personalization and one to one marketing agenda for the company• Responsible for designing Contextual Marketing strategy with the aim of creating a smart AI driven brain which uses machine learning to predict customers’ needs and reaches them out with relevant offers/suggestion to enhance their customer experience• Enabling commercial decision making by leading a team of decision/data scientists to use applied analytics and techniques in GSM functions and developing models/algorithms to enhance/fulfill the GSM experience for our customers• Designed and implemented the Dynamic Pricing Framework in Telenor Pakistan which uses machine learning recommendations to create ‘offers on the fly’ in real time for Telenor prepaid customers• Responsible for CLM/Micro-Segmentation Strategy and implementation• Additional role: responsible for managing Financial Services – GSM integration with the launch of Pakistan’s first Telecom services portfolio which allows customers to buy their Telenor packages directly from their mobile account• People manger for a large tactical team with subordinate teams/team leaders

• Responsible for Internet Segment P&L, Forecasting, Strategy & Planning• Responsible for managing the pricing of 3G & 4G Internet Portfolio in Telenor• Responsible for launching 3G (in 2014) and 4G (in 2016) Services in Telenor Pakistan• Responsible for launching Large Screen/Mobile Broadband services in Telenor Pakistan• Responsible for tracking and forecasting business performance to deliver on revenue targets (national and regional level)• Responsible for driving customer engagement on internet used cases and creating a digital platform to drive internet penetration and usage

• Pricing strategy & Portfolio management for Prepaid (Voice & SMS), VAS, Internet & Postpaid/Business• Responsible for Segment P&L, Strategy & Planning• Responsible for managing Value Chain partners & Stakeholder Management• Responsible for ensuring segment and product strategies and maintaining pricing benchmarks• Responsible for tracking and forecasting business performance to deliver on revenue targets• SMART Strategy & MAP Segmentation and brand value proposition to build a 360-degree commercial roadmap• Responsible for Post Campaign analyses and Impact Assessment of price moves• Answering strategic business questions to deliver better understanding of the telecom business• Deep Dive Analysis of Marketing Segments & Products to build on and improve Pricing Portfolio & Marketing Strategy

• Designing and handling Customer Life Cycle Management for the Business Segment• Segment Analysis, deep dives & tracking of trends and performance of key KPI’s Performance & Focus areas• Responsible for designing business cases for Business Segment campaigns and smart pricing initiatives• Responsible visibility and coordinates with other member departments of the value chain (Sales, Customer Care, Micro Segmentation, Business Intelligence, Finance, Value Added Services etc)• Created inbound Up sell plan & commission structure for Business Segment Customer Care & Relationship Team• Designed a reward loyalty program for Telenor’s customer base• Provisioning and modification of new products

Business Analysis & Planning/Micro Segmentation Team ­ Mobilink GSM; Identification/profiling of Subscriber segments by analyzing differences in their behaviors from the rest of the customer base Designing promotions to enhance usage and revenue from subscriber micro segments Designing promotions to retain subscribers and reduce churn Improved Churn Prediction through KXEN Statistical Modeling Enhanced Commercial Understanding of Subscriber Base through KXEN BTL Campaigns strategy, design and execution Coordination with other departments (Data Warehouse ­ IT, Customer Care) and vendors to ensure smooth execution of BTL promotions. Negotiate and planning with Vendors for new products/solutions development of BTL channels Developed an inbound Voice Channel ("My Offer") for BTL promotions Post Promo Results Analysis & Knowledge Enhancement Business and market analysis including covering current package profiles and running promotions, sales, marketing campaigns, retention strategies and other commercial ventures of all telecom operators Implementation & Testing - Siebel ERP/CRM Campaign Management Tool (Oracle Application implemented by IBM for Mobilink) Participated in the Siebel Campaign Management Tool User Acceptance Testing (UAT). Conducted by IBM for Mobilink.

Warid Telecom is one of the leading Telecommunication providers in Pakistan. Analysis, reporting and reviewing performance of key business functions (e.g. Sales, Customer Support, Supply Chain, Marketing, Network etc) Reviewing and recommending how to improve key performance indicators Evaluating the companys marketing campaigns, new Product & Services and strategies.

Acquired and managed projects with National and International clients Pitched the services offered by the company through web based marketing Managed human resources: Recruited the necessary professionals needed for projects Managed the accounts and finances of the organization

RadioLUMS is an online Radio Station, operated by students of LUMS, which produces radio programs and plays back to back music accessed by a global audience Managed day to day operations of the Radio Station. Recruited and streamlined people for various different functions in the organization Responsible for content management and application maintenance of the online transmission system

• Planned, scheduled and organized the 16 competitions • Coordinated and managed a team of 120 individuals divided in 13 departments and 16 competition manager teams

LUMUN is the pioneer Model UN organization in Pakistan which holds the LUMS Model UN Conference which is attended by students from all over Pakistan and abroad. Planning out the conference attended by 1100 national and international delegates Recruiting and managing the conference team of about 200 individuals Managing media and marketing sponsors