As Deputy General Manager of Human Resources at IDEAS (Pvt) Ltd., responsible for leading and overseeing HR operations, including recruitment, talent development, employee relations, and more. With my extensive experience, I bring a wealth of knowledge and strategic insight to the organization, helping to cultivate a positive and engaging workplace culture that supports the growth and success of our team members.

As the lead of the HR function for fashion retail business "Ideas by Gulahmed", remained responsible for managing the end-to-end HR operations, including talent acquisition, talent mapping & sourcing for senior executive levels.Achieved a number of significant milestones, including;Successfully fulfilled the talent needs for Ideas Retail Expansion, helping the company to grow to over 100 stores in 40+ cities nationwide. Developed and implemented a complete talent pipeline for Ideas Retail Operations resulting in induction & training of over 100 fresh graduates from renowned business and design institutes.Designed structures to provide clear career paths for employees and delivered staff and store management development initiatives, including training needs analysis and in-house module development.Developed the Ideas commercial/wholesale structure from scratch and managed HR needs for nationwide offices of B2B channels at Karachi, Multan, Faisalabad, Lahore, Islamabad & Peshawar.Established HR of regional offices at Lahore & Islamabad & managed including Karachi, and supported multiple employer branding initiatives to establish Ideas by Gulahmed as the employer of choice for top professional and educational institutes.Set up a design studio with a complete structure at central region.

As a dynamic and results-oriented Senior Manager HR in the fast-paced and dynamic field of fashion retail, I specialized in managing HR operations and talent acquisition nationwide. With my extensive experience in conducting innovative hiring programs, such as assessment centers and MTO programs, I remained able to attract top talent and ensured that my organization stays ahead of the competition.Major Responsibilities & AchievementsResponsible for managing HR operations and talent acquisition nationwide, achieving numerous milestones and driving successful outcomes that align with key business goals.Led the development and implementation of HR policies and procedures that enhance employee engagement, drive retention rates, and promote a positive workplace culture.Demonstrated expertise in the areas of performance management, employee relations, and training and development, among others, to support the growth and development of a talented and engaged workforce.Conducted several assessment centers and MTO programs to attract and onboard fresh talent, supporting organizational growth and success.Collaborated closely with senior leadership to provide strategic assistance and recommendations for enhancing HR operations, driving operational efficiency, and improving the quality of the workforce.Maintained strong relationships with external stakeholders, such as recruitment agencies, educational institutions, and professional organizations, to stay connected to the talent pipeline and industry insights.

During the flood emergency of 2010 and 2011, I served as the HR Base Incharge for regional and multiple sub-offices. Throughout this demanding and high-stress period, I was able to demonstrate my expertise in HR operations and talent management, achieving notable success and meaningful outcomes.Some of my most significant achievements during this period include:Successfully managing the world's largest emergency response team of Save The Children at Interior Sindh, ensuring the smooth and effective coordination of resources and personnel.Inducting over 500 staff in the first two months of the emergency response, including teams specializing in food, health, civil, and education.Establishing and managing HR operations for four sub-offices, demonstrating my ability to handle complex and rapidly evolving situations with confidence and skill.Serving on the National Emergency Response Team (ERT) in 2011 and responding to flood emergencies in Upper and Lower Sindh for Jaccobabad, Shikarpur, Sukkur, Mir Pur Khas, Badin, and Sanghar.Providing critical HR support to a range of high-profile programs, including those supported by USAID, UK-AID, DIFID, WFP, WHO, and UNICEF.With my proven track record of successfully managing HR operations in high-pressure environments, I am confident in my ability to help organizations thrive during times of crisis and challenge.