Team : Sales + Engagement - Building Salesforce Reports and Dashboards to analyse how the accounts are being engaged before winning- Build a one stop dashboard to identify the gaps for upcoming accounts with opportunities- Analyse the top and bottom performing campaigns and the accounts engaged with them- Analyse touchpoints to identify the top performing touchpointsTeam : Marketing and Strategic - AnalyticsRoles - Building PowerBI data Models and Dashboards - Analysing Campaigns, Events and reporting them in PowerBI- Evaluating accounts from acquisition to win and their engagement with marketing effortsTools: PowerBI(Data Modelling, Dashboarding, Workspace, Apps), Python, Salesforce(Reporting, Dashboarding), 6Sense

HSC tutor and mentor

Team : Product AnalyticsTools : Asana, Looker, Github

Team : Revenue Operations (RevOps)Sales Analytics - Analyse customer growth with respect to various product- Analyse the contract renewals for subscription products ML Modelling - Part of the team, that built a churn prediction model, to act and retain customers before they churnTools : Python, SQL(Snowflake), PowerBI, GSuite.

FORTUNE 250 CREATIVITY SOFTWARE CLIENTTools : SQL, Tableau, Python, PowerBI, Jira---Retention Analytics---* Analysing customer Retention and Revenue, predicting the user engagement and Campaign and Subscription Analytics. * LTV Model and Engagement Index based analysis for evaluating user retention. * Built a Covid Monitoring to track Signups, engagement and retention.---Product /Subscription Analytics ---* Identifying the factors for user engagement by using Decision Trees and customer retention. * User Segmentation for Product Marketing and for Retention.* Analyzing migration of subscriptions and user engagement with the products.--- Campaign / Web Analytics ---* Responsible for campaign click stream analysis for various channels and leveraging Insights and analysing the customer Journey in the campaign. * Built a dashboard to track the campaign performance at a weekly level . * Built a one stop dashboard used by C Level Executives to track various Channel and Campaign KPIs used to track channel campaigns at Acquisition---Team Management ---- Responsible for the onboarding junior members to team , their daily activities . Setting up QC process for the team---ML Modelling---* Built forecasting models (ARIMA,SARIMAX, Exponential Methods, Prophet) for forecasting the Next Quarters subscriptions which helped the marketers and campaign managers take decision for the next quarters. * Audience profiling using decision trees and random forests. * Performed Market Matching and Synthetic control methods to analyse the impact of campaign for weak markets