Offering assistance, monitoring, and guidance for optimal utilization and configuration of digital platforms and their partners. Validating and updating best practices, while standardizing tracking processes and KPIs. Leading the development and revision of documentation and manuals.I also lead a team featuring a Paid Media head, Growth Marketing specialists, paid search engine optimization experts, and SEO specialists. Our team's mission is to ensure the implementation of best practices in both organic and paid web positioning, providing guidance to the 5 markets where Cencosud's e-commerce thrives.

Assistance/advisory in the configuration of Meta and GMP Business Manager accounts.Assistance/advisory in the configuration/analysis of email marketing platforms.Assistance/advisory in validating and updating best practices in the Colombian, Peruvian, Brazilian, Argentinean, and Chilean markets.Regular survey of top-performing formats.Regular survey of top-performing campaigns.Standardize tracking processes.Standardize measurement KPIs.Construction and updating of documentation and manuals.Assistance in defining digital budget based on results.

- Monitor and analyze the paid media campaigns considering the available budget- Follow up performance campaigns making recommendations based on KPIs.- Contribute with the definition and execution of the media strategy for both brands, Walmart and Changomas- Colaborate with the digital transformation of the company by providing new technologies and ideas of the digital world

- Monitor and analyze the digital marketing campaigns considering the available budget- Follow up performance campaigns making recommendations based on KPIs. - Contribute with the definition and execution of the digital strategy for both brands, Walmart and Changomas- Colaborate with the digital transformation of the company by providing new technologies and ideas of the digital world

Direct contact with the client. Development and implementation of ATL, BTL and Digital campaigns.Monitoring of institutional and product campaigns from their inception to their releas. Contact with external suppliers and monitoring of the campaigns. Supervision of graphic originals, digital retouching and tracking of customer billing.