STRATEGIC IMPACTRe-launched the BlackRock digital client portal: Integrated multiple applications and services onto a single platform, leveraging Adobe’s AI to predict user behaviors based on persona in order to find the most efficient ways to complete a workflow. Introduced micro front-end architecture: Launched a component library, providing developer tools to standardize front end user experiences.  Resulted in an increase in velocity.Increase in organic leads: Introduced Adobe Experience Cloud to create personalization framework based on user personas and past behaviors.  Improved Search Results: Optimized search by standardizing meta data and implementing micro-partitioning to break down large data files and improve search performance. CULTURAL AND OPERATIONAL TRANSFORMATIONSpearheaded Agile process transformation using Azure DevOps,Reduced operational events: Launched a platform health monitor program, leveraging Splunk to generate alerts on API health and PagerDuty to deliver internal notifications to service squad, resulting in an increase in uptime of the platform.Improved user experience by considering different personas and client typesKEY RESPONSIBILITIES Product Strategy: crafting product mission, vision and strategy by conducting UX and market research to identify market trends and user needs.Collaboration: aligning cross functional teams on high level objectives based on the dataRequirements gathering: defining and aligning on clear requirements, developing and leading prototype creation and guiding product managers to connect their day-to-day work with the larger team’s objectives.  Release and Go-to Market: coordinating with design, engineering, and business stakeholders to develop release plans and go-to-market strategies. Develop data driven insights: working with analytic and telemetric teams to define product KPIs and provide drive data-driven insights that inform future product development.

Group Fitness instructor for Equinox Fitness, instructing a variety of fitness classes (indoor cycling, kettlebells, circuits, Vipr, Bosu, rowing), including launching digital cycling experiences.

* Worked cross functionally with engineers, designers, product marketers and external agencies to build, launch and scale digital products using the Agile methodology. * Partnered with UX researchers to develop visual concepts, test prototypes, conduct market research and build product roadmaps. * Worked with program directors across multiple Planned Parenthood departments, including Digital Content, Digital Health, and Education, to gather requirements and build feature updates based on those specifications.* Coordinated engineering, product and information security teams to define technical plans, design build schedules and manage UAT and QA processes. * Utilized Pivotal and Jira to build, groom and track backlogs of issues and communicate those issues with the engineering and design teams to ensure they were properly addressed and rectified.* Developed and maintained documentation tool-kits for products. * Utilized A/B testing to define best practices for product positioning, messaging, copy, creative, and CTAs to reach intended audiences: teens and women experiencing highest rates of unintended pregnancies.* Built, along with internal analytics team, KPI dashboards using Google Analytics and Chart.io to track user retention and engagement for two products.Select Projects:* Scaled the award-winning product, Spot On, a mobile app that allows users to track menstrual cycles and manage birth control with expert guidance. Scale-up campaign exceed acquisition goals of by 25%.* Conceptualized, built, launched and trained a chatbot MVP for Planned Parenthood that uses machine learning to answer questions about sexual reproductive health for teenagers, at scale. The MVP exceeded all goals for number of conversations and user engagement among target demographic by 20%

Collaborating with 11 initiative managers and department heads across the organization to manage, track, and quality control internal and external marketing projects across a spectrum of medium from print, textile, and digital and inline with the organization’s mission, voice, and vision.