R. James Cupelli Email & Phone Number

Lawrenceville, New Jersey, Us

San Diego, California, Us

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Austin, Texas, Us

New York, New York, Us

The Sales Mastermind Network is a vetted community of the top individual sellers in NYC tech. Members of this exclusive network gain access to mentorship, coaching, and networking with top sales execs in their industry, as well as to a forum for sharing best practices and resources with their peers.

New York, New York, Us

In this quota-carrying role, as the second Strategic AE (also known as a Growth Manager), I sold the Savvy Wealth platform and service model to net-new sales prospects (Financial Advisors, Registered Investment Advisors & Advisories, etc.) in the U.S. I was responsible for discovery, qualification, demo presentation, value consultation, contracting, and closing. I also built out sales process elements, onboarding workflows, and data capture resources to support efficient customer journeys for advisors.While in role, I helped Savvy to increase month-over-month revenue growth, decrease speed to acquisition, and achieve north of $1B total AUM by the end of 2024.Key Accomplishments:● 200% attainment against ramp quota in Q2● $50M+ Closed Won AUM in FY24

San Francisco, California, Us

At the start of FY23, I pivoted the focus of the team towards business value as a differentiator, as we influence ARR tied to annualized quotas in excess of $80M+. The customer deliverables (investment presentations) we author and present are guided by Discovery and MEDDICC principles. We focus the rationale for investment by aligning to business objectives & company goals, showcasing profitability/revenue growth, risk reduction, and predictable cost management. We support the customer journey from discovery & qualification of the opportunity through close on deals we support.Key Accomplishments:-105% of quota attainment FY23-74% Win Rate-$13M Influenced ARR

San Francisco, California, Us

I was promoted to Manager in 2021 to lead the AMER Solutions Consulting team, with a specific focus on growing the value that Asana brings to prospects & existing customers. During this tenure, our team had a broad remit across pre-sales activities, partnering with Account Executives, Solutions Engineers, and other cross-functional partners to increase the velocity and volume of sales revenue. Our performance was strong, increasing quarter-over-quarter revenues by nearly 300%, increasing Enterprise subscriptions in the triple-digits, and growing the team by 400%.Key Accomplishments:-I partnered with Asana's #1 Account Executive globally, aiding in the delivering of over 200% of quota.-126% attainmentWith these strong results, we made a deliberate decision to pivot the team to focus on Business Value exclusively, which allows us to both innovate and co-author value presentations, an area that is greatly needed within SaaS Sales.

San Francisco, California, Us

As the first Solutions Consultant for Asana, I was responsible for building out the playbook and roles & responsibilities for the net-new Solutions Consulting team. Our initial charter was to partner with revenue teams to deliver value-driven solutions to global customers to help their businesses thrive by conducting discovery, leading workshops, strategizing on commercial structures, authoring proposals and presentations.We achieved our goals by focusing on four priorities: account strategy, value-based selling & creation of qualitative and quantitative business cases, scaling best practices to global teams, and managing both the pre-and-post sales feedback loop. This loop was critical for our growing business, as we partnered with PMM, Sales Enablement, Customer Success, Sales Operations, Competitive Intelligence, Brand, Go-To-Market, Product & Engineering, and Regional General Managers to shape everything from our product roadmap to shareholder messaging. We also partnered with Solutions Engineers to develop and deliver product-based demonstrations, and our Technical Solutions Engineers to implement Asana in customized way, using our open API.

Sunnyvale, Ca, Us

I worked within the Enterprise Healthcare, Insurance, and Financial Services team to guide and deliver pre-and-post sales support to large, global advertisers. My prior experience working on reach & engagement tactics, delivering against talent awareness and acquisition goals, allowed me to support LinkedIn's efforts to unite Marketing & Talent Awareness + Acquisition campaigns in a new service model. The goal for all of LinkedIn's advertising customers moving forward is to surround LinkedIn's premium professional members with the right message, at the right time, compelling them to take a prescribed action. Client Solutions Managers are at the forefront of building knowledge, training, strategizing, executing, analyzing data, and reporting out on performance of those campaigns.

Sunnyvale, Ca, Us

I help our client partners develop customized plans to deliver against their business objectives, primarily through the usage of marketing tactics & LinkedIn's technology + community of global professionals. This requires me to act as both an extension of our client's teams, facilitating best-in-class usage of LinkedIn's media products AND as an advocate for the client's target audience, who demand different things at different times. My role is to help define and deliver solutions that marry the client's supply, and their audience's demand, for content. Which in turn, helps grow their talent brand, increase viability for active and passive job candidates, and build a larger community of professionals who help their business grow.I do this through the mastery of LinkedIn's media advertising products, targeting capabilities, audience dynamics, data benchmarking, and optimization tools.

New York, Ny, Us

Champion robust marketing and content cross-platform campaigns for key clients including Google, Adobe, BlackRock, Citibank, JP Morgan Chase, and Mattel. Produce unique, award-winning marketing, video, and branding solutions with team of 10 marketing professionals (four direct reports). Leverage innovative formats and digital executions across paid, organic, and programmatic media channels to deliver against client’s key performance indicators, leading to boost in retention and renewal rates for Magnet Media. Magnet Media produces between 300 & 450 pieces of video content per year.Key Accomplishments:--Led strategy, production of content assets, and execution of multi-platform campaign for one of country's largest cable providers, generating more than 2M social media impressions (300%+ above benchmark), 5% social media engagement rate (250% above industry average), and 83 organic press mentions--Create marketing program elements for multi-year engagement with Fandango at Comic-Con International.--Manage multi-platform campaigns for 4 of the Top 10 domestic financial institutions.--Lead affiliations and partnership arrangements, securing ICM Partners as agency for representation of owned IP projects.--Managed strategy, creative development, and planning for Game of Thrones Season 3 launch event in Austin, Texas (in partnership with Google & HBO)--TIAA’s “Early Career” Center: Led strategic development & creation of written & video content (for all platforms); designed and developed UX & implemented microsite; planned and executed paid & organic media (in partnership with The Martin Agency); and benchmarked, reported and analyzed success metrics.

New York, Ny, Us

Spearheaded development and execution of social and interactive content to support marketing campaigns for B2B and B2C clients. Coordinated day-to-day social media activation efforts, competitive content analysis, interactive design, and metrics reporting. Built, developed, and managed marketing team, directing development of long- and short-term KPIs. Key Accomplishments:--Boosted brand awareness, directing & optimizing paid social advertising campaigns as measured using dashboard analytics for clients like Sundance TV, Norton, Adobe, TIAA, etc.--Played key role in developing marketing and sales initiatives to promote product offerings to new and existing businesses.

Los Angeles, Ca, Us

Managed development and implementation of linear and digital content tied to paid media and promotional plans launching on Nickelodeon platforms for movie studio and video game clients. Developed effective campaigns communicating sales strategies to structure movie and video game packages in upfront and scatter market. Created and managed new media research gathering initiatives in tandem with vice president and department assistant.Key Accomplishments:--Directed planning and execution of marketing and branding campaigns for accounts valued in excess of $50m annually.--Created and executed promotional marketing campaign for Microsoft Kinect featuring cast of hit Nickelodeon show Victorious during holiday 2011 buying season and Sony’s theatrical release of Arthur Christmas, winner in Chief Marketer’s Promo PRO Awards 2012 for Best Mobile Promotion.

New York City, Ny, Us

Led campaigns to boost awareness of Syfy brand and programming, developing and implementing social media strategy in collaboration with On-Air Marketing and Press/Publicity teams, creating and implementing branded Facebook and Twitter pages. Managed $21M+ media and promotions budget, analyzing funding requirements and allocating funds appropriately.Key Accomplishments:--Managed joint venture between Syfy and Virgin Comics to create owned intellectual property through production of original branded comic books, launched in 2008.--Led Off-Air campaign successes, including Face Off, WWE SmackDown, and Warehouse 13. Face Off (Season 1) premiered to record highs, including Best Premiere Delivery for Adults 18-49 since 2004 and Best 18-34 delivery since 2003.

New York City, Ny, Us

Coordinated meetings with key external companies, thereby helping to facilitate planning for network's rebrand. Maintained all administrative tasks including scheduling, phone calls, booking travel, and processing expense reports.

Us

Maintained all executive administrative tasks including rolling calls and processing meetings and travel requests. Participated in development meetings and table reads for scripts in development.

Mba, Entertainment, Media And Technology

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Television, Radio, Film & Economics