R. James Cupelli
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R. James Cupelli Email & Phone Number

Senior Sales Executive @ Billtrust | Enterprise & Strategic Sales | Business Value | NYU Stern | Syracuse Orange at Billtrust
Location: New York City Metropolitan Area, United States, United States 16 work roles 3 schools
1 work email found @asana.com 4 phones found area 212 and 646 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email r****@asana.com
Direct phone (212) ***-****
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Current company
Role
Senior Sales Executive @ Billtrust | Enterprise & Strategic Sales | Business Value | NYU Stern | Syracuse Orange
Location
New York City Metropolitan Area, United States, United States

Who is R. James Cupelli? Overview

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Quick answer

R. James Cupelli is listed as Senior Sales Executive @ Billtrust | Enterprise & Strategic Sales | Business Value | NYU Stern | Syracuse Orange at Billtrust, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at asana.com, phone signal with area code 212, 646, and a matched LinkedIn profile for R. James Cupelli.

R. James Cupelli previously worked as Senior Sales Executive at Billtrust and Member at Sidebar. R. James Cupelli holds Mba, Entertainment, Media And Technology from Nyu Stern School Of Business.

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Email format at Billtrust

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{first_initial}{last}@asana.com
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AeroLeads found 1 current-domain work email signal for R. James Cupelli. Compare company email patterns before reaching out.

Profile bio

About R. James Cupelli

With 20 years of work experience, including 10 in SaaS Sales, Solutions Consulting, & Business Value Consulting, I am now on the hunt for my next role as a Solutions Seller. I'm looking for a Sales opportunity that has both customer-facing responsibilities and internal advocacy.In my last quota-carrying sales role, as a Strategic AE, I worked with all net-new business to conduct discovery, understand goals, uncover pains, and then deliver a solution that compelled the ICP to join Savvy and leverage our investment products. My responsibilities included the authoring of strong business cases, creation of compensation plans, leading software platform demos & workshops, and helping Savvy reach over $1B in AUM and $10M+ in ARR in 2024. I am passionate about solving business problems and finding opportunities for evolution and growth. I advocate for the people I manage, and act as a Player/Coach in pre-and-post sales, aka full cycle. I believe in working for a mission-driven company that maintains a healthy culture. And I do my best work when I’m surrounded by colleagues and leaders who lead by example and pursue knowledge-sharing aggressively.

If you feel the same, I’d love to connect with you.-200% Ramp quota delivery @ Savvy, $50M+ AUM Closed Won FY'24-105% Quota Attainment FY'23, 126% Quota Attainment FY'22 @ Asana-60%+ Win Rate, $410k ASP in previous 2 fiscal years-Thirteen $500k+ deals in 8 quarters

Listed skills include Television, Digital Media, Facebook, Entertainment, and 50 others.

Current workplace

R. James Cupelli's current company

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Billtrust
Billtrust
Senior Sales Executive @ Billtrust | Enterprise & Strategic Sales | Business Value | NYU Stern | Syracuse Orange
Website
AeroLeads page
16 roles

R. James Cupelli work experience

A career timeline built from the work history available for this profile.

Senior Sales Executive

Current

Lawrenceville, New Jersey, US

Dec 2024 - Present

Member

Current

San Diego, California, US

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Nov 2024 - Present

Member, Sales Mastermind Network

Current

New York, New York, US

The Sales Mastermind Network is a vetted community of the top individual sellers in NYC tech. Members of this exclusive network gain access to mentorship, coaching, and networking with top sales execs in their industry, as well as to a forum for sharing best practices and resources with their peers.

Nov 2024 - Present

Strategic Account Executive

New York, New York, US

  • In this quota-carrying role, as the second Strategic AE (also known as a Growth Manager), I sold the Savvy Wealth platform and service model to net-new sales prospects (Financial Advisors, Registered Investment.
  • 200% attainment against ramp quota in Q2
  • $50M+ Closed Won AUM in FY24
Mar 2024 - Nov 2024

Manager - Business Value Consulting

San Francisco, California, US

At the start of FY23, I pivoted the focus of the team towards business value as a differentiator, as we influence ARR tied to annualized quotas in excess of $80M+. The customer deliverables (investment presentations) we author and present are guided by Discovery and MEDDICC principles. We focus the rationale for investment by aligning to business.

May 2022 - Feb 2024

Manager - Solutions Consulting

San Francisco, California, US

I was promoted to Manager in 2021 to lead the AMER Solutions Consulting team, with a specific focus on growing the value that Asana brings to prospects & existing customers. During this tenure, our team had a broad remit across pre-sales activities, partnering with Account Executives, Solutions Engineers, and other cross-functional partners to increase the.

Sep 2021 - Apr 2022

Solutions Consultant

San Francisco, California, US

As the first Solutions Consultant for Asana, I was responsible for building out the playbook and roles & responsibilities for the net-new Solutions Consulting team. Our initial charter was to partner with revenue teams to deliver value-driven solutions to global customers to help their businesses thrive by conducting discovery, leading workshops.

Dec 2020 - Sep 2021

Client Solutions Manager - Enterprise

Sunnyvale, CA, US

I worked within the Enterprise Healthcare, Insurance, and Financial Services team to guide and deliver pre-and-post sales support to large, global advertisers. My prior experience working on reach & engagement tactics, delivering against talent awareness and acquisition goals, allowed me to support LinkedIn's efforts to unite Marketing & Talent Awareness +.

Sep 2020 - Nov 2020

Solutions Consultant

Sunnyvale, CA, US

I help our client partners develop customized plans to deliver against their business objectives, primarily through the usage of marketing tactics & LinkedIn's technology + community of global professionals. This requires me to act as both an extension of our client's teams, facilitating best-in-class usage of LinkedIn's media products AND as an advocate.

Jan 2019 - Aug 2020

Vice President, Content Development & Integrated Marketing

New York, NY, US

Champion robust marketing and content cross-platform campaigns for key clients including Google, Adobe, BlackRock, Citibank, JP Morgan Chase, and Mattel. Produce unique, award-winning marketing, video, and branding solutions with team of 10 marketing professionals (four direct reports). Leverage innovative formats and digital executions across paid.

Jul 2014 - Aug 2018

Director, Social & Interactive Marketing Services

New York, NY, US

Spearheaded development and execution of social and interactive content to support marketing campaigns for B2B and B2C clients. Coordinated day-to-day social media activation efforts, competitive content analysis, interactive design, and metrics reporting. Built, developed, and managed marketing team, directing development of long- and short-term KPIs. Key.

Aug 2013 - Jun 2014

Manager, Marketing: Movies And Video Games

Los Angeles, CA, US

Managed development and implementation of linear and digital content tied to paid media and promotional plans launching on Nickelodeon platforms for movie studio and video game clients. Developed effective campaigns communicating sales strategies to structure movie and video game packages in upfront and scatter market. Created and managed new media.

Jun 2011 - May 2013

Coordinator, Off-Air Marketing And Promotions, Syfy (Formely Sci Fi Channel)

New York City, NY, US

Led campaigns to boost awareness of Syfy brand and programming, developing and implementing social media strategy in collaboration with On-Air Marketing and Press/Publicity teams, creating and implementing branded Facebook and Twitter pages. Managed $21M+ media and promotions budget, analyzing funding requirements and allocating funds appropriately.Key.

Mar 2008 - Jun 2011

Coordinator To President, Syfy (Formerly Sci Fi Channel)

New York City, NY, US

Coordinated meetings with key external companies, thereby helping to facilitate planning for network's rebrand. Maintained all administrative tasks including scheduling, phone calls, booking travel, and processing expense reports.

Dec 2005 - Mar 2008

Executive Assistant To Partner

US

Maintained all executive administrative tasks including rolling calls and processing meetings and travel requests. Participated in development meetings and table reads for scripts in development.

Oct 2004 - Nov 2005
Team & coworkers

Colleagues at Billtrust

Other employees you can reach at billtrust.com. View company contacts →

3 education records

R. James Cupelli education

Mba, Entertainment, Media And Technology

Nyu Stern School Of Business

Master Of Business Administration - Mba

New York University

Bachelor Of Arts - Ba, Television, Radio, Film & Economics

Syracuse University
FAQ

Frequently asked questions about R. James Cupelli

Quick answers generated from the profile data available on this page.

What company does R. James Cupelli work for?

R. James Cupelli works for Billtrust.

What is R. James Cupelli's role at Billtrust?

R. James Cupelli is listed as Senior Sales Executive @ Billtrust | Enterprise & Strategic Sales | Business Value | NYU Stern | Syracuse Orange at Billtrust.

What is R. James Cupelli's email address?

AeroLeads has found 1 work email signal at @asana.com for R. James Cupelli at Billtrust.

What is R. James Cupelli's phone number?

AeroLeads has found 4 phone signal(s) with area code 212, 646 for R. James Cupelli at Billtrust.

Where is R. James Cupelli based?

R. James Cupelli is based in New York City Metropolitan Area, United States, United States while working with Billtrust.

What companies has R. James Cupelli worked for?

R. James Cupelli has worked for Billtrust, Sidebar, Holistic Sales Co., Primary Venture Partners, and Savvy Wealth.

Who are R. James Cupelli's colleagues at Billtrust?

R. James Cupelli's colleagues at Billtrust include Walter Sauermann, Alison Elworthy, David Scott, Arun Gamit, and Donald Parkis.

How can I contact R. James Cupelli?

You can use AeroLeads to view verified contact signals for R. James Cupelli at Billtrust, including work email, phone, and LinkedIn data when available.

What schools did R. James Cupelli attend?

R. James Cupelli holds Mba, Entertainment, Media And Technology from Nyu Stern School Of Business.

What skills is R. James Cupelli known for?

R. James Cupelli is listed with skills including Television, Digital Media, Facebook, Entertainment, Broadcast, Film, Integrated Marketing, and Social Media.

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