Ravi Karnani Email & Phone Number

Mumbai Metropolitan Region

Category Management- Heading 3 verticals/categories i.e. Sports, E Business and Technology. Leading a Team of 5 members towards achieving revenues of Rs 50+ Crs through Sponsorships, Brand Solutions, Media Partnerships, Medianet, Contextual advertising etc. Brand Solutions, IP Sponsorships, Creating Experiences . ET 40 under 40, Women’s Premier League Trophy Tour, Racing Premier League partnership, Cricket World Test Championship, Powai Durgo Utsav Sponsorship, Times Green Ganesha, Mata Shravan Queen Sponsorship.

Mumbai, Maharashtra, India

April 2022 to Current - Category Management- Heading development business for 4 categories i.e. Media & Entertainment and Sports, E Business, B2B and Technology. Leading a Team of 5 members towards achieving revenues of Rs 40+ Crs .April 2021 to March 2022 - Category Management- Heading development business for 4 categories i.e. Interior Decor, Clothing & Textile, Travel & Tourism and Airlines. Leading a Team of 7 members towards achieving revenues of Rs 20+ Crs .Audience Generation through Multi Media Options which adds value to the clients business and help them in achieving their Marketing Goals.

Mumbai Area, India

Heading Interior Decor Category for Mumbai Market for Times Response.Responsible for GrowthDevelop and Market Integrated Media Solutions across the category.Creating Value proposition with right media mix for clients in order for them to achieve their brand and communication objectivesKey Account Management: Servicing top annual deal and brand capital clients ensuring substantial volume shares with our group of publicationsDirect Selling: Development and execution of customized media solutions for generating advertising business from the Mumbai market.Convergence Sales: Revenue from Integrated Media Solutions by tapping other media vehicles like Digital/SMS/TV/Radio/OOHEnhanced business by Innovations: Ideation and implementation of innovative features and activities in all the publication of BCCL to generate incremental revenue from existing clients. Initiating co-branded activities to deliver better value.Customer relationship management Maintaining effective relations with key accounts to ensure customer satisfaction. Introduce new customized media plans giving maximum focus of interactivity between the client and reader. Market Analysis: Constantly studying market conditions to assess market potential forecast and evolve new selling strategies. Focus on competition conversions.AchievementsOver achievement of target by more than 10% y-o-yHighest contributor to special projects and festival featuresMaximum no. of annual deals done while maintaining favorable market sharesInnovations like Half Jacket, Full Jacket and Seamless Panorama done for the clients leading to increased spends.

Mumbai And Pune

Responsible for overall sales revenue generation and collection targetsEngage with channel partners and key decision makers with an objective to expanding distribution, reach and customer-baseMaximization of profits through higher price realizationMarket Intelligence and AnalysisAnalyze competitive product offerings in terms of features and benefits as well as price pointsLiaison and Brand Promotion with Architects, Developers, Fabricators and Contractors.Making presentations to key influencers in the purchase decision. Organizing meets for the key influencers consistentlyManage and guide a team of marketing coordinators

Certificate In Business Acumen (Online Course), Business Skills, Distinction

Activities and Societies: Quizzes, Assignments, Case Studies, Group Assignments, Self Reflection, Videos, Webinar, Discussions Boards.

Pgdbm, Sales &Marketing, 1St Class

Bachelor'S Degree, Accounting And Finance, 1St Class