Rachel Lamarco Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Responsible for providing leadership to the account management team, setting strategic direction and KPIs for client base, and working cross-functionally to best meet a wide range of client goals across varying.
• Maximize client and employee satisfaction through the development and ownership of internal processes related to strategic planning, project status, and performance reporting, as well as client relationship management.
• Develop ongoing educational programming and foster relationships both internally and externally to ensure a collaborative and informed workplace.
• Identify opportunities for growth and develop ongoing omnichannel strategic planning for a client base of over 30 organizations.

Greater Pittsburgh Area

• Balanced creativity with analytical thinking to drive meaningful results for clients. Other responsibilities included:
• Designed, developed, and implemented results-driven digital marketing campaigns for clients across various industries equating up to 75% of annual agency revenue.
• Scoped project requirements, conducted industry research, and managed budgets and deadlines according to client goals.
• Cultivated relationships with potential clients, existing clients, outside vendors, local media, and influencers
• Analyzed and reported on key performance indicators and industry trends, adjusting marketing tactics for clients as needed

Greater Pittsburgh Area

• Worked directly with companies to not only create the right content but distribute it to the right audience, at the right time. Other responsibilities included:
• Developed and implemented content strategies aligned with overall marketing goals for over 20 clients.
• Conducted thorough audience research and content audits to identify gaps and opportunities for creating compelling and engaging content.
• Collaborated with cross-functional teams, both internally and externally, including design and development to execute content initiatives that drove customer engagement.
• Created and managed content calendars, ensuring timely delivery of high-quality content distributed across multiple channels, including website, blog, social media, email, and other digital platforms.
• Crafted compelling and SEO-friendly content, including articles, blog posts, website copy, social media posts, and downloads, to increase brand visibility, attract target audience, and drive traffic.

Greater Pittsburgh Area

• Responsible for content development, project management, and strategy implementation relating to branding, communications, and general marketing for the IEE. Other responsibilities included:
• Created and managed content for digital platforms, including social media posts, blog articles, website copy, and email newsletters, to effectively communicate key messages and promote membership participation and.
• Maintained and updated website and promotional content, ensuring accuracy, relevance, and SEO best practices.
• Offered educational programs and insights to small business owners through workshops and consulting.

Greater Pittsburgh Area

• Created and distributed digital content for all five business development departments within the organization.
• Utilized marketing automation tools and platforms (DonorPro and MailChimp) to streamline campaign workflows and enhance personalization within the membership community.
• Initiated and enforced strategic rebranding efforts and guidelines across all IEE departments.
• Managed internal and external marketing staff and subcontractors in the development of promotional materials.

Master Of Business Administration (M.B.A.), Global Management; Tech, Innovation & Entrepreneurship

Bachelor'S Degree, Ba In Business & Economics

Business/Managerial Economics

Activities and Societies: Study Abroad - Fall 2013