Kevin White Email & Phone Number

United States

Los Angeles, California, United States

Partner with private equity firms, media agencies, and organizations to advise on investment, key players, audiences, placement, and reporting.• Advise private equity firms on potential agency investment opportunities, advertising industry, metrics, performance, pricing models, and key opportunities via:- Gerson Lehrman Group, Coleman Research (VISASQ), Dialectica, New Mountain Capital• Partner with media buying agencies and clients to determine audience targeting, media mix, market selection, dayparts, timing, and provide reporting for:- Compulse, Waste Management, Ashley Furniture, US Air Force Reserve, Travel Camp, and others

Pasadena, California

Assumed accountability for senior strategic responsibility of the agency. Guided agency direction, finances, staffing, and systems as member of the Executive Leadership Team.• Provided leadership/guidance to clients on channel roles and approaches for fundraising, brand strategy, advertising, analytics, and digital/social efforts to drive revenue growth• Oversaw staff of 100 on teams in areas including Client Services, Creative, Giving/Data Sciences, Media, and Business Development• Unleashed agency marketing and advertising resources for current and new clients, determined motivations and behavior of current and future supporters, optimized/maximized revenue generating strategies and tactics for: - American Red Cross, St. Jude Children’s Research Hospital, Doctors Without Borders (MSF), The Nature Conservancy (US/Canada), American Cancer Society, Easter Seals, The Salvation Army (US/Canada), Operation Smile (US/Canada/Italy/UK/Ireland), Mercy Ships (US/Canada), Food For The Poor, World Vision (US/Canada), more than 70 humane societies and 250+ rescue missions and food banks• Created and spearheaded development of One & All's "Scenario Builder" model using client data to forecast how decisions made today affect future revenue growth

Pasadena, California

Optimized results across all media channels by maximizing cross-channel interactions, supporter touch points, media buys, and marketing creative/messaging. Russ Reid, SCA Direct and Grizzard merged in 2013 and 2017 to establish the company One & All. • Oversaw team of 40 in Media/Communications Planning, Media Buying, Research and Analytics - Identified client revenue opportunities through supporter file and market analysis, creative evaluations, supporter profiles, media preferences, and results performance analysis - Presented new approaches/channels/strategies/tactics/rationale to clients that increased net revenue, grew supporter files and increased brand awareness - Collaborated with television, radio, digital, and print buyers to optimize performance of fundraising efforts, increase return on investment, and reallocate budgets as necessary - Leveraged internal/external modeling capabilities that improved acquisition results in terms of both value and volume of supporters acquired

Pasadena, California

Accountable for rebuilding and increasing the performance and value of Media Planning and Buying teams of approximately 25 members. • Improved client results through smarter strategies and tactics including the addition of digital and social channels, greater diligence in channel optimization, expansion of channel mix, and introducing the relevance of brand awareness on performance marketing• Enhanced internal visibility and performance of the team through higher accountability, training, mentorship, new approaches, additional analytical methods, and hiring of complementary staff

Greater Los Angeles Area

Directed marketing and advertising for a variety of commercial organizations, including audience identification, media selection, client relationships, leadership presentations, analysis, media buying, partner/vendor relationships, and performance optimization.• Improved brand and media performance across metrics including as ratings/viewership, occupancy rates, ticket sales, same store sales, gaming revenue, meetings and conventions booked, and overall revenue for: - Entertainment: Warner Bros., Hallmark Channel, Celine Dion’s show A New Day… - Gaming: Bellagio, Mirage, Treasure Island, Monte Carlo, Caesars Palace, Paris, Bally's, Flamingo Las Vegas - Quick Service Restaurants: Subway Restaurants, International Dairy Queen - Other Sectors: Challenge Butter, US West (Qwest), Roman Meal Bread