I partner with commercial and social impact organizations in building brands and revenue programs to support sales growth or increase charitable work around the world, including previous relationships with: Warner Bros., Hallmark Channel, Celine Dion’s show A New Day…, Bellagio, Mirage, Treasure Island, Monte Carlo, Caesars Palace, Paris, Bellagio, Flamingo Las Vegas. Subway Restaurants, International Dairy Queen, Challenge Butter, US West (Qwest), Roman Meal BreadAmerican Red Cross, St. Jude Children’s Research Hospital, Doctors Without Borders (MSF), The Nature Conservancy (US/Canada), American Cancer Society, Easter Seals, The Salvation Army (US/Canada), Operation Smile (US/Canada/Italy/UK/Ireland), Mercy Ships (US/Canada), Food For The Poor, World Vision (US/Canada), more than 70 humane societies and 250+ rescue missions and food banksIn addition, my work extends to consulting with Private Equity and Investment firms and Foundations around the social good industry, along with consultations with corporations for corporate social responsibility efforts.My experience includes helping organizations invest in long-term growth by defining, targeting, and optimizing audience performance across all channels, determining appropriate timing, messaging, geography, measurement, and outcomes. I've helped well known brands and charities balance both performance-based media and brand building channels using a variety of key performance indicators, including leading and lagging metrics, direct and indirect measurement, research, and analytics. Other relationships include consulting with or presenting to board members to provide recommendations, rationale, and support for growth.My competencies include:• Strategic Counsel