Roman Korotin Email & Phone Number

Лимасол, Кипр

Key responsibilities: * strategic marketing planning for the gaming apps from soft-launch * setting up the KPIs and goals for the buying team monthly/quarterly * searching for the growth opportunities within the active traffic sources (new optimizations, audience slices, etc.) * design of the new traffic sources’ tests * building up the communication process with the publishing producers team * long-term creative performance analysis * building up a creative strategy long-term and sprint-based for multiple games along with creative teams, supervision of the creatives’ production Key achievements: * profit of the department increased by more than 5 times * the new traffic sources are being tested regularly * polished the process of the month reconciliations between marketing and publishing teams * built the creative review process, which helps to channel the efforts of the creative and the buying teams in the right direction Key instruments: - Tableau (performance metrics and revenue forecasting) - AppsFlyer- Google spresdsheets

Лимасол, Кипр

Key responsibilities:* setting goals and targets for the affiliate-managers team* budget planning* communication supervision between advertisers and account-managers* negotiation with my and team’s clients* optimization of the business processes with sales, buying, creative, and finance teamsKey achievements:* built the key business processes in Asana* built inner motivational system for the account-managers

Key responsibilities:* daily communication with managers on the advertisers side* calculation and control of the prompt payments* searching for the growth opportunities with the client (+budget increase, new sources, etc.)* traffic performance analysis* building of the KPIs and goals for the buying team with an advertiser* worked with gaming, fitness, e-commerce, and meditation appsKey achievements:* operated $2m+ monthly budgets with buying teamWorked with (in addition):* Appsflyer and Adjust trackers * Facebook business cabinet

Москва, Россия

Key responsibilities:* searching for the perspective offers* communication with managers from other affiliate networks and advertisers * calculation and control of the prompt payments* reconciliations of the stats on our and advertiser’s sidesKey achievements:* 50% revenue increase (year over year)Worked with (in addition):* Thrive and Cake trackers* learned basics of SQL and Query to work with DataGrip and Google Spreadsheets.

Москва, Россия

Key responsibilities:* setting goals and targets for the affiliate-managers team* writing various manuals and guides* recruitment and training of the new members of the team* budget planning* optimisation of the business processes (IO signing, search of the new offers, etc.) - development of the motivational system for the affiliatesKey achievements:* 50% revenue increase (year to year)Worked with (in addition): * FraudScore

Москва, Россия

Key responsibilities:* creation and maintaining of the active offers dashboard* providing of the promo-materials and and the traffic performance reports - maintaining of the certain traffic quality and volumes, the traffic analysis - calculation and control of the prompt paymentsKey achievements:* the highest percent of the affiliates retention - the least amount of complaintsWorked with:* Hasoffers, Affise as trackers* Publer and AdMobiSpy as spy services * Post-backs set up