Ravil Bikmanov Email & Phone Number

Limassol, Cyprus

I work with Health&Fitness, Games, Fintech and Edtech verticals targeting Tier 1, 2 and 3. My responsibilities: - Planning, launching, optimizing and scaling advertising campaigns on Facebook, Pinterest, and TikTok platforms- Analyzing and forecasting the results of advertising campaigns (CAC, ROI, LTV)- Close collaboration with the creative team: brainstorms, exploring various approaches and creative tasks setting- Conducting competitive analysis through close monitoring of competitor’s activities in UA area- Work with different analytical platforms: MMP (AppsFlyer, Adjust) and BI (Tableau, Amplitude)

Moscow, Moscow City, Russia

Promoting large businesses and SMBs in VK: offer estimate, media planning, strategy development, launch and optimization campaigns with budgets of over 100 000$ together with maintaining communication on all stages of work. Worked with Games (hybrid monetization) FinTech (banks, microfinance organizations) and E-COM. Сooperation with the creative team (creative tendency analysis, technical task statement) and analytics team (audience collection and segmentation, customer/user journey maps analysis).Achievements:- Reduced CPA by 40% using the offline-conversion connection of client’s CRM with VK AdsIncreased AOV by 60% using dynamic remarketing- Reduced ROAS 14d by 30% using custom event optimization in app promotion

Nizhniy Novgorod, Russia

Was promoted from Junior to Middle level in the agency (one of the Top-5 independent digital agencies in Russia). Promoted FMCG brand in Russian social media using Facebook, Instagram, VK, and OK. Ran performance and brand campaigns with monthly budgets over 50 000$. Working with the customer throughout the whole cycle, including strategy development, media planning, launch and campaign optimization.Achievements:- Increased brand awareness by 25% in 2021 using brand-lift researches- Managed collaborative ads campaign (partnership Facebook Ads and Ozon) with ROAS 135% and 5000+ SKU saled- Increased registration CR by 40% due to site optimization