Riley Rogers Email & Phone Number

New York, Ny, Us

New York, New York, United States

- Lead collaborative efforts between sales, marketing, and product teams to distill complex advertising technology solutions into digestible concepts, facilitating effective communication and alignment across departments.- Implement data-driven sales enablement strategies, leveraging CRM systems like Salesforce and HubSpot, to identify and prioritize customer needs, thereby enhancing the sales process and maximizing revenue opportunities.- Collaborate with cross-functional teams to… Show more - Lead collaborative efforts between sales, marketing, and product teams to distill complex advertising technology solutions into digestible concepts, facilitating effective communication and alignment across departments.- Implement data-driven sales enablement strategies, leveraging CRM systems like Salesforce and HubSpot, to identify and prioritize customer needs, thereby enhancing the sales process and maximizing revenue opportunities.- Collaborate with cross-functional teams to define scope and frame research goals for studies aimed at understanding customer behavior and needs within the advertising technology space, ensuring alignment with business objectives.- Design and execute various research methodologies, including remote workshops, interviews, field research, and surveys, to gather insights into customer preferences and pain points, informing the development of personas, customer journey maps, and service blueprints.- Thrive in an agile work environment by adapting research methodologies and strategies to evolving business needs, fostering a culture of continuous improvement and innovation in delivering customer-centric experiences at scale. Show less

Farmington Hills, Michigan, United States

- SEO and keyword targeting research to improve standing on search platforms, increase organic traffic, and brand visibility- Updates of company Meta Suite and LinkedIn platform for best practices-Conduct usability test, heuristic evaluations, persona development, and benchmarking analysis to designate clear deliverables- Redesigning and updating various parts of the web presence to be more conducive to a first time or returning user

Columbus, Ohio, United States

- Served as the primary point of contact for all internal SharePoint platform changes and page creations, conducting interviews, wireframing, and user testing for multiple departments to ensure optimal usability and functionality.- Assisted the Consumer Experience team during peak traffic periods by contributing to the lead qualification process. This involved assisting with lead qualification and optimizing the process by introducing additional screening procedures for intake and Call to… Show more - Served as the primary point of contact for all internal SharePoint platform changes and page creations, conducting interviews, wireframing, and user testing for multiple departments to ensure optimal usability and functionality.- Assisted the Consumer Experience team during peak traffic periods by contributing to the lead qualification process. This involved assisting with lead qualification and optimizing the process by introducing additional screening procedures for intake and Call to Action (CTA) forms on the main website.- Assisted in the development of a new careers platform and application tracking system (focused on the increase of Internship and Co-Op applicants), working the entire end-to-end process from conceptualization to implementation. Additionally, conducted Quality Assurance testing on the platform across various device types and browsers to ensure seamless performance and compatibility.- Conducted comprehensive research and developed SEO strategies to enhance website and blog interactions, lead generation, and user retention.- Led comprehensive end-to-end projects within an agile work environment, encompassing persona development, quantitative user testing, user experience research, and the execution of a UX Audit to analyze user behaviors on targeted sections of the Battelle web presence. Presented actionable findings and proposed implementation schedules aimed at enhancing usability and increasing returning users.- Collaborated effectively with cross-functional teams across all business lines, fostering mutual understanding and knowledge exchange. Show less

Columbus, Ohio, United States

Virtual Environments, Communication Technology, & Online Research (VECTOR) Lab- Conducted weekly in-depth interviews with 6 participants, enhancing data collection aligned with the IRB-approved research question. Facilitated survey-based data collection.- Collaborated weekly with a team of 4 assistants and the head researcher to refine interview protocols and research questions.- Contributed to shaping research questions and interview scripts. Employed meticulous note-taking… Show more Virtual Environments, Communication Technology, & Online Research (VECTOR) Lab- Conducted weekly in-depth interviews with 6 participants, enhancing data collection aligned with the IRB-approved research question. Facilitated survey-based data collection.- Collaborated weekly with a team of 4 assistants and the head researcher to refine interview protocols and research questions.- Contributed to shaping research questions and interview scripts. Employed meticulous note-taking techniques to extract rich qualitative data during interviews. Show less

Columbus, Ohio, United States

- Curated and tailored content to cater specifically to new and existing mothers, driving increased attendance at weekly Moms2B meetings.- Raised awareness of available free infant essentials, food provisions, and healthcare services for those facing financial constraints.- Mastered the utilization of Facebook Creator Accounts, Google Analytics, and Instagram Analytics pages to proficiently report social metrics and track key performance indicators (KPIs).

Columbus, Ohio Area

New York, United States

- Crafted a weekly content calendar and consistently published content and copy on a weekly basis.- Analyzed social media metrics and data on Instagram to fine-tune posted content and timing, effectively targeting specific demographics.- Implemented search engine optimization techniques to increase both interaction and follower count on Instagram and LinkedIn.

- Played a pivotal role in executing and launching online ordering and contactless pickup services during the peak of the pandemic, ensuring seamless customer experiences.- Maintained and consistently optimized the store's website to foster an inviting and user-friendly atmosphere for both new visitors and loyal customers.- Collaborated with a colleague to curate and oversee engaging online content across the market's social media channels, including Instagram and Facebook, to enhance… Show more - Played a pivotal role in executing and launching online ordering and contactless pickup services during the peak of the pandemic, ensuring seamless customer experiences.- Maintained and consistently optimized the store's website to foster an inviting and user-friendly atmosphere for both new visitors and loyal customers.- Collaborated with a colleague to curate and oversee engaging online content across the market's social media channels, including Instagram and Facebook, to enhance brand presence and community engagement. Show less

Bloomington, Indiana Area

United States

- Conducted comprehensive data recording and company-specific research to facilitate the expansion and refinement of CoCoCozy's client base in anticipation of the upcoming launch of the Chirpyest media platform.- Utilized Microsoft Excel to compile and analyze data, enhancing insights, contacts, verticals, demographic, and psychographic information into the target client demographic.

Columbus, Ohio Area

- Crafted an impactful advertising campaign for Scotts Miracle Gro TM aimed at amplifying awareness of their philanthropic initiatives. Leveraged expertise in Adobe systems, particularly Photoshop and Lightroom, to deliver visually compelling content.- Expanded proficiency in both advertising strategy and copywriting throughout a comprehensive company rebranding endeavor. This experience further enriched my understanding of effective inter-company communication practices.

Bachelor'S Degree, Communication And Media Studies; Focus In Ux And Hci

Communication Technology explores the way technology is transforming the field of communication. This specialization helps students.

Study Abroad, International/Global Studies

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record