Rob Decker Email & Phone Number

Asheville, Nc

Services include: online marketing strategy, search engine optimization (SEO), social media strategy, pay-per-click (PPC) campaign management, web analytics, and copy writing for website contracts. Past work was engaged with Element Advertising, Conscio, Jackman Reinvents, Hillhouse Creative and directly contracted with other non-profit and for profit organizations. Companies range from regional to local companies located all over North America. Goal with all work was to increase the online visibility of company websites to attract a more engaged and interested audience. Work includes:• Researching and Implementing Hotel and Hospitality management system for Tryon International Equestrian Center. • Researching and implementing online ticketing software and event registration plugins for Chimney Rock Park. • Paid online advertising campaign management for new and competitive Earth Fare stores since 2014. • Paid online advertising management for Colors On Parade.• Ongoing Search Engine Optimization and paid campaign management for Tweetsie Railroad since 2016. For additional work samples please feel free to contact.

345 Adelaide St West, Suite 100, Toronto, On M5V1R5

We are retail reinventionists.Jackman is the first to bring together the disciplines essential to business reinvention: management consulting, research and analytics, brand strategy and marketing and 360° customer experience design - from brand image and digital strategy to environmental design and activation - all under one roof in an end-to-end process. Working with private equity firms, global retailers and B2B companies, Jackman discovers and rapidly realizes untapped enterprise value in a timeline unmatched by others. Current and past reinvention partners include Walgreens, Duane Reade, Hertz, Dave & Buster’s, CD&R, Earth Fare, FreshCo, KKR, Oak Hill Capital, Old Navy, Rexall, Beer Store and Sobeys. For more information visit www.jackmanreinvents.com. Follow us on Twitter and Instagram @wearejackman.

Asheville, North Carolina Area

Management of all digital communication outlets for the YMCA of Western North Carolina. This includes development of messaging strategy on websites, blogs, social media, and paid campaigns. Additional work with visual media to enhance and support the work done at the YMCA of Western North Carolina in an engaging way. Managed a membership software transition to Daxko during 2014. This included keeping all processes and data checks on time, writing standard operating procedures for departments, following through with final execution of switch over and developing the Daxko online interface. Acted as a usability and systems creation resource for any web or software implementation. This includes: Paycom on-boarding systems, Raiser's Edge fund raising software, Group Ex-Pro scheduling software, and a mobile application for members and program participants at the YMCA of Western North Carolina. Marketing and PR project leader for Transylvania Regional Hospital and YMCA future collaboration. Brand advocate and approver for the national YMCA brand for our association. Member of the 125th Anniversary Media and Communications committee and 2013 Staff Retreat Planning Committee. Ongoing management of the YMCA of Western North Carolina's corporate wellness programs and initiatives with over 4,000 active users.

Asheville, North Carolina Area

Management of the YMCA of Western North Carolina's corporate wellness program FitKIK with over 4,000 active users. Includes transition and complete rebranding of program in 2011, customer service to program point persons at corporations and individual users remotely and onsite, coordination of third party vendors involved and management of all hardware and software. Project Manager for HR Smart HRIS system implementation. Managed relationships with all venders involved in project, oversaw data migration into the system, and development of systems for on-boarding and off-boarding. Other duties involve day-to-day management of YMCA of Western North Carolina's network infrastructure, trouble shooting individual issues, and installing new systems system wide. Also serve as a resource for marketing (online, print and video), website management, graphic editing and design, brand compliance, and general computer usage questions.

Engaging members, taking care of membership questions and program registration at the Reuter Family YMCA.

Online Marketing and Research Specialist. Tasked with solving problems and questions when needed and in charge of ongoing longterm projects including social media and online pr strategy. Internal project management including referral program development and ongoing business development.

Technical computer support, weekly website management for The Satisfied Life Network on 107.9 The Link, office assistant, and book and copy editor. Website: Thesatisfiedlifenetwork.com

Development of print advertising, upkeep of website, online ad campaigns, and ran accounts payable weekly. Ran and oversaw client intake process including installing online and onsite credit card payment systems, customer service and billing. Also acted as a contract and case document editor and writer, acted as onsite technical support, and real estate case management when needed.

Owned and operated a paint your own pottery studio with four friends. Focused on sales, marketing, accounting, and daily operations.

Master Of Science, Internet Marketing

Ba, Unc School Of Media And Journalism