Rebecca Eaton Email & Phone Number

Condeco are the global leader in workspace booking technology.

A software supplier to local government, part of Capita, the UK’s largest outsourcing company and one of the largest software providers in Europe, trusted with mission-critical services for the UK government.Achievements• Developed product launch framework for Capita One that is being rolled out across the division.• Increased customer attendance to product focused lead generation webinars by over 200%.• Took a product that consisted of 90+ separate modules and created a core product with 3 additional suites, improving sales and customer understanding and overall market positioning.• Worked closely with the sales teams to ensure sales enablement tools created for each product were relevant to the • goals of the launch. Responsibilities• Lead, manage and mentor the product launch team, ensure all launches are run effectively, efficiently and successfully.• Ensure products have a strong value proposition, are priced correctly, the benefits are clear, and there are clear goals and success can be measured.• Own the Product Launch Framework and supporting processes and manage the on-going development and evolution.• Work collaboratively with Heads of Product, Sales, Marketing and Business Operations managers to co-ordinate product launches ensuring cross functional alignment.• Build, maintain, and communicate product launch plans. Track the deliverables, milestones, risks and dependencies anticipate bottlenecks, explore contingencies and provide escalation management.• Provide regular performance and status dashboards to the leadership team.

Milton Keynes, United Kingdom

Isotrak develops SaaS based fleet telematics solutions. The product marketing manager role was a newly created position, which was made redundant as part of a business wide reorganisation following an acquisition.Achievements• Played an integral part in the development and management of a New Product Introduction process.• Worked with Marketing Manager to finalise and launch new website for Isotrak UK within tight deadlines.• Productised the Isotrak Mobile offering simplifying the solution for customers and sales teams. Responsibilities• Development of the core market message and value proposition, defining go to market strategies.• Reinvent the sales, marketing and partner collateral, redefining and developing internal and external perception of the product according to agreed budgets.• Take the lead role in customer and product events, design and content of the website. • Liaise with agencies to deliver PR and marketing campaigns including monthly social media calendar.• Monitor market trends, and competitors’ activities to identify opportunities and key issues.• Deputise for Head of Product.

Loomis is the second largest cash collection specialist in the UK. I was recruited in to the newly created role of Product Marketing Manager, I was promoted to Head of Marketing in 2014. Achievements• Product was nominated for best new technology development by the British Security Industry Association.• Responsible for the technology and innovation element of a tender response that won the business of a national supermarket chain.• Through direct monitoring and defining an improvement plan with branch managers (outside of my reporting line) improved collection service from the intelligent cash handling unit from 75% to 97%.• Reduced stock holding by 25% and reduced product costs by 7% whilst maintaining lead times, by redefining product specifications and order processes.• Through the improvement of email newsletter campaigns, increased web leads by 20%.Responsibilities• Product management, brand management & bid management functions.• Bring to market a range of intelligent cash management solutions.• Support business in the creation and adoption of new processes to provision the new range of products.• Liaise with banks to deliver partner programme.• Manage retail customer proof of concepts & trials.

Milton Keynes, United Kingdom

As company Secretary, assisted in the set up of a small business, including administration & finance systems and undertook a series of marketing based consultancy projects for a variety of organisations.

Kensington, the technology division of Acco Brands, develops industry leading mobile computing accessories.Achievements• Maintained European market share of 67%, despite aggressive competition.• Developed new production & delivery process to provide custom products reducing the lead time from 8 to 3 weeks.• Created marketing plan and delivered materials working with a small roster of agencies on a pan European basis to launch a new range of IT security products – at the time the largest campaign ever put in place by Kensington.Responsibilities• Present product strategy, roadmaps, and product features to internal (sales, marketing, senior management) and external (tradeshows, channel partners, PR agencies) audiences.• Category manage products off global roadmap from launch to end of life across Europe, including marketing campaigns & sales support.• Responsible for the largest product category (49.5% of revenue and 63% of margin).• Worked with key OEM partners (Dell, IBM, Fujitsu Siemens) to promote Kensington products.

Systemax Europe Ltd. is the parent company of Misco, one of the largest direct mail and web resellers of IT products in the UK and Europe. I joined as Product Marketing Manager, was promoted to Business Manager in 2000, and then to Head of Product Marketing in 2002.Responsibilities• Manage a team of 24 business managers, product managers, product assistants, funding managers and team administrator with an annual funding target of £7M and revenue target of £150M. • Conceive and implement innovative campaigns to create brand awareness and grow market share for Misco and its vendors.• Negotiating commercial terms and conditions with suppliers and vendors.• Analysing and reporting on the success of all catalogue and non-catalogue activity internally and to vendors.• Member of commercial management team.Achievements• Reviewed and updated processes to ensure they were streamlined as possible, reducing 4 week catalogue production process down to 3 weeks.• Recruited and trained new product marketing team (due to relocation) without missing any production deadlines or margin and revenue goals.• Ran sales and marketing campaigns with 2 major PC manufacturers, grew sales by 30% and 150%. • Responsible for the group becoming one of the first mail order resellers to achieve accredited reseller status for a major PC manufacturer.• Assisted in the development of a monthly catalogue, which consistently exceeded profit and margin targets.

Watford, United Kingdom

Welwyn Garden City

Cnaa Postgraduate Marketing Management

Btec Hnd, Business & Finance