Innovative marketing strategist, advisor, and educator with a primary emphasis on helping B2B technology and services firms stand out from the crowd. Extensive experience with market and brand strategy, thought leadership, account-based marketing, solutions marketing, executive engagement, digital marketing, business development, and media/social media relations. Partner at Momentum ITSMA, a global growth consultancy specializing in account-based marketing.Previous positions include:Senior Vice President, Advisory and Training, at ITSMA (pre-acquisition by Momentum)Director of Thought Leadership at PTC Global Services, the professional and cloud services arm of PTC, an enterprise software vendor. Principal at Solutions Insights, a marketing and sales consulting firm that helps B2B firms shift from product to solutions orientation.Vice President of Marketing at Truman Company/Fifty Lessons, a media and marketing firm specializing in helping companies engage and educate hard-to-reach business audiences such as C-level executives.Board Member of Media Diversity Institute (London). Specialties: Marketing strategy, account-based marketing (ABM), thought leadership, brand strategy, business-to-business marketing, services and solutions marketing, digital marketing, customer reference management, executive engagement and C-suite marketing