ChangeEngine's mission is to revolutionize internal communications in the age of remote work using a cutting-edge technology platform inspired by proven marketing principles. Our software solution significantly boosts employee engagement and enhances business performance. As an advisory network member with more than 20 years of experience in the MarTech industry, I'm contributing to the creation of the first all-in-one internal communications platform that delivers tangible, measurable impact on employee engagement. ChangeEngine's platform isn't just another app, it is a comprehensive tech ecosystem for employee engagement.

I founded Hatchd with a mission of helping privately-held technology companies develop and elevate their product marketing strategy — helping them get products to market faster while driving higher ARR, increased profitability, and improved competitive win rates across the product portfolio. Specialties include:SaaS, Cloud, and Mobile Product Marketing Strategy (positioning, pricing, packaging, and go-to-market)Product Launch New Market Entry and International ExpansionMarket Research Competitive Intelligence Growth Marketing

As the head of marketing/de facto CMO at a Series A startup I built a marketing organization that drove a 6X increase in ARR. I was responsible for all marketing and GTM strategies spanning demand creation and capture, pricing & packaging, positioning, PR & comms, content marketing, partner marketing, marketing- and revenue-operations, and analyst relations. The role focused largely on building the brand and creating a new category in a nascent market and creating the processes, systems, and strategies needed to drive revenue efficiently at scale. We established VNTANA as THE category leader for 3D Infrastructure. Through a combination of pricing experiments, a laser-focused account-based marketing strategy, and an iterative sales-led motion we grew the customer base 4X with a relentless focus on reducing CAC and shortening the payback period.

At ClickDimensions, I built out the company's product marketing organization and led a team responsible for pricing & packaging, positioning, competitive intelligence, analyst relations, and go to market. We leveraged our new pricing strategy to increase ARR per customer and ACV quarter over quarter. We battled and won against a new Fortune 5 competitor with a sustained >60% win rate. We launched four new products and services (both direct and whitelabel). And we led cross-functional teams that increased profitability and created better alignment across customer success, product, and accounting capturing millions in leaked revenue.