Richelle (Fischer) Albrecht Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Il

Creating innovative, compelling design work for 140+ internal clients in a fast-paced environment leading a small but mighty design team.– Specializing in non-dues revenue clients – member-facing marketing with strong revenue goals.– Focus on brand building for affiliated organizations, from dental tech start up ADA Practice Transitions to leading a complete rebrand for ADA annual meeting.Forging and maintaining relationships with internal marketing teams to creative direct and execute visual strategy for campaigns and tactics, including creation of digital, print and video materials to support marketing programs across the organization with a special focus on non-dues revenue-generating internal groups.Collaborating with the Creative Director to act as primary advocates for brand standards across the ADA and sub-brands, unifying the ADA's visual voice across digital, print and experiential channels. – Creating educational branding tools for ensuring brand/voice consistency across the organization.– Development of ADA Staff brand and guidelines to standardize and simplify creation of internal communications.Led implementation, socialization and internal training for a new content management platform and assisted IT in choosing and implementing a first-ever Digital Asset Management system. Creation of strategy and implementation plan empowering SMEs to execute brand-appropriate marketing materials without extensive involvement of the Creative Services team, allowing the team to focus on higher-priority projects.Hiring and management of temporary employees and freelance design team: assessing skills, assigning projects, reviewing work and ensuring top-quality results from internal and external partners.Implement and direct offsite photo shoots, particularly those requiring travel.

Chicago, Illinois, United States

Originally inspired by social and event design, Girl Metro has evolved to become a boutique design studio focused on creative solutions that help clients tell their stories in a strategic, visually compelling way.Branding, identity, and development of client voice (visual and editorial), creative direction from concept through execution for campaigns and tactics, print procurement, strategic campaign development and execution are areas in which Girl Metro specializes.

• Handled concept and design for interactive and marketing efforts• Balanced clients’ needs and wants with overall branding strategies to ensure effective, creative solutions in the early days of online marketing

• Creation of concepts and design for interactive and traditional print marketing efforts• Balanced clients’ needs and wants with overall branding strategies to ensure effective, creative design solutions in compliance with client brands• Requested quotations, negotiated and purchased printing, photography and illustration, maintaining vendor relationships• Art directed photoshoots and assisted Creative Director in creation of corporate video and audio