I build relationships with existing Workstand (formerly known as SmartEtailing) clients across North America using the services provided within our Marketing Agency. These services include website maintenance, custom website design, website front-end projects, SEO/SEM/PPC, Direct Mail, and general marketing and promotion. I produce ‘How-To’ videos as part of the Workstand Help Center to help our clients learn and use our application. https://youtube.com/playlist?list=PLlnLoOEebX4XD1otnkd2zCvksCGqOnBZmProduce and co-host Workstand's Around the Workstand Podcast in video and audio formats.https://youtube.com/playlist?list=PLlnLoOEebX4WICHduG57Wb2YVHWC18yUohttps://workstand.buzzsprout.com/I’m also the Technical Specialist/Educator for the Workstand SaaS within our Marketing Agency.

Lead a team of 8-10 Account Coordinators and Account Managers to provide marketing services to bicycle retailers in the US and Canada. Develop and execute technical and sales training for all team members.

New client on-boarding and support for SmartEtailing clients in the bicycle industry. Reveal the power and utility of Omni-channel retail and effective marketing solutions to retailers in the cycling industry and help them use these tools to thrive in modern retail.

The Practical Still is a podcast, website, and YouTube channel about whiskey. We take a practical approach to what has become an absurdly impractical hobby of the enjoyment of bourbon, rye, and scotch whisk(e)y along with other distilled spirits. Forget chasing unicorn bottles, standing in ridiculous lines, entering lotteries, or paying outrageous secondary/black market prices for whiskey. We focus on great bottles we can enjoy today.The podcast, YouTube videos, and all website content are written, engineered, and produced in house.

Manage staff, inventory, website, sales, service, and overall operations. Provide sales training. Bring omnichannel tools into play for retail and service operations and train staff to leverage these tools to increase sales online and in store.

Brought on to help with the expansion of 97-year-old general store/mercantile from the original location in Athens, AL into a historic building in downtown Huntsville, AL - aided in planning to grow both locations and look toward further expansion.Created employee manual, organizational chart, and job descriptions for all positions within the organization.Hired and trained staff of 13 in the months leading up to the opening of the new store.Created inventory plan and budget for both locations and planned the arrival and storage of more than $300,000 in inventory for the new location.Evaluated, purchased, installed, and trained staff on POS system. Revised and improved use of POS system in existing store increasing efficiency and customer satisfaction at checkout. Launched POS system with a server and four POS terminals without issue for the grand opening of the additional store in less than 7 days from final inspection including an innovative equipment placement and cabling plan to ensure optimum operation and lowest installation cost.Supervised and participated in the cleaning, restoration, and move-in of vintage furniture and display pieces.Supervised the final construction punch list and inspection after historic building rehabilitation and used existing staff to perform final cleaning of the building.Supervised and participated in the physical stocking of 11,000 square foot retail space with existing staff in less than 7 days from final inspection to the grand opening.Managed marketing efforts including social, print, online, and event marketing.Worked with city planning personnel on variance approval for 19’ tall, hand painted, vintage neon sign installation on building exterior. Upon departure, created a plan to move existing staff into new roles for continuity of operation in both locations.

May 2015 - September 2015: Supplier & Brand Relations ManagerDecember 2012 - September 2015: 401(k) Committee Member representing SmartEtailing employeesApril 2014 - May 2015: Client Services GeneralistClient Support and Business Development in the cycling, fishing and shooting sports industries. Developing social media efforts for SmartEtailing and Buy Local Now.November 2012 - April 2014: Client Services Consulting Team ManagerManage Team of five Advisors with the goal of providing outstanding proactive business consulting services involving SmartEtailing web site solutions.May 2011 - November 2012: Client Services ConsultantProvide proactive support for SmartEtailing.com client websites.Manage a group of existing website clients to provide proactive site assessment, search engine optimization, staff training and integration with social media and in-store point of sale systems.Software testing on Windows and Mac operating systems.Staff industry and manufacturer trade shows.

Responsible for the layout and presentation design of the TgR site that was developed using ASP.NET and C# within the Visual Studio development environment.Primary software tester for the TgR back-end document management system used for editing and posting reviews to TgR site.Use and test products and publish reviews of gear related to cycling, running and swimming (triathlon). Responsible for business development - initiate, cultivate and maintain relationships with manufactures and suppliers of multisport products to acquire gear for review.

Prepare, explain and execute all documentation related to the lease and/or purchase of new and used automobiles within the franchised dealership environment. Present and sell ancillary products. Assist and train sales people in the selling process.

Managed corporate investments in equities, equity options, debt and real estate.Researched, tested and evaluated software trading platforms on an ongoing basis to ensure our company had the best in trade execution, software reliability and trading costs. Researched and implemented investment strategies. Forecasted and back-tested potential investment strategies using various software based models.

All About Bicycles was a retail bicycles shop that sold and repaired bicycles with a focus on enthusiast road cyclists and triathletes.Managed two full time employees and one to three part time employees depending on season.Acted as general manager, book keeper, mechanic, sales person and/or janitor depending on need.All About Bicycles was a side project for me but, with my wife as inventory manager, we took it seriously. The long term goal was for All About Bicycles to be our retirement business. While it ultimately didn’t work out, we enjoyed the effort, learned a lot and were able to meet and interact with many interesting people - customers, vendors and manufacturers.

Responsible for the management of individual stock and bond portfolios held in trust. Researched and prepared investment proposals composed for the specific needs of corporate and individual prospective clients.Worked with trust officers to present the bank’s investment strategies to prospective clients and manage existing client portfolios. 155 client accounts with $180,000,000 under management.

Finance Manager in Honda automobile dealership. Brought in as temporary solution while internal candidates were trained for position.

Financial Advisor (broker) assigned to AmSouth bank branches. Advised customers on investment needs.

Responsible for the planning, administration and performance of all company business operations including four new vehicle sales and service franchises, pre-owned vehicle sales and service and ancillary products and services encompassing five corporate entities employing 160+ people with $120+ million in annual revenue. Undertook extensive restructuring of the business including a large reduction in fixed expenses, an increase in fixed operation profitability of 10%, across the board increase in customer satisfaction ratings, restructuring of computer and telephone lease contracts and an increase in employee productivity.Developed, tested and implemented new sales and marketing strategies geared to optimized advertising expenses while maximizing advertising investment.

Software TestingSales and MarketingTrade show ManagementSoftware feature presentations to civilian and government officials