Richard Marsh Email & Phone Number

Birmingham, Gb

Birmingham, Gb

Romania

Bucharest, Romania

Toptal is an exclusive network which connects the world's top freelance talent with the world's top organizations.As a senior BA in an individual contributor role, I worked across functions on various critical analytics projects. Highlights include:- Identifying substantial cost savings within SEM channels - Generating complex SQL logic in order to rollout new metrics across Tableau dashboards- Building multi-step prototype AI models (prompt engineering, data cleaning, output validation etc...) as proof of concept before handing off to product owners - Segmenting clients based on intent to help generate conversion funnel flows- Analysing the value of referral programs

London, United Kingdom

Cuvva is building the future of insurance on mobile.My role was to support this wherever data was involved; collection, warehousing, architecture, analysis, self-serve visualisation, data evangelism & mentoring. Highlights- Full rollout of Looker BI platform across the business, from vendor selection to end-user tutoring, plus every technical step in between- Led data engineers through an ETL implementation project, converting raw outputs from complex pricing models into usable datasets for business analysts and product managers- Helped a junior data scientist push forward with an NLP project which challenged the status quo of the customer service playbook

London, United Kingdom

LendInvest has been widely recognised as one of London's leading FinTech companies, and one of the fastest growing companies in the UK. As BI & Analytics Manager, I was responsible for end-to-end data warehousing, generation of company-wide MI, self-serve data visualisation, delivery of analytics projects (modelling, forecasting, data extraction...) and mentoring of a team of data scientists & analysts.

London

Playing a substantial role in shaping the future of the UK business unit by:- Leading cross-departmental, high priority projects- Delivering management-level strategic recommendations for short and long term financial goals- Working closely with the innovation team to successfully implement new product trials- Consulting and presenting views on brand, platform and operational alignment strategies- Operating within FCA guidelines with a constant focus on putting the customer first

Bromley, London

Understanding customer behaviour through web analytics and path-to-conversion attribution. Providing clear direction on improving UX through AB and multivariate testing. Working closely with marketing agencies to draw media insights and inform wider business strategies.Post-purchase database analytics including customer segmentation to drive CRM growth.

Manager of a team of digital marketing experts tasked with enabling the swift delivery of key P&L driving projects across multiple products and geographies. Responsible for tactically leading an internal SEO/SEM agency, managing external relationships, researching markets, identifying channel opportunities, improving website UX, analysing data and developing full media plans for emerging markets.

Bicester, Oxfordshire

Manager of the search engine marketing team within DFC. Responsible for PPC, on page & off page SEO, conversion rate optimisation, site usability and web tracking for a number of DFC brands.

Oxford, United Kingdom

Major responsibility was the development of a bespoke NPV model using historical data. Follow up projects included integrating the model into credit risk process management and wider business reporting, providing a 7-figure EBITDA benefit.

Oxford, United Kingdom

Junior analytics role with a focus on marketing analytics. Key projects included granular PPC improvements, supplier channel investigations, payment processor timings, bad debt reduction, collections call centre task optimisation and business reporting automation.