Rosaura Martinez, Pmp Email & Phone Number

Houston, Texas, United States

Houston, Texas

Attend and lead monthly alumni meetings and actively engaged in alumni activities with Communities in Schools of Houston and its headquarters office in Washington D.C. Fostered a sense of community and collaboration among alumni, resulting in increased alumni involvement in campus events, mentoring programs, and fundraising efforts.Developed and implemented effective strategies to engage, cultivate, solicit, and steward alumni, donors, and stakeholders of Communities in Schools. Resulted in a significant increase in alumni participation and contributions, with a 20% growth in annual fund campaigns.

Houston, Texas, United States

Simultaneously managed and supported multiple projects/accounts, demonstrating exceptional project management skills. Led scope development, budgeting, proposal preparation, and client communication. Achieved an 93% utilization rate while completing tasks accurately, on schedule, and under budget.Developed and executed comprehensive communication plans, resulting in successful public involvement and community engagement. Planned and facilitated large-scale public meetings and stakeholder workshops, ensuring adherence to safety policies and project-specific requirements. Contributed to the development of high-quality collateral materials, including newsletters, handouts, web copy, and questionnaires.Fostered strong rapport with clients, effectively communicating and proactively addressing their needs. Collaborated with the executive team to ensure profitability, efficient resource utilization, and adherence to safety policies. Supported company marketing efforts, including proposal writing, sales presentations, and the development of marketing materials. Resulted in increased client satisfaction, repeat business, and successful sales outcomes.

Houston, Tx, United States

Conducted extensive network and field research to gather insights and identify best practices for college and career readiness (CCR) support. Interviewed alumni and conducted literature reviews to determine effective CCR strategies. Generated a comprehensive report summarizing research findings and recommendations for implementing CCR supports.Led the development and drafting of a CCR toolkit for site coordinators. Finalized the toolkit outline, drafted relevant activities, and created an implementation guide. Consolidated resources to accompany the toolkit, ensuring accessibility and usability. Collaborated with stakeholders to refine the toolkit based on feedback, resulting in a comprehensive and practical resource for supporting students' college and career readiness.Presented the finalized toolkit at the Student Supports Institute in Las Vegas, Nevada, showcasing its value and providing guidance on its implementation. Identified and recruited network stakeholders to review the toolkit, incorporating their input to enhance its effectiveness. Actively participated in relevant events, webinars, and meetings, synthesizing CCR knowledge and disseminating progress updates to internal staff.

Houston, Texas

Acted as a brand ambassador, effectively introducing and reinforcing brand awareness among consumers. Provided comprehensive education about the company and its products, resulting in increased consumer knowledge and brand recognition. Utilized confident and friendly selling approaches to generate enthusiasm and engage with consumers.Conducted campaigns and event management for Land Rover, Honda, and Ford. Through engaging interactions with consumers, successfully drove product trial and increased leads. Demonstrated a commitment to delivering excellent customer service and maintaining product quality. Set up product displays and performed pre- and post-event audits to ensure proper product presentation and record-keeping. Ensured a clean and appealing product display, enhancing the overall consumer experience.

Houston, Texas

Developed compelling content and communications materials, including member resources, change management communications, training materials, social media content calendars and communication plans. Increased engagement and knowledge retention among employees through creative and informative content.Coordinated meetings, groundbreakings, and ribbon cuttings for the new East End businesses, demonstrating strong event management skills. Traveled to key local events to capture video and photos for social media platforms, enhancing the brand's online presence and engagement.Meticulously monitored media coverage and compiled daily clip reports, providing valuable insights for media analysis and brand reputation management. Maintained a comprehensive list of media contacts and databases, ensuring efficient distribution of publications and correspondence. Ensured all print and digital materials adhered to the brand's established written standards and style guide.

Houston, Texas

Collected and utilized meaningful customer data to build relationships and personalize future client development opportunities. Utilized marketing tools and embraced technology to engage both current and new customers, driving new interactions and fostering loyalty. Developed exceptional clientele and customer relationship building skills, resulting in a growing and loyal customer base.

Houston, Texas

Assisted in the development and coordination of marketing plans for the department and specific teams, resulting in increased attendance and revenue for athletic events. Implemented effective strategies to promote and drive attendance, leading to a measurable growth in ticket sales and event revenue.Played a key role in event marketing, planning, and implementation. Contributed to the success of various athletic events by assisting with promotional activities, coordinating game-day logistics, and executing in-game promotions. Resulted in enhanced fan engagement and a positive game-day experience for attendees.Coordinated appearances by the mascot, Shasta and Sashs, at athletics events, campus events, and community marketing events. Actively engaged with the community, increasing brand visibility and fostering a positive image for the athletics department. Contributed to the growth of the fan base and strengthened community relationships.

Houston, Texas

Developed and executed external communication strategies, focusing on brand and reputation management. Implemented innovative content development and channel delivery techniques to effectively reach target audiences. Resulted in a 20% increase in brand visibility and positive media coverage.Demonstrated strong project management skills by successfully overseeing and coordinating various projects within a fast-paced environment. Effectively balanced priorities and timelines to meet project deadlines, resulting in a 100% completion rate on assigned tasks. Showcased excellent writing and communication skills through the creation of compelling and engaging content. Produced press releases, blog posts, and social media content that effectively communicated key messages and increased audience engagement.

Houston, Texas, United States

Consistently met and surpassed individual and store commercial targets and Key Performance Indicators (KPIs). Led a high-performance sales team, inspiring accountability and driving goal achievement. Achieved sales success by leveraging product knowledge, specialized selling models, and a customer-centric approach.Cultivated a solid customer/client base through effective customer engagement and relationship-building strategies. Delivered a world-class shopping experience by maintaining a keen awareness of clients' needs and preferences. Built strong rapport with customers, resulting in repeat business, increased customer loyalty, and positive word-of-mouth referrals.Demonstrated strong leadership skills by maintaining a leadership presence on the sales floor, conducting team selling activities, and providing in-the-moment coaching and feedback to drive KPI goal achievement. Developed a high-performing team by coaching team members to excel in their roles, fostering a culture of accountability, and inspiring professional growth and development.

Houston, Texas Area

Proactively communicated and built relationships with current and prospective East End Chamber of Commerce members, fostering trust and long-term partnerships. Developed new relationships with individuals, organizations, and corporations to increase donations, supporting the company's fundraising goals. Collaborated with cross-functional teams to coordinate fundraising efforts and ensure seamless execution.Demonstrated excellent written communication skills, effectively crafting compelling content for various channels such as social media plans, communication plans, collateral and communication materials. Produced well-written and engaging content that aligned with the company's values and mission statement.

Houston, Texas

Implemented highly effective brand ambassador strategies that resulted in surpassing brand awareness goals for the Lyft Rideshare app. Leveraged social media platforms and in-person events to promote the brand and engage with the target audience. Increased brand visibility by 30% within the first quarter of the campaign.

Houston, Texas Area

Promote the University of Houston's commitment to diversity and the creation of a global learning community, helped bring individuals and groups of students together to engage with and learn from each other, developed foundational leadership skills through networking, engaging with other students from various backgrounds and refinement or personal and professional strengths.

Houston, Texas Area

Consistently achieved and surpassed assigned sales and productivity goals, driving revenue growth. Trained and coached sales team to enhance their product knowledge and selling techniques, resulting in increased customer satisfaction and repeat business. Demonstrated expertise in promoting merchandise selections.Developed a high-performance culture by motivating and inspiring the store team, promoting a shared vision, and modeling core values. Implemented training programs and provided ongoing coaching to improve the skills and performance of associates. Recognized and rewarded employees for outstanding performance, fostering engagement and a positive work environment.Modeled and promoted exceptional customer service by adhering to New York and Company principles and standards. Built and maintained a solid customer following through clienteling and wardrobing techniques. Resolved customer concerns promptly and ensured a fast and efficient register experience. Utilized customer communication tools to maintain consistent engagement and enhance the overall customer experience.

Houston, Texas Area

Actively participated in cross-functional team projects, contributing to several projects. Assisted with market research, conducted competitor analysis, and created comprehensive reports to support strategic decision-making.

Pmp, Project Management

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, Sophomore