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Rachel Shaver Email & Phone Number
Vice President Marketing
at
Zondervan Publishers
1 work email found
@lifeway.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President Marketing
Location
Nashville Metropolitan Area, United States, United States
Who is Rachel Shaver? Overview
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Quick answer
Rachel Shaver is listed as Vice President Marketing at Zondervan Publishers, based in Nashville Metropolitan Area, United States, United States. AeroLeads shows a work email signal at lifeway.com and a matched LinkedIn profile for Rachel Shaver.
Rachel Shaver previously worked as Co-Founder at Kangaroost Llc and Co-CEO at City On A Hill Productions/Qava.Tv. Rachel Shaver holds Bba | Bachelor Of Business Administration, Marketing & Management from University Of Kentucky.
Company email context
Email format at Zondervan Publishers
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{first}.{last}@lifeway.com
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Profile bio
About Rachel Shaver
Despite what the jargon might convey below, I like to think that I have a personality and love making things better always. Strategic, well-rounded and data-driven Chief Marketing Officer with 20+ years of proven success propelling the growth of companies - creating value, profitability and record revenues through sound marketing strategy and building, leading and enabling high performing teams. Delivers world-class creative work across diverse disciplines and media, with emphasis on building more meaningful connections between brands and audiences. Translates go-to-market strategies to create high-converting campaigns. Employs advanced marketing analytics and insights to identify the unmet needs of customers and refine and optimize marketing strategies. Ensures investments deliver against budgets with strong Marketing Return on Investment (MROI). CORE COMPETENCIES:Executive Leadership • Strategic Planning • People Management • Budgeting • Cross-functional Collaboration • Process Improvement • Project Management • Excellent Verbal & Written Communication Skills • Relationship Building • Vendor Management • Coaching & Mentoring • Cross-functional Collaboration • Product Marketing • Project Management • Consumer Insights • Analysis • Ideation • Budgeting • Ad Agency Management • Creative Briefs MARKETING EXPERTISE:A/B Testing • Account-based Marketing (ABM) • Advertising • B2B • B2C • Brand Strategy • Brand Development • Brand Awareness • Campaign Development & Management • Content Strategy & Development • Conversion Rate Optimization • Copywriting & Editing • Creative Briefs • Creative Direction • CRM Optimization • Customer Acquisition • Customer Insights • Customer Journey Mapping • Demand Marketing • Digital Strategy • Digital Marketing • Digital Media • Ecommerce • Email Marketing • Go-To-Market Strategy • Growth Marketing • Integrated Marketing • Lead Generation • Lifecycle Marketing • Market Research • Marketing Attribution • Marketing Automation • Marketing Operations • Marketing Strategy • Online Advertising • Paid Media • Performance Marketing • PPC • Product Launch • Product Marketing • Sales & Marketing Alignment • Sales Funnel Optimization • SEM • SEO • Social Media Marketing • Product Launch • Customer Experience • CPG • Brand Management • Presentation Skills • Creative Direction • Advertising • Blogging • Content Management • Social Media Marketing • Email Marketing • Integrated Marketing Digital Marketing • Event Planning • Marketing, Customer & Audience Analysis • Online Advertising • Public Relations • Merchandising • Retail
Listed skills include Social Media Marketing, Social Media, Marketing, Advertising, and 30 others.
Current workplace
Rachel Shaver's current company
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7 roles
Rachel Shaver work experience
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Co-Founder
Current
Kangaroost Llc
Consult with Nashville-area Realtors and real estate agents regarding property listings and provide social media content and strategy to enhance their marketing efforts.
Oct 2021 - Present
Co-Ceo
City On A Hill Productions/Qava.Tv
- Rebuilt a dormant non-profit company and relaunched the brand, including a consumer-facing Study App. Built a core team, managed external production and marketing vendors and produced more than 30 programs and a.
- Built and maintained relationships with talent and educators.
- Grew paid subscriptions to the app 20% MoM since… Show more Rebuilt a dormant non-profit company and relaunched the brand, including a consumer-facing Study App. Built a core team, managed external production and.
- Grew paid subscriptions to the app 20% MoM since relaunch.
- Developed a strategy to monetize YouTube by repurposing finished content.
- Developed relationships with TV Networks and built a pro forma to be sustainable in record time. Show less
Feb 2023 - Jul 2024
Director Of Marketing, Ecommerce
- Managed a six-person marketing team and 15+ strategic marketing vendors. Led corporate marketing efforts for eight primary customer segments spanning B2B and B2C product, solution and service offerings.
- Developed and executed over 20 simultaneous marketing campaigns at any given time.
- Consistently produced SEO campaign ROIs: $3.50 /$1.00.
- Provided ongoing marketing support for 8,900 SKUs.
- Digital Marketing / Ecommerce results:- YoY Revenue Growth (%/$): 58%/$1m+- YoY… Show more Managed a six-person marketing team and 15+ strategic marketing vendors. Led corporate marketing efforts for eight primary.
- Digital Marketing / Ecommerce results:- YoY Revenue Growth (%/$): 58%/$1m+- YoY Site Traffic Growth (%): 50%- YoY Audience Growth (%): 23%- YoY Conversion Rate Increase (%): 69%- FYTD Average Social Campaign ROI.
Feb 2018 - Feb 2023
Director Of Marketing
B&H Publishing Group
- Oversaw primary product marketing team; developed and managed marketing strategies and plans that supported business goals; leveraged customer and segment data; and worked directly with assigned business areas to fully.
- Developed customer-focused value propositions; reviewed submitted product concepts for market value; and helped develop proposals for brands and product developers.
- Consulted with product developers and guided product… Show more Oversaw primary product marketing team; developed and managed marketing strategies and plans that supported business goals; leveraged customer and segment.
- Consulted with product developers and guided product release marketing strategy; generated product related content; coordinated with designers for any special promotions, email marketing, and advertisements, online or.
- Managed implementation of approved marketing plans; directed, and guided the overall marketing of the key category brands; and contributed to the development of overall publishing strategies. Show less
Feb 2017 - Feb 2018
Marketing Strategist
B&H Publishing Group
Feb 2014 - Feb 2017
Marketing Manager
- Acted as a marketing consultant for more than 130 B2B clients and developed and executed marketing plans for their products.
- Coordinated with designers for special promotions, email marketing and advertisements, online and print, and wrote press releases for product promotions.
- Planned, organized, and executed trade show marketing as appropriate.
- Acted as a project manager for five seasonal campaigns with hundreds of products.
- Worked with clients to develop their online and… Show more Acted as a marketing consultant for more than 130 B2B clients and developed and executed marketing plans for their products.
- Worked with clients to develop their online and social media presence for specific products.
Jun 2011 - Jan 2014
1 education record
Rachel Shaver education
FAQ
Frequently asked questions about Rachel Shaver
Quick answers generated from the profile data available on this page.
What company does Rachel Shaver work for?
Rachel Shaver works for Zondervan Publishers.
What is Rachel Shaver's role at Zondervan Publishers?
Rachel Shaver is listed as Vice President Marketing at Zondervan Publishers.
What is Rachel Shaver's email address?
AeroLeads has found 1 work email signal at @lifeway.com for Rachel Shaver at Zondervan Publishers.
Where is Rachel Shaver based?
Rachel Shaver is based in Nashville Metropolitan Area, United States, United States while working with Zondervan Publishers.
What companies has Rachel Shaver worked for?
Rachel Shaver has worked for Zondervan Publishers, Kangaroost Llc, City On A Hill Productions/Qava.Tv, Lifeway Christian Resources, and B&H Publishing Group.
How can I contact Rachel Shaver?
You can use AeroLeads to view verified contact signals for Rachel Shaver at Zondervan Publishers, including work email, phone, and LinkedIn data when available.
What schools did Rachel Shaver attend?
Rachel Shaver holds Bba | Bachelor Of Business Administration, Marketing & Management from University Of Kentucky.
What skills is Rachel Shaver known for?
Rachel Shaver is listed with skills including Social Media Marketing, Social Media, Marketing, Advertising, Email Marketing, Public Relations, Online Advertising, and Content Management.
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