Rachel Shaver

Rachel Shaver Email and Phone Number

Vice President Marketing @ Zondervan Publishers
Nashville, TN, US
Rachel Shaver's Location
Nashville Metropolitan Area, United States
Rachel Shaver's Contact Details

Rachel Shaver personal email

About Rachel Shaver

Despite what the jargon might convey below, I like to think that I have a personality and love making things better always. Strategic, well-rounded and data-driven Chief Marketing Officer with 20+ years of proven success propelling the growth of companies - creating value, profitability and record revenues through sound marketing strategy and building, leading and enabling high performing teams. Delivers world-class creative work across diverse disciplines and media, with emphasis on building more meaningful connections between brands and audiences. Translates go-to-market strategies to create high-converting campaigns. Employs advanced marketing analytics and insights to identify the unmet needs of customers and refine and optimize marketing strategies. Ensures investments deliver against budgets with strong Marketing Return on Investment (MROI). CORE COMPETENCIES:Executive Leadership • Strategic Planning • People Management • Budgeting • Cross-functional Collaboration • Process Improvement • Project Management • Excellent Verbal & Written Communication Skills • Relationship Building • Vendor Management • Coaching & Mentoring • Cross-functional Collaboration • Product Marketing • Project Management • Consumer Insights • Analysis • Ideation • Budgeting • Ad Agency Management • Creative Briefs MARKETING EXPERTISE:A/B Testing • Account-based Marketing (ABM) • Advertising • B2B • B2C • Brand Strategy • Brand Development • Brand Awareness • Campaign Development & Management • Content Strategy & Development • Conversion Rate Optimization • Copywriting & Editing • Creative Briefs • Creative Direction • CRM Optimization • Customer Acquisition • Customer Insights • Customer Journey Mapping • Demand Marketing • Digital Strategy • Digital Marketing • Digital Media • Ecommerce • Email Marketing • Go-To-Market Strategy • Growth Marketing • Integrated Marketing • Lead Generation • Lifecycle Marketing • Market Research • Marketing Attribution • Marketing Automation • Marketing Operations • Marketing Strategy • Online Advertising • Paid Media • Performance Marketing • PPC • Product Launch • Product Marketing • Sales & Marketing Alignment • Sales Funnel Optimization • SEM • SEO • Social Media Marketing • Product Launch • Customer Experience • CPG • Brand Management • Presentation Skills • Creative Direction • Advertising • Blogging • Content Management • Social Media Marketing • Email Marketing • Integrated Marketing Digital Marketing • Event Planning • Marketing, Customer & Audience Analysis • Online Advertising • Public Relations • Merchandising • Retail

Rachel Shaver's Current Company Details
Zondervan Publishers

Zondervan Publishers

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Vice President Marketing
Nashville, TN, US
Rachel Shaver Work Experience Details
  • Zondervan Publishers
    Vice President Marketing
    Zondervan Publishers
    Nashville, Tn, Us
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  • Kangaroost Llc
    Co-Founder
    Kangaroost Llc Oct 2021 - Present
    Nashville Metropolitan Area
    Consult with Nashville-area Realtors and real estate agents regarding property listings and provide social media content and strategy to enhance their marketing efforts.
  • City On A Hill Productions/Qava.Tv
    Co-Ceo
    City On A Hill Productions/Qava.Tv Feb 2023 - Jul 2024
    Nashville Metropolitan Area
    Rebuilt a dormant non-profit company and relaunched the brand, including a consumer-facing Study App. Built a core team, managed external production and marketing vendors and produced more than 30 programs and a docu-series filmed in Europe in 13 months. Launched and grew new social media accounts and simultaneously ran brand and product-specific marketing campaigns.• Built and maintained relationships with talent and educators.• Grew paid subscriptions to the app 20% MoM since… Show more Rebuilt a dormant non-profit company and relaunched the brand, including a consumer-facing Study App. Built a core team, managed external production and marketing vendors and produced more than 30 programs and a docu-series filmed in Europe in 13 months. Launched and grew new social media accounts and simultaneously ran brand and product-specific marketing campaigns.• Built and maintained relationships with talent and educators.• Grew paid subscriptions to the app 20% MoM since relaunch.• Developed a strategy to monetize YouTube by repurposing finished content.• Developed relationships with TV Networks and built a pro forma to be sustainable in record time. Show less
  • Lifeway Christian Resources
    Director Of Marketing, Ecommerce
    Lifeway Christian Resources Feb 2018 - Feb 2023
    Nashville Metropolitan Area
    Managed a six-person marketing team and 15+ strategic marketing vendors. Led corporate marketing efforts for eight primary customer segments spanning B2B and B2C product, solution and service offerings.• Developed and executed over 20 simultaneous marketing campaigns at any given time.• Consistently produced SEO campaign ROIs: $3.50 /$1.00.• Provided ongoing marketing support for 8,900 SKUs.• Digital Marketing / Ecommerce results:- YoY Revenue Growth (%/$): 58%/$1m+- YoY… Show more Managed a six-person marketing team and 15+ strategic marketing vendors. Led corporate marketing efforts for eight primary customer segments spanning B2B and B2C product, solution and service offerings.• Developed and executed over 20 simultaneous marketing campaigns at any given time.• Consistently produced SEO campaign ROIs: $3.50 /$1.00.• Provided ongoing marketing support for 8,900 SKUs.• Digital Marketing / Ecommerce results:- YoY Revenue Growth (%/$): 58%/$1m+- YoY Site Traffic Growth (%): 50%- YoY Audience Growth (%): 23%- YoY Conversion Rate Increase (%): 69%- FYTD Average Social Campaign ROI: $5/$1- FYTD Average SEO Campaign ROI: $3.50/$1 Show less
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  • B&H Publishing Group
    Director Of Marketing
    B&H Publishing Group Feb 2017 - Feb 2018
    Nashville Metropolitan Area
    Oversaw primary product marketing team; developed and managed marketing strategies and plans that supported business goals; leveraged customer and segment data; and worked directly with assigned business areas to fully understand and contribute to business decisions.• Developed customer-focused value propositions; reviewed submitted product concepts for market value; and helped develop proposals for brands and product developers.• Consulted with product developers and guided product… Show more Oversaw primary product marketing team; developed and managed marketing strategies and plans that supported business goals; leveraged customer and segment data; and worked directly with assigned business areas to fully understand and contribute to business decisions.• Developed customer-focused value propositions; reviewed submitted product concepts for market value; and helped develop proposals for brands and product developers.• Consulted with product developers and guided product release marketing strategy; generated product related content; coordinated with designers for any special promotions, email marketing, and advertisements, online or print; and hired and managed outside PR groups to promote releases.• Managed implementation of approved marketing plans; directed, and guided the overall marketing of the key category brands; and contributed to the development of overall publishing strategies. Show less
  • B&H Publishing Group
    Marketing Strategist
    B&H Publishing Group Feb 2014 - Feb 2017
    Nashville Metropolitan Area
  • Ingram Content Group
    Marketing Manager
    Ingram Content Group Jun 2011 - Jan 2014
    Nashville Metropolitan Area
    Acted as a marketing consultant for more than 130 B2B clients and developed and executed marketing plans for their products.• Coordinated with designers for special promotions, email marketing and advertisements, online and print, and wrote press releases for product promotions.• Planned, organized, and executed trade show marketing as appropriate.• Acted as a project manager for five seasonal campaigns with hundreds of products.• Worked with clients to develop their online and… Show more Acted as a marketing consultant for more than 130 B2B clients and developed and executed marketing plans for their products.• Coordinated with designers for special promotions, email marketing and advertisements, online and print, and wrote press releases for product promotions.• Planned, organized, and executed trade show marketing as appropriate.• Acted as a project manager for five seasonal campaigns with hundreds of products.• Worked with clients to develop their online and social media presence for specific products.• Collaborated with team to develop ways to increase the productivity, efficiency, and services offered. Show less
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Rachel Shaver Skills

Social Media Marketing Social Media Marketing Advertising Email Marketing Public Relations Online Advertising Content Management Online Marketing Digital Strategy Press Releases Blogging Copy Editing Copywriting Integrated Marketing Music Industry Editing Brand Development Publicity Sharepoint Management New Media Event Planning Social Networking Marketing Strategy Editorial Market Planning Newsletters Content Strategy Publishing Web Content Content Development Digital Marketing Digital Media

Rachel Shaver Education Details

Frequently Asked Questions about Rachel Shaver

What company does Rachel Shaver work for?

Rachel Shaver works for Zondervan Publishers

What is Rachel Shaver's role at the current company?

Rachel Shaver's current role is Vice President Marketing.

What is Rachel Shaver's email address?

Rachel Shaver's email address is ra****@****ail.com

What schools did Rachel Shaver attend?

Rachel Shaver attended University Of Kentucky.

What are some of Rachel Shaver's interests?

Rachel Shaver has interest in Poverty Alleviation.

What skills is Rachel Shaver known for?

Rachel Shaver has skills like Social Media Marketing, Social Media, Marketing, Advertising, Email Marketing, Public Relations, Online Advertising, Content Management, Online Marketing, Digital Strategy, Press Releases, Blogging.

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