Robin Smith Email & Phone Number

Kansas City, Mo, Us

Kansas City Metropolitan Area

Organizational Consulting and Communications:Public Policy | Non-Profit Strategy | Strategic Communication | Program Development

Kansas City, Missouri Area

As a member of the corporate communications leadership team, I had management oversight for all employee communications and channels, and helped drive the company's employee experience strategy.I work directly with C-suite executives and a number of cross-functional partners to produce comprehensive communication and change campaigns, most recently for Hallmark's HR and Technology divisions.Work examples include: communication and change management for the global deployment of Microsoft 365; COVID-19 employee communications; leadership transition communications (new company CEO); benefits communication redesign and annual enrollment campaigns; the launch of a new employee tech support experience; employee engagement surveys; new hire orientation redesign and more.

Kansas City, Missouri Area

Developed and managed Hallmark's employment brand strategy, which included:-Employee communication strategies centered on amplifying Hallmark's culture and employer value proposition-Employee experience assessments and redesigns, from hire to retire-A company-wide employee listening program to monitor employee engagement and generate more robust workforce insights

Kansas City, Missouri Area

Managed Cerner's internal communication strategy for global HR operations, particularly focused on change management efforts and improving the associate experience. Continued management responsibilities for Cerner's corporate community investments focused in the areas of health and wellness, STEM education and workforce development and economic development, emphasizing the growth of life sciences, technology and innovation in the KC region.

North Kansas City, Missouri

Delivered a comprehensive Cerner Careers rebrand, with emphasis on U.S. and India talent; included enhanced candidate messaging strategies, website redesign and development, photo and video content generation, responsive-design mobile app for candidates, internal communication strategy for Cerner India and niche marketing campaigns for computer engineering and military hiring.Represented Cerner in regional workforce partnerships and strategies and served as a company spokesperson to a variety of community audiences.Collaborated with Cerner executives, city officials, school district leadership and education non-profit representatives to develop Cerner’s community investment plan, connected to the company’s agreement with the city of Kansas City and the state of Missouri (supporting Cerner’s expansion into South Kansas City).Oversaw Talent Development team and program management for 300+ student associates. The team delivered a record year for the program, hosting 150+ highly sought-after computing and tech interns in 2014.

-Managed corporate community relations, including a budget of $1.3 million for charitable, civic and healthcare industry investments-Collaborated with members of Congress, government organizations, industry partners and civic leaders to promote healthcare and information technology policy initiatives-Responsible for maintaining all corporate legal compliance in for lobbying and campaign finance-Managed the Cerner Political Action Committee-Managed content development and logistics for Cerner's executive event program, including the company's participation in the 2008 Republican and Democrat National Conventions-Worked with internal and external clients to ensure maximum client support and proper marketing of the company's thought leader brand

-Provided analysis to clients of current and future workflow to enable seamless integration and acceptance of Cerner’s systems within their organizations-Presented clinical design concepts and project updates to client teams, and worked to guarantee timely deadline completion

-Supported the management of campaign funds of over $1.6 million, ensuring accurate accounting, distribution and compliance-Coordinated with the Congressman, campaign manager and campaign attorney on matters related to campaign finance-Assisted with development and fundraising activities, including managing contracts and arrangements with outside vendors

Ba, English And Communications

Professional Certification, Graphic Design And Multimedia Marketing

Professional Certification, Graphic Design