Ross Mclelland Email & Phone Number

A highly skilled strategic insight leader who thrives on working with brands and businesses that require cut-through insight to challenge current thinking, to shape the strategic direction and to enable growth. I have more than 20 years marketing experience across diverse sectors in Australia and UK, including telecommunications, retail, financial services and consumer packaged goods. Extensive quantitative and qualitative expertise as both agency practitioner and client. A senior marketer with strong commercial acumen and great communication skills who can drive impact up to C-level executives. I am a confident leader who has developed excellent change management skills to navigate teams through challenging business environments such as takeovers and mergers. My strengths:- Strategic insights, market research, consumer insight management, data analysis & problem solving- Brand and marketing strategy- Communications strategy and development- Customer experience (including Net Promoter Score)- Leadership and change management

Listed skills include Marketing Research, Customer Insight, Consumer Behaviour, Proposition Development, and 40 others.