Rebecca Millman Email & Phone Number

Stowe, VT, US

Charlotte, Vermont, United States

Stowe, Vermont, United States

• Expanded the beauty role to manage site content and editorial strategy for Fashion Accessories (Shoes, Bags, Jewelry, Intimates, Sleepwear).
• Led the site asset execution for 16 Fashion CP’s, 1 Private Brand CP, and relevant Customer Relationship Management (CRM) email & push.
• Partnered with relevant Fashion Office & Site Merchandising colleagues to deliver compelling seasonal & evergreen storytelling across all Fashion Accessory CP's.
• Briefed and launched net new Sneakers CP to establish Walmart as number one destination for Sneakers, which increased GMV in Shoes by +64% and Athletic Shoes by +78% on first day of launch.
• Spearheaded the creative strategy and execution for the CP assets and total site drivers for the Semi-Annual Intimates Savings Event, which drove triple-digit comps across revenue participation (+117%) and CVR (+106.
• Reacted quickly to current Jewelry trends (i.e. Lab-Grown Diamonds) and created visually engaging assets.

Stowe, Vermont, United States

• Led total content strategy to determine site asset placements across 12 Beauty Category Pages (CP's), including highest traffic CP and related browse shelves/search terms; secured beauty placements for Homepage, CRM.
• Developed creative strategy & managed execution of site assets for bi-annual, multi-million Beauty Glow Up Savings Campaign; most recent event +21% to target and +33% YoY; presented overall strategy to Chief eCommerce.
• Launched 30+ successful national & exclusive brands, including celebrity-endorsed The Shop by LeBron James; contributed to significant Omni GMV impact & improvement of ATC rate by 15% over first 50 days of launch.
• Created seasonal Beauty newsletter to forecast & identify consumer market trends.
• Briefed trend forecasting analysis to Creative leadership to influence strategy for on-figure & laydown photoshoots.
• Curated photoshoot shot directives for all seasonal shoots, led the sample process, determined product selection, and approved final selections.

New York City Metropolitan Area

Managed the execution of the assets for the Pets, Baby, & Household Essentials Category Pages.

New York City Metropolitan Area

New York City Metropolitan Area

• Drove sales by actioning items from the shoes team weekly recap, ensuring the boosting was updated, preparing for upcoming events (flash sales, ODS, etc.), and addressing actions requested by our Omni team.
• Captained on Affiliates/PLA's, which involved sending out the weekly reminder email, submitting the entire Men's teams offers to SW, sending out the top product list to the Affiliate team to push forward our best.
• Identified opportunity to recap our weekly affiliate performance, which required looking at various Affiliate pick up sites (Rakuten, Brad's Deals, Slick Deals, etc.) multiple times a week to capture any pick-ups for.
• Worked on boosting opportunities by utilizing category triggers in our total Men's Shoes boost to optimize best sellers and creating BAV's to boost specific pages by price type (LTS, Promo % Off, DOTD, etc.).
• Partnered with our SEO team to have a new category added to the site while also regularly checking our division’s top search terms to compare our ranking vs. competitors and overall, better optimize our SEO ranking.

New York City Metropolitan Area

• Participated in courses that helped grow my knowledge of various aspects of the business, including: Retail Math, Intro to Trend & Merchandising, Legal Pricing/Advertising & General Pricing Overview, Consumer.
• Learned the fundamentals of Site Merchandising, such as the anatomy of a product page & page creation, page optimization best practices & the page approval process, how to lead testing calls, and the basics of.
• Gained a comprehensive understanding of Advanced Search and utilized the tool to improve Taxonomy & Facet engagement.
• Focused on daily page maintenance, which involved flipping primaries to showcase our best size runs in addition to splitting off markdown pages to provide the most optimal online customer experience.

New York City Metropolitan Area

• Created an analysis to distinguish sales/demographics by watch size; plan was implemented to help restructure marketing strategy
• Conducted a comprehensive competitive shopping analysis to strengthen future product assortment planning process
• Prepared and/or analyzed Open-to-Buy (OTB), Point of Sale (POS), Markdowns, and Inventory Management/Sales TrackingReports with various cross-function planning teams (Financial, Digital, Merchandise)
• Participated at key vendor meetings, style outs, and product reviews; observed coordination of the marketing strategy with pointof purchase displays so all communications in-store match the overall strategy

Greater New York City Area

• Helped to identify gaps in Hurley’s swimwear product mix, and shift them towards diversifying their boy’s 8-20 swimwear category and presented to the VP of Planning
• Scoped and planned a project to create an additional function to the company website to drive traffic, brand awareness, and engagement and presented to a company co-founder
• Ran Available-to-Sell (ATS), Out of Specification (OOS) reports, created catalogs, collected samples for buyer appointments, and processed Purchase Orders to organize and track inventory levels