Rachel Larue Email & Phone Number

Reno, Nevada, United States

Remote

While being promoted multiple times at Bixal, I’ve worked with an array of internal and external stakeholders at federal agencies to create highly effective communication strategies. I also led a team working on various contracts, internal corporate work and business development work.Duties: • Work with federal agencies, including Department of HHS, GSA, DoE, USAID. • Extensively research, cultivate content ideas and produce content for various newsletters, social media… Show more While being promoted multiple times at Bixal, I’ve worked with an array of internal and external stakeholders at federal agencies to create highly effective communication strategies. I also led a team working on various contracts, internal corporate work and business development work.Duties: • Work with federal agencies, including Department of HHS, GSA, DoE, USAID. • Extensively research, cultivate content ideas and produce content for various newsletters, social media posts/plans and blogs. • Support social media strategy and content development across various social media and online platforms.• Prepare high-quality content that communicates strategic messages and themes to attract, engage and inform key internal and external audiences to achieve the agency's vision. • Provide metrics, particularly website metrics, using Google Analytics. • Use primarily AP Style, with subtle differences depending on agencies, to write all internal and external communications materials. • Ensure submitted content follows AP Style/agency guidance for consistent brand use and voice across multiple products. • Work with clients, designers, photographers, content strategists, UX designers, project managers and developers to produce final products. • Photograph Bixal employee portraits and internal events for use on website, newsletter and various products.Highlights: • Acted as the Marketing and Communications director through a company-wide reorganization, leading a team of 26 professionals with strategic communications, multilingual, and writing/editing backgrounds on a variety of projects. • Created communications plan and products for USAID’s Digital Development Awards. Included coordinating photoshoots of winning products in their individual countries, coordinating the online award event, writing speeches and quickly adjusting to the changing impacts of COVID-19. • Part of the team that designed and created the new HHS Intranet and the new HHS Careers Site. Show less

Remote

Remote

Fairfax, Virginia, United States

Fort Meade, Va

As a web content manager for the Department of Defense website, I thrived in a high intensity environment gathering news, editing copy and photographs, and posting releases and other publications. Job Duties: • Edited and published content including headlines, summaries of news articles, features, as well as press releases, photo captions, photo essays, special reports and other content in an accurate and concise method using to distribute online.• Ensured correct voice… Show more As a web content manager for the Department of Defense website, I thrived in a high intensity environment gathering news, editing copy and photographs, and posting releases and other publications. Job Duties: • Edited and published content including headlines, summaries of news articles, features, as well as press releases, photo captions, photo essays, special reports and other content in an accurate and concise method using to distribute online.• Ensured correct voice, spelling, punctuation, grammar and adherence to AP Style Guide and DoD Style Guide.• Researched and created content for special reports for large events and anniversaries. • Researched, created, edited and published photo essays, ensuring that images meet quality standards outlined by established guidelines. Included generating and writing engaging, accurate photo captions and using appropriate tags.• Collaborated with internal stakeholders to determine needs, project scope and deadlines for special reports.Highlights: • Part of the team that redesigned the look and feel of Defense.gov. • Created and maintained Special Reports focused on DoD priorities. Show less

Contractor- Chitra Productions

As the official photographer of Arlington National Cemetery, I was not only responsible for visually telling the story of the cemetery, but also the distribution of that story through various products and social media channels. Job Duties: • Coordinated with the social media manager and others in public affairs to visually communicate messages online on the website, Flickr, Facebook, Twitter, and Instagram, and in print in reports, brochures, handouts, educational displays, and… Show more As the official photographer of Arlington National Cemetery, I was not only responsible for visually telling the story of the cemetery, but also the distribution of that story through various products and social media channels. Job Duties: • Coordinated with the social media manager and others in public affairs to visually communicate messages online on the website, Flickr, Facebook, Twitter, and Instagram, and in print in reports, brochures, handouts, educational displays, and galleries. Also created an easily searchable stock library of important sites, people, ceremonies, and landscapes in various seasons for long-term use.• Coordinated with social media manager to plan social media strategies and to expand audiences through various platforms (Instagram-2,000+ Followers, Flickr, Facebook-500,000+ Followers and Twitter 23.4K Followers)• Photograph ceremonies, funerals, events and portraits.• Photograph high-profile official visitors to the cemetery, including the president, foreign heads of state, U.S. and foreign military figures, celebrities, and others. • Assisted videographer with scripts, shooting, and postproduction. • Edit and color correct high-quality images for immediate use on social media Highlights: • Helped launch Arlington National Cemetery’s Instagram.• Launched Arlington National Cemetery’s internal newsletter. • Created the first photo exhibit at Arlington National Cemetery for public display and communications. Worked with Public Affairs Office and History Office to create a history tour for the public based on the photo illustrations in the exhibit. • Acted as the pool photographer for John Glenn’s graveside service at Arlington National Cemetery, coordinating with the Associated Press to distribute photographs worldwide.• Photos have appeared: Washington Post, Boston Globe, New York Times, UK Daily Mail, Defense.gov, national Fox News, national NBC News, WTOP and other organizations. • Won numerous photography awards Show less

Joint Base Myer-Henderson Hall: The Pentagram Newspaper

As the photographer for the Pentagram newspaper, I worked with a team of writers and the executive editor to produce a weekly newspaper that highlighted the strategic communications priorities for the Joint Base Myer-Henderson Hall command. I also was responsible for the layout of a 10-16 page newspaper. Job duties: • Produced a wide variety of high-quality images for use by the newspaper and to promote the joint base by the Public Affairs Office on JBM-HH.• Photographed… Show more As the photographer for the Pentagram newspaper, I worked with a team of writers and the executive editor to produce a weekly newspaper that highlighted the strategic communications priorities for the Joint Base Myer-Henderson Hall command. I also was responsible for the layout of a 10-16 page newspaper. Job duties: • Produced a wide variety of high-quality images for use by the newspaper and to promote the joint base by the Public Affairs Office on JBM-HH.• Photographed individual on-location portraits, headshots, news, feature, high-profile appearances, daily life on the joint base and stock imagery for later use.• Wrote captions using AP Style and used appropriate keywords in all submitted imagery for easy searching and retrieving.• Edited incoming captions to ensure use of AP Style and correct metadata information.• Edited stories and final copy, and occasionally wrote stories for publication. • Scheduled and coordinated on-location photo shoots.• Prepared images for use in print publications and online.• Planned and coordinated with writers, editors and other Public Affairs Office staff.• Helped identify concepts, people and locations for upcoming assignments.• Conceptualized photo illustrations for abstract stories.• Trained other staff members to use camera equipment, photo-related software and layout software. Highlights: • Won multiple photography awards. • Created a stock library that is still in use nearly 10 years later. • Had first social media post to go “viral” in the base’s history, appearing in the Washington Post online. Show less

Master Of Science (Ms), Journalism

Activities and Societies: Member of Boston University News Service

Bachelor Of Arts (Ba), Film/Video And Photographic Arts, Magnum Cum Laude

Bachelor Of Arts (Ba), Art Teacher Education, Magnum Cum Laude

Activities and Societies: Photo editor of independent student newspaper The Commonwealth Times

Nanodegree, Digital Marketing