Web And Digital Design Team Lead
Raleigh-Durham, North Carolina Area
Responsible for the design and concept of the co-branded Cree | Wolfspeed style guide.Key leader during the brand transition from Cree | Wolfspeed to Wolfspeed, including design of the new corporate logo for Wolfspeed and updating the Cree LED logo after the divestiture.Oversaw art direction, design and brand management for all business lines for Cree | Wolfspeed, Wolfspeed, Cree LED, and Cree Lighting.Designed and managed projects which include: internal/external campaigns and email marketing, infographics, Employee Resource Group logos, CEO & Executive presentations, social media, web graphics and print collateral for all departments and divisions worldwide.Developed the concept and launched of the “RunwithWolfspeed” Instagram page. Created and design all content and graphics.Led the concept, design and story telling of all environmental designs globally. Projects include: Entire factory in NY, HQ Lobby in NC, Lobby and offices in Germany, Visitor hallway detailing company timeline in CA, as well as designs in other offices in Arizona, Beijing, Japan.Managed a team of graphic designers (2) by giving creative direction, feedback and project management but still allowing them to grow creatively while staying within brand guidelines.