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Business Sales Leader | Strategic Growth | MEDPICC & Sandler Sales | With over a decade in sales, account management, and leadership, I specialize in fuelling revenue growth through structured sales methodologies, straightforward communication, and a collaborative approach. My experience covers high-value deals (circa £1M), multi-threaded stakeholder engagement, and complete sales cycles. This foundation allows me to drive notable client outcomes while guiding teams to exceed their goals."If I were considering a new job and found out Ross was part of the company, it would be a huge plus for me"Key Highlights:Head of Sales Development, Heimdal®Leading two high-performing sales teams, I’ve contributed to £6M in pipeline revenue using MEDPICC and Sandler methodologies and developing tailored playbooks for each sales process. My leadership is rooted in clear, honest communication and a balance of support and constructive challenge, empowering teams to reach their full potential.“Ross is a manager who not only believes in you but also pushes you to exceed your own expectations. He’s straightforward and honest, always making us feel like we’re on the same team, working toward the same goal.”— SDR, Heimdal®Principal Account Manager, EVONA£2M pipeline and generating £600K in revenue. Head of Sales & Business Development, Optima UKGuided a team-focused approach to pipeline revenue growth, achieving £220K Additional Highlights:Strategy Director, The Recruitment GroupDrove 46% growth above budget by leading operational changes and optimizing budgets. £2.5M tender win, securing a vital win for the company.Sales Director, Transmon Engineering Ltd360 sales role, which grew to a player-manager role. 100% revenue growth during tenure, by building strategic partnerships and crafting end-to-end sales processes, including team training and expansion initiatives.I’m recognized for delivering results, creating a collaborative, high-energy environment, and lifting team culture. Comfortable and experience in 360 sales roles, player manager roles and coaching roles.
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Head Of ProjectsWeducLeicester, Gb -
Head Of Sales DevelopmentHeimdal® Nov 2024 - PresentAccomplished Business Sales Leader | MEDPICC, Sandler Sales Methodology | Driving Revenue Growth in Competitive MarketsFocussed on growing and managing our sales development teams across the UK & Nordic regions-12 years sales experience-8 years account management experience -7 years leadership / management experience As an experienced leader, I excel in managing multiple high-performing sales teams and driving revenue growth through effective motivation and strategic management.Through this role I have gained further experience in:Leadership: Successfully led and enabled two high-performing sales teams in a highly competitive marketsSales Methodologies: Proficient in MEDPICC and Sandler sales methodologies, ensuring a structured and effective approach to sales processes.Playbook Construction: Created and implemented comprehensive sales playbooks to standardise and optimize sales strategies and execution.Coaching and Development: Dedicated to coaching and mentoring the teams to enhance their skills, boost performance, and achieve their career goals.Industry Expertise: Navigated the complexities of the cybersecurity landscape, contributing to the business's growth and positioning at the forefront of the industry.If you're evaluating your cybersecurity stack or questioning its effectiveness, drop me a message. Discover how Heimdal has empowered over 11,000 global customers and explore the possibilities for securing your digital future -
Sales Development Lead (Uk)Heimdal® Jul 2023 - Nov 2024Leicester, England, United KingdomAccomplished Business Sales Leader | MEDPICC, Sandler Sales Methodology, and Playbook Construction | Driving Revenue Growth in Competitive Markets-12 years sales experience-8 years account management experience -7 years leadership / management experience As an experienced leader, I excel in managing multiple high-performing sales teams and driving revenue growth through effective motivation and strategic management.Through this role I have gained further experience in:Leadership: Successfully led and enabled two high-performing sales teams in a highly competitive market, generating approximately £6 million in pipeline revenue.Sales Methodologies: Proficient in MEDPICC and Sandler sales methodologies, ensuring a structured and effective approach to sales processes.Playbook Construction: Created and implemented comprehensive sales playbooks to standardise and optimize sales strategies and execution.Coaching and Development: Dedicated to coaching and mentoring the teams to enhance their skills, boost performance, and achieve their career goals.Industry Expertise: Navigated the complexities of the cybersecurity landscape, contributing to the business's growth and positioning at the forefront of the industry.If you're evaluating your cybersecurity stack or questioning its effectiveness, drop me a message. Discover how Heimdal has empowered over 11,000 global customers and explore the possibilities for securing your digital future -
Principal Account ManagerEvona Nov 2022 - Jul 2023(Redundancy)As a Client Partner / Account Manager my responsibilities included:• Building strong relationships with clients in the space industry, • Understanding complex technical requirements, • Providing customized solutions to meet their mission-critical objectives• Possess a deep understanding of the space industry's unique challenges • Project management• Proposal writing• Delivering QBR's• Technical sales• Negotiation• Communication • Problem-solving.$2mil pipelineGenerated circa $600k revenueAOV: $25k Through my efforts, I have helped companies achieve significant milestones in their space missions, resulting in increased revenue and strengthened partnerships. -
Head Of Sales And Business Development (Engineering)Optima Uk Inc Ltd. Jul 2022 - Nov 2022Leicester, England, United KingdomManaging and growing the Engineering sales team with a focus on training and mentoring to help shape and grow into a high-performing sales team whilst also actively recruiting for additional heads. Key responsibilities include: ● Full divisional budget responsibility● Individual and team target setting● Sales target achievement● Sales coaching and training● Team-management● Strategic account management● Prospecting new business● Leading from the front● Skill gap analysis for the team● On-the-job and formal training and development● 1-2-1 and review meetings● Strategic business planning● Execution of the business plan● Business process analysis● Lead, manage and hold individuals Accountable (LMA)Closed over £56k New BusinessTeam pipeline over £220kAOV: £3950 -
Strategy DirectorThe Recruitment Group Feb 2021 - Jul 2022Loughborough, England, United Kingdom(Redundancy) Key achievements:• Successful end-to-end management of large RFP’s (winning a £2.5m contract for a large UK council with 97% score achieved)• 46% above budget for driving division upon exit• Job board v social media full ROI and spend reporting, resulting in a shift in how budget is allocated and a substantial reduction in job board spend (34% reduction) and increase in candidate attraction (+26%)• Developed data driven reporting on consultant spend versus candidate source to identify key trends in spending by division Key responsibilities include:- Full operational responsibility for our Driving division across the UK, including:- Full budget / P&L responsibility- SLT member- Growth of division through key hires- Sales and Marketing activities- Achieved growth (46% above budget when exited)- Improving business efficiency working on RevOps, aligning sales, marketing and customer success- Data led approach to cost saving across the business- Network business stakeholders to define reasons for change and prioritise the problems to be solved.- Executing business transformation plans - Full process and change management across the full life-cycle- Analysing and preparing risk mitigation tactics when going live with changes.- Resolve issues quickly and effectively- seeing real problems, being comfortable with conflict, calling out the problems, and solving the problems in a practical and healthy manner -
Group Sales & Marketing ManagerThe Recruitment Group Oct 2019 - Feb 2021United KingdomManaging both the sales and marketing teams within the groupKey responsibilities and achievements include: - Work with branch managers to build business plans, set budgets, agree on consultant targets and provide staff training- Managing the multiple sales teams across the business achieving circa 100% growth and retention targets across the existing client base - Identify and win new business across different verticals (circa £1.4mil) - Managing the Marketing division and coordinating the marketing strategy, seeing it through to implementation- Conducting UI/UX research and mapping - Website design, creation, and content management- Social Media management across 12 channels - Creating and deploying email marketing campaigns- Increase MQL and click-through rates by using an effective website and social media strategy -
Sales DirectorTransmon Engineering Ltd Feb 2018 - Oct 2019United KingdomOnce promoted to Sales Director, I grew the business to over double its turnover through strategic hardware and SaaS-based sales in a 2-year window, winning multiple new accounts and multi-national 6-figure plus deals through a range of business development and marketing strategies whilst implementing business efficiencies and conducting cost-saving exercises.Net NB gen: circa £3mil+AOV: £10k (including ARR from licencing)Av Sales Cycle: Up to 6 months (due to FLT lead times)Key responsibilities and achievements include: - Developed and delivered inbound and outbound sales and marketing strategies to increase lead generation by over 300%- Execution of sales strategy through multiple channels (direct to market, partners, resellers and distributors) both in the UK and overseas- Developed and managed relationships with end-user accounts such as Redbull Racing, Coca-Cola, BAE Systems, British Airways, and PepsiCo leading to account retention and growth- Developed key relationships with MHE OEMs such as Toyota Materials Handling, Doosan, Still and Jungheinrich- Tender documentation including presentation creation and delivery to win successful multinational business circa £350k per annum (SaaS-based licence costs not included) - Solidified dealer partnership with Doosan to the extent we featured in their own sales material for dealers and our products were on their show stand at IMHX- Onboarding and training of new sales team members as well as training for resellers and partners - Developed software support and training videos for distribution to end-users -
Business Development ManagerTransmon Engineering Ltd May 2017 - Feb 2018United KingdomMy role here was to develop and drive new business revenue from a range of hardware and software-based products, across the UK and Europe through sales campaigns that target end users as well as forklift truck manufacturers and dealers.Key responsibilities and achievements include: - Achieving multiple new business sales circa £200k in year 1- Increasing the average deal size and order value (AOV) across the business - Develop critical relationships across the UK and overseas with new and existing accounts- Full website redesign to increase visibility and customer journey efficiency- Increased sales from the previous year- Increased market share within key accounts- Full end-to-end sales cycle management -
Senior Recruitment ConsultantRegional Recruitment Services Jan 2016 - Apr 2017Leicester, England, United Kingdom -
Sales & Recruitment TrainerInteraction Recruitment Jun 2014 - Dec 2015 -
Recruitment ConsultantThe Best Connection May 2011 - Jun 2014 -
Account Manager / PurchaserAmf Recycling Limited Apr 2008 - May 2011 -
Telesales RepresentativeKmb Telemarketing Jun 2005 - Apr 2008Redditch, England, United Kingdom
Ross Munro Skills
Ross Munro Education Details
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Stratford CollegeBusiness Studies & It -
Alcester Grammar School -
Alcester Grammar School
Frequently Asked Questions about Ross Munro
What company does Ross Munro work for?
Ross Munro works for Weduc
What is Ross Munro's role at the current company?
Ross Munro's current role is Head of Projects.
What is Ross Munro's email address?
Ross Munro's email address is ro****@****t.co.uk
What is Ross Munro's direct phone number?
Ross Munro's direct phone number is +44 1480 4*****
What schools did Ross Munro attend?
Ross Munro attended Stratford College, Alcester Grammar School, Alcester Grammar School.
What skills is Ross Munro known for?
Ross Munro has skills like Training, Training Delivery, Employee Training, Recruiting, Account Management, Management, New Business Development, Customer Service, Sales, Sourcing, Interviews, Lead Generation.
Who are Ross Munro's colleagues?
Ross Munro's colleagues are Sam Cross, Damian Pipes, Dominic Byrne, Kimberley Bullin, Oliver Findlay, Rea Sutherland, Zak Larue-Buckley.
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Ross Munro
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3btinternet.com, pfms.co.uk, property.nhs.uk
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