• Project Management: Lead a complete website redesign / migration from Magento 1 to Magento 2• PPC Advertising: Delivered an extremely profitable ROAS with Google, Meta & Bing ads in 2023• Social Media: Added a combined 51,000+ followers since 2021• Marketing Strategy: 120% sales increase on Black Friday ‘23• Web Admin: Manage a 6200+ page ecommerce site• Email Marketing: Near 50% open rate • SEO: 59% organic traffic increase

Multi-skilled digital marketer with B2B and B2C marketing experience.

While at LPD:• Helped grow the Aria Pro II dealer base from 20 stores in 2019 to over 160 in 2021• Conceptualized, built, and deployed a MAP enforcement python script saving LPD salespeople 300+ hours per year• Generated 1000+ qualified leads for the sales team from Instagram and email collection• Added 3000+ followers to LPD's social media channels• Automated MAP Pricing enforcement for Danelectro and Aria Pro II guitars• Designed sales pages for Aria, Aria Pro II, and… Show more While at LPD:• Helped grow the Aria Pro II dealer base from 20 stores in 2019 to over 160 in 2021• Conceptualized, built, and deployed a MAP enforcement python script saving LPD salespeople 300+ hours per year• Generated 1000+ qualified leads for the sales team from Instagram and email collection• Added 3000+ followers to LPD's social media channels• Automated MAP Pricing enforcement for Danelectro and Aria Pro II guitars• Designed sales pages for Aria, Aria Pro II, and Paracho Elite guitar brands• Created social media content used by @danelectro_offical• Configured spam protection and improved email deliverability by implementing DMARC, DKIM, and SPF records• Rebuilt and maintained LPD’s 283 page catalog• Using python, I converted the entire PDF catalog to a CSV with a corresponding image folder. Then created a working test site in Woocommerce Show less

With no previous experience, I built a full e-commerce website for my print business using Wordpress/Woocommerce. My clients were able to upload artwork, design shirts, and place orders completely online. I drove traffic to the site exclusively through social media influencer marketing. I genuinely enjoyed the process of web design and growing social media platforms, but the more shirts I printed the more I disliked printing. In 2018, I sold my screen printing business and went into… Show more With no previous experience, I built a full e-commerce website for my print business using Wordpress/Woocommerce. My clients were able to upload artwork, design shirts, and place orders completely online. I drove traffic to the site exclusively through social media influencer marketing. I genuinely enjoyed the process of web design and growing social media platforms, but the more shirts I printed the more I disliked printing. In 2018, I sold my screen printing business and went into freelance marketing/web design.The experience I've gained wearing every hat in a business, gives me a different perspective than the average graphic designer, web developer, or marketer. I know what it's like to have your name on the product. I will treat everything I create for you as if it was for my own business. Show less

Running every aspect of a print business was crash course in business management. Marketing to attract new clients, clearly communicating to ensure a perfect order, correctly ordering job materials, preparing artwork for press, counting in shirts, the actual screen printing process, quality control, recounting tees, delivering them to the customer ON TIME, billing, asking for referrals and repeat! This business did was growing, but the physical grind of printing was wearing me out. In… Show more Running every aspect of a print business was crash course in business management. Marketing to attract new clients, clearly communicating to ensure a perfect order, correctly ordering job materials, preparing artwork for press, counting in shirts, the actual screen printing process, quality control, recounting tees, delivering them to the customer ON TIME, billing, asking for referrals and repeat! This business did was growing, but the physical grind of printing was wearing me out. In 2016, I started learning HTML/CSS and Wordpress/woocommerce to make a move into digital marketing. Show less

In 2009, I had an idea for a shirt with grips on the front, sleeves and sides that helped warehouse workers secure goods as they filled orders. Received serious interest from GRAINGER, DELTA AIRLINES, MCKESSON, LOWES, and more. I was granted a utility patent for this concept. US20100229278A1. My patent has been cited as prior art by companies like NIKE, UNDER ARMOUR, & COLUMBIA SPORTSWEAR.Taking this idea to market taught me many lessons, like: • Writing a complete… Show more In 2009, I had an idea for a shirt with grips on the front, sleeves and sides that helped warehouse workers secure goods as they filled orders. Received serious interest from GRAINGER, DELTA AIRLINES, MCKESSON, LOWES, and more. I was granted a utility patent for this concept. US20100229278A1. My patent has been cited as prior art by companies like NIKE, UNDER ARMOUR, & COLUMBIA SPORTSWEAR.Taking this idea to market taught me many lessons, like: • Writing a complete business plan• Preparing for national trade shows• Product development, testing, and design• What it takes to patent a product• My first exposure to writing copy, designing sales pages, and creating brochuresPivoting the technology to a baby onesie and securing a deal to sell on BabiesRus.com, still didn't work...Ultimately I was too inexperienced and under capitalized to bring this product to market. Although not successful, Grip Gear/Gripzee was valuable learning experience. Show less