Rob Blank Email & Phone Number

Consultation on product management, marketing, training, and health informatics to pharmaceuticals, Integrated health Delivery Systems, Centers of Excellence, care plans and Knowledge Management Businesses. • Pharmaceutical Sales Effectiveness: Led brand launches, POAs and fully integrated learning programs that create and sustain peak sales performance. • Physician Relationship Management: Created a pharmacy-based, e-CRM business that enhanced patient compliance/ persistence, physician relationships, and mined outcomes.• Continuing Medical Education: Created CME platform integrating promotion, content, meeting services, distance learning and CRM for Academic Health Centers.

Founder and VP of the interactive services group Thomas Ferguson (CommonHealth) healthcare communications conglomerate. • Led development of evidence-based, multidisciplinary services integrating brand marketing, physician retention, and compliance enhancement. • Created value-added solutions that provide actionable knowledge to physicians and patients at the time of need, to the advantage of the client. • Launched a pharmacy -based patient education/decision support service that enhanced both compliance and persistence.

Catalyst for AT&T's healthcare initiatives, identifying emerging market opportunities and developing knowledge- based services to address them: • Demand Management: Developed a nurse -based consumer decision support service for an Academic Health Center that appropriately managed access to the hospital system. • "Hospital of Tomorrow": Designed a n Integrated Solution for a nationally acclaimed initiative on a major IDS and the US Surgeon General. in conjunction with Tomorrow."• Consulted on Total Quality Management, behavior modification, and distance learning for Ivy league medical programs.