Rob David
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Rob David Email & Phone Number

Senior Creative Executive & Vice President at Mattel Television Studios - Executive Producer Leading the Charge on Iconic Global IP Content Development at Mattel, Inc.
Location: Los Angeles Metropolitan Area, United States, United States 5 work roles 1 school
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Role
Senior Creative Executive & Vice President at Mattel Television Studios - Executive Producer Leading the Charge on Iconic Global IP Content Development
Location
Los Angeles Metropolitan Area, United States, United States
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Rob David is listed as Senior Creative Executive & Vice President at Mattel Television Studios - Executive Producer Leading the Charge on Iconic Global IP Content Development at Mattel, Inc., a company with 8610 employees, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Rob David.

Rob David previously worked as Vice President Content Creative, Mattel Television at Mattel, Inc. and Head of Development, Boys and Girls Global Content at Mattel, Inc.. Rob David holds Ba, Philosophy from Columbia University.

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Mattel, Inc.

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About Rob David

Creative executive, executive producer, writer, and showrunner with a knack for creating engaging IP-driven kids and family content for top names like Netflix, Mattel, Disney, Nickelodeon, PBS, DC Comics, Dark Horse, Scholastic, and more.As Vice President of Creative Content for Mattel Television, I lead the charge in developing and producing TV series for Mattel’s most iconic brands, including Hot Wheels, Barbie, Masters of the Universe, Monster High, Magic 8 Ball, UNO, and more.My projects have seen critical and commercial success, from the Emmy-nominated Masters of the Universe: Revelation to the hit preschool series Hot Wheels: Let’s Race. The latter became a top ten show on Netflix in 69 countries for over four weeks, earning me corporate recognition for significantly boosting the brand's bottom line.With extensive experience across film, television, publishing, and mobile games, I specialize in animation across genres and demographics and have led creative teams from concept through final execution.I’ve forged strong relationships with studio partners, buyers, writers, artists, composers, actors, agencies, and C-suite executives throughout the entertainment industry.I've been a key player in Mattel’s transformation from a toy company into a high-performing, IP-driven global entertainment company. I create television series with a franchise strategic mindset, providing cross-functional leadership for commercial planning and story mapping across gaming, publishing, live events, and a wide range of consumer products.My passion lies in world-building and crafting character-driven stories for the young and young at heart.

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Mattel, Inc.
Mattel, Inc.
Senior Creative Executive & Vice President at Mattel Television Studios - Executive Producer Leading the Charge on Iconic Global IP Content Development
el segundo, california, united states
Website
Employees
8610
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5 roles · 26 years

Rob David work experience

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Vice President Content Creative, Mattel Television

Current

HOT WHEELS LET'S RACEExecutive Producer, co-developedProduced by Mattel Television, a Netflix Animated Series, Sprite Animation StudiosMASTERS OF THE UNIVERSE: REVOLUTIONExecutive Producer, co-developedProduced by Mattel Television, a Netflix Animated Series, Powerhouse AnimationMASTERS OF THE UNIVERSE: REVELATIONExecutive Producer, co-developedProduced by.

May 2019 - Present

Head Of Development, Boys And Girls Global Content

Current

Leading creative content development for Mattel’s entire portfolio of power brands: BARBIE, HOT WHEELS, HE-MAN AND THE MASTERS OF THE UNIVERSE, MONSTER HIGH, ENCHANTIMALS, ROCK 'EM SOCK 'EM ROBOTS, MAGIC 8-BALL, and other proprietary kids and family IP.Build a dynamic slate of premium content. Establish branded content guidelines and narrative foundation..

Jan 2017 - Present

Head Writer & Producer

Current

Wrote and Produced Branded Content for all Mattel Toybox brands across multiple platforms: animated long & short-form series for broadcast and web, app games, publishing, and social media. Brands include: DC SUPER HERO GIRLS, POLLY POCKET, WWE: SLAM CITY, MAX STEEL, HE-MAN AND THE MASTERS OF THE UNIVERSE, and more.Oversaw multiple creative teams including.

Apr 2013 - Present

Franchise Creative Lead

Recruited by Mattel as key creative member of the Brand Franchise Development team. Expertly led creation of multi-year franchise plans for each consumer touch point, focusing on content and story, for IPs projected to reach $350M+ each annually.Awarded “Rave Review” by Mattel’s President and Chief Commercial Officer, Tim Kilpin, for creating a process by.

Feb 2011 - Apr 2013

Series Story Editor & Writer

Freelance
  • Story Editor and Writer of comedy action-adventure and pre-school animated television for the Walt Disney Company, Nickelodeon, Cartoon Network, Sesame Workshop and more.Select credits:
  • WordWorld (PBS Kids): Three time Emmy Award winning series: “Outstanding Writing in Animation,” “Outstanding Children’s Animated Program,” and “Outstanding Achievement in Main Title Design" (Story Editor)
  • Turtles Forever: the Teenage Mutant Ninja Turtles 25th Anniversary DTV animated feature (Nickelodeon/4Kids Entertainment) (Writer)
  • Teenage Mutant Ninja Turtles (4kids Entertainment) (Writer)
  • My Weird School (PBS Kids) (Pilot Script writer)
  • Wow! Wow! Wubbzy (Nick Junior) (Writer)
2000 - 2011 ~11 yrs
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Rob David education

FAQ

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What company does Rob David work for?

Rob David works for Mattel, Inc..

What is Rob David's role at Mattel, Inc.?

Rob David is listed as Senior Creative Executive & Vice President at Mattel Television Studios - Executive Producer Leading the Charge on Iconic Global IP Content Development at Mattel, Inc..

Where is Rob David based?

Rob David is based in Los Angeles Metropolitan Area, United States, United States while working with Mattel, Inc..

What companies has Rob David worked for?

Rob David has worked for Mattel, Inc. and Freelance.

Who are Rob David's colleagues at Mattel, Inc.?

Rob David's colleagues at Mattel, Inc. include Kathleen Warner, Cepmulyana Cahyana, Greg Mares, Will Purvee, and Mimi Lam.

How can I contact Rob David?

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What schools did Rob David attend?

Rob David holds Ba, Philosophy from Columbia University.

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