Rob David Email & Phone Number

HOT WHEELS LET'S RACEExecutive Producer, co-developedProduced by Mattel Television, a Netflix Animated Series, Sprite Animation StudiosMASTERS OF THE UNIVERSE: REVOLUTIONExecutive Producer, co-developedProduced by Mattel Television, a Netflix Animated Series, Powerhouse AnimationMASTERS OF THE UNIVERSE: REVELATIONExecutive Producer, co-developedProduced by Mattel Television, a Netflix Animated series, Powerhouse AnimationMASTERS OF THE UNIVERSE REVELATION: REVELATIONSNetflix AftershowCo-host, Executive ProducerMASTERS OF THE UNIVERSE: REVELATION, PREQUEL COMIC BOOK SERIESCo-writerPublished by Dark Horse ComicsHE-MAN AND THE MASTERS OF THE UNIVERSEShowrunner, Executive Producer, Developed for television byProduced by Mattel Television, a Netflix Animated series, House of Cool/CGCGHE-MAN AND THE MASTERS OF THE UNIVERSE: HEROES AND VILLAINS GUIDECo-AuthorPublished by ScholasticHE-MAN AND THE MASTERS OF THE UNIVERSE: LEGENDS OF GRAYSKULL, Graphic NovelStory byPublished by Scholastic

Leading creative content development for Mattel’s entire portfolio of power brands: BARBIE, HOT WHEELS, HE-MAN AND THE MASTERS OF THE UNIVERSE, MONSTER HIGH, ENCHANTIMALS, ROCK 'EM SOCK 'EM ROBOTS, MAGIC 8-BALL, and other proprietary kids and family IP.Build a dynamic slate of premium content. Establish branded content guidelines and narrative foundation. Author and develop story bible for narrative/episodic content. Direct genre, visual style, and tone for original series, features, and all branded content needs. Act as organizational linchpin and brand ambassador for cross functional teams as well as external partners. Vet all pitches. Manage development budget. Source and develop relationships with third party vendors/studios/IP creators through all aspects of creative development.

Wrote and Produced Branded Content for all Mattel Toybox brands across multiple platforms: animated long & short-form series for broadcast and web, app games, publishing, and social media. Brands include: DC SUPER HERO GIRLS, POLLY POCKET, WWE: SLAM CITY, MAX STEEL, HE-MAN AND THE MASTERS OF THE UNIVERSE, and more.Oversaw multiple creative teams including: design, production and post. Hired creative personnel. Chose production partners and studios. Ran writers room. Story edited and wrote scripts, story and brand bibles. Reviewed designs, copy, animatics, edits, and records.

Recruited by Mattel as key creative member of the Brand Franchise Development team. Expertly led creation of multi-year franchise plans for each consumer touch point, focusing on content and story, for IPs projected to reach $350M+ each annually.Awarded “Rave Review” by Mattel’s President and Chief Commercial Officer, Tim Kilpin, for creating a process by which all new franchises will be vetted and developed.

Story Editor and Writer of comedy action-adventure and pre-school animated television for the Walt Disney Company, Nickelodeon, Cartoon Network, Sesame Workshop and more.Select credits:• WordWorld (PBS Kids): Three time Emmy Award winning series: “Outstanding Writing in Animation,” “Outstanding Children’s Animated Program,” and “Outstanding Achievement in Main Title Design" (Story Editor)• Turtles Forever: the Teenage Mutant Ninja Turtles 25th Anniversary DTV animated feature (Nickelodeon/4Kids Entertainment) (Writer) • Teenage Mutant Ninja Turtles (4kids Entertainment) (Writer)• My Weird School (PBS Kids) (Pilot Script writer) • Wow! Wow! Wubbzy (Nick Junior) (Writer) • Jojo’s Circus (Disney Channel) (Writer) • Stanley (Disney Channel) (Writer) • Disney’s PB&J Otter (Disney Channel) (Writer) • Gaspard and Lisa (Disney Junior) (Writer)• Robotboy (Cartoon Network) (Writer)• Super Robot Monkey Team Hyperforce Go! (Disney XD) (Writer)• Monsuno (Jakks Pacific) (Writer) • Jelly Jamm (Vodka Capital) (Writer) • Viva Piñata (4Kids Entertainment) (Writer) • Rocket Monkeys (4Kids Entertainment) (Writer)• Pinky Dinky Doo (Sesame Workshop) (Writer) • Kenny the Shark (Discovery Kids) (Writer)