Rob Diaz Email & Phone Number

Orlando, Fl, Us

Alpharetta, Ga, Us

- Partnered with leadership and stakeholders to determine SMITE 2’s business goals, and vertical slice development for the SMITE 2 announcement at SMITE World Championship.- Established UI/UX direction pillars for the SMITE 2 team.- Served as the sole UI/UX Designer for 4 months, establishing processes and scheduling.- Became the primary UX Designer as the team expanded, mentoring UX Designers to enhance their skill sets.- Developed user journeys, user stories, ux architecture, UX flows, wireframes, prototypes, functionality expectations, and high-fidelity mocks of many in-game and out of game experiences.- Collaborated with stakeholders to identify their needs for designs, while ensuring designs centered on the User.- Determined the visual and thematic direction, and heavily contributed to creation of our UI Style Guide.- Designed, presented and implemented new user experiences with engineering.- Re-imagined existing experiences for multiple areas of SMITE 1 to improve overall usability.- Designed and presented am improved, and modernized First-Time User Experience, with tutorial concepts for players of all skill levels.- Collaborated with community content creators, and alpha testers with interviews and usability testing.- Collaborated with User Acquisitions team to develop several UI/UX surveys to gather critical data to support the development team.- Designed and presented a new in-game survey and bug report system so players can remain in their session to provide important feedback for our product.- Provided creative direction for third-party vendors to enhance UI elements.- Created widgets, and optimized new user interfaces using Unreal Engine 5.- Developed and refined UI materials within Unreal Engine 5.

Vancouver, Ca

- Led the redesign of the initial UI/UX design for Madden Ultimate Team (MUT), with a heavy focus on new user experiences, and future-proofing the experiences for incremental and annual updates.- Collaborated extensively with stakeholders, designers, and visual partner teams to define MUT’s core business goals, and needs to ensure these goals are presented in our functional designs.- Worked closely with the lead designer and UXR team in developing several usability test and interviews to gather critical data that helped shape the experience for MUT’s UI/UX.- Developed a community-driven design approach, aligning features with player feedback and preferences.- Streamlined our design process to include animation, audio, and haptic feedback teams during wireframing to identify their assistance in creating invisible UX experiences.- Worked closed with stakeholders during live wireframing sessions to visualize their concepts of many designs and experiences for documentation and initial wireframing steps.- Developed wireframes, prototypes, high-fidelity mocks, animations, component design and presentation of designs.

Vancouver, Ca

- Determined the visual and thematic direction Madden Ultimate Team (MUT), cross-team collaboration, and final delivery of over 210 programs over three years- Partnered with the Content team to identify the deliverables for each program, identify risks, and determine the delivery dates of all assets to ensure proper testing could be achieved.- Oversaw the delivery of art assets related to the 120+ programs, providing critical feedback, and ensuring all needs from content producers were met.- Led a team of 10 artists, overseeing their career development, skill enhancement, and project contributions.- Fostered a supportive team environment, prioritizing coaching and mentorship, visibility, and growth for all team members of diverse experience levels.- Managed scheduling, design processes, and coordination with multiple studio teams and external partners to meet project deadlines.- Served as the lead outsource designer for a few third-party vendors each year.- Initiated and led cross-disciplinary team meetings to improve communication, identify dependencies, and align delivery timelines, ensuring teams met their project milestones without delays.- Recognized with a Sharkie award for Outstanding Achievement in Art, highlighting my contributions as the team’s lead, promoting a culture of collaboration, accountability, and encouragement, resulting in a high-performing art team. The Sharkie is an award, exclusive to the EA Tiburon studio, meant to recognize deserving members for their contributions.

Vancouver, Ca

- Promoted multiple times on NBA LIVE, listed below are some milestones and key accomplishments.- Designed a development tool that streamlined asset creation for in-game advertisements, reducing production time by 70% and enabling the live services art team to create more elaborate visuals. Presented the tool to EA SPORTS executives, leading to its adoption discussions with Madden NFL, UFC, and FIFA teams.- Co-developed UI Style Guides, aligning with Senior Artist and UX Director guidelines for cohesive visuals.- Streamlined communication by leading meetings with leadership, stakeholders, and cross-functional teams.- Collaborated with UXR on testing new flows and prototypes, iterating designs based on real-time - feedback.- Led UI/UX design for multiple features, including UI concepting, UX architecture, User journeys, wireframes, functional prototypes, motion mocks, and high-fidelity mocks.- Sole designer for the NBA LIVE 20 Companion App, collaborating with a lean team of 2 engineers to enhance existing features and design new ones, including the integration of AR technology.- Trained, and mentored junior designers, and artists for the NBA LIVE UI/UX team, and live service department.- Collaborated with other EA SPORTS titles for cross-IP innovation and improvements.- Directed third-party vendors with visual and functional design feedback to maintain quality standards.- Conducted interviews and art tests to support team growth and onboarding for Live Services.

Vancouver, Ca

Vancouver, Ca

Vancouver, Ca

Vancouver, Ca

Vancouver, Ca

Vancouver, Ca