Rob Diaz

Rob Diaz Email and Phone Number

Experience Designer 2 @ Electronic Arts (EA)
Orlando, FL, US
Rob Diaz's Location
Orlando, Florida, United States, United States
Rob Diaz's Contact Details

Rob Diaz personal email

n/a
About Rob Diaz

Rob Diaz is a Experience Designer 2 at Electronic Arts (EA). He possess expertise in quality assurance, video games, game design, user interface, game development and 1 more skills. Colleagues describe him as "Rob is not only great at his craft as a UI Designer, but is a very understanding and supportive leader. I worked with Rob when I first started as a UI Artist on EA Sports - Madden NFL. He was the art team lead at the time, and was great at supporting my growth as an artist first starting out in the games industry. He’s very detail-oriented in his own design work, was an organized manager, delegated tasks based on artist strengths and personal styles, and always provided me and my peers with constructive feedback to improve our craft. I learned a lot through his leadership, and feel that the Madden Live Services team was constantly innovating under his watch due to his dedication to keeping our art and design fresh and creative for our player base.", "Rob is one of the most passionate people I've ever worked with when it comes to executing the absolute best practices in User Experience design, backing his choices with data and accessibility at the forefront. He has fantastic taste in visual direction and is an absolute wizard when it comes to marrying a game's visual narrative to the screens he designs. Not only is he brilliant in his craft, he's a fantastic leader and mentor. Many of the organization systems, tools, iconography, and foundation of SMITE2's UI/UX were Rob's doing. He came in, joined our team as a powerhouse of experience, and encouraged all of us to aim for higher standards in our work. If you need a designer that is dependable, diligent, down to earth, an advocate for his team and truly cares about delivering quality, Rob is your guy.", and "For around half a year, Rob was the solo UX designer on Smite 2, working tirelessly to ensure the project moved forward. He brought the UX architecture of Smite 2 to life and laid a strong foundation for other designers. He is very dedicated to the final product and always has the player’s perspective in mind when designing. We worked very closely together on several projects during which Rob was always very open to my ideas and worked to maintain a shared vision for the final mock. He was always the first one to reach out and offer help in critical situations and would go above and beyond to incorporate feature-saving solutions. Rob patiently works through tasks and his detail-oriented nature always ensures a high-quality final product. Rob is one of the most genuine people I have worked with and his passion permeates through his work."

Rob Diaz's Current Company Details
Electronic Arts (EA)

Electronic Arts (Ea)

View
Experience Designer 2
Orlando, FL, US
Website:
ea.com
Employees:
34905
Rob Diaz Work Experience Details
  • Electronic Arts (Ea)
    Experience Designer 2
    Electronic Arts (Ea)
    Orlando, Fl, Us
  • Hi-Rez Studios
    Advanced Ux Designer
    Hi-Rez Studios Feb 2023 - Aug 2024
    Alpharetta, Ga, Us
    - Partnered with leadership and stakeholders to determine SMITE 2’s business goals, and vertical slice development for the SMITE 2 announcement at SMITE World Championship.- Established UI/UX direction pillars for the SMITE 2 team.- Served as the sole UI/UX Designer for 4 months, establishing processes and scheduling.- Became the primary UX Designer as the team expanded, mentoring UX Designers to enhance their skill sets.- Developed user journeys, user stories, ux architecture, UX flows, wireframes, prototypes, functionality expectations, and high-fidelity mocks of many in-game and out of game experiences.- Collaborated with stakeholders to identify their needs for designs, while ensuring designs centered on the User.- Determined the visual and thematic direction, and heavily contributed to creation of our UI Style Guide.- Designed, presented and implemented new user experiences with engineering.- Re-imagined existing experiences for multiple areas of SMITE 1 to improve overall usability.- Designed and presented am improved, and modernized First-Time User Experience, with tutorial concepts for players of all skill levels.- Collaborated with community content creators, and alpha testers with interviews and usability testing.- Collaborated with User Acquisitions team to develop several UI/UX surveys to gather critical data to support the development team.- Designed and presented a new in-game survey and bug report system so players can remain in their session to provide important feedback for our product.- Provided creative direction for third-party vendors to enhance UI elements.- Created widgets, and optimized new user interfaces using Unreal Engine 5.- Developed and refined UI materials within Unreal Engine 5.
  • Ea Sports
    Live Services Ux Design Lead
    Ea Sports Aug 2022 - Feb 2023
    Vancouver, Ca
    - Led the redesign of the initial UI/UX design for Madden Ultimate Team (MUT), with a heavy focus on new user experiences, and future-proofing the experiences for incremental and annual updates.- Collaborated extensively with stakeholders, designers, and visual partner teams to define MUT’s core business goals, and needs to ensure these goals are presented in our functional designs.- Worked closely with the lead designer and UXR team in developing several usability test and interviews to gather critical data that helped shape the experience for MUT’s UI/UX.- Developed a community-driven design approach, aligning features with player feedback and preferences.- Streamlined our design process to include animation, audio, and haptic feedback teams during wireframing to identify their assistance in creating invisible UX experiences.- Worked closed with stakeholders during live wireframing sessions to visualize their concepts of many designs and experiences for documentation and initial wireframing steps.- Developed wireframes, prototypes, high-fidelity mocks, animations, component design and presentation of designs.
  • Ea Sports
    Live Services Art Lead
    Ea Sports Mar 2019 - Aug 2022
    Vancouver, Ca
    - Determined the visual and thematic direction Madden Ultimate Team (MUT), cross-team collaboration, and final delivery of over 210 programs over three years- Partnered with the Content team to identify the deliverables for each program, identify risks, and determine the delivery dates of all assets to ensure proper testing could be achieved.- Oversaw the delivery of art assets related to the 120+ programs, providing critical feedback, and ensuring all needs from content producers were met.- Led a team of 10 artists, overseeing their career development, skill enhancement, and project contributions.- Fostered a supportive team environment, prioritizing coaching and mentorship, visibility, and growth for all team members of diverse experience levels.- Managed scheduling, design processes, and coordination with multiple studio teams and external partners to meet project deadlines.- Served as the lead outsource designer for a few third-party vendors each year.- Initiated and led cross-disciplinary team meetings to improve communication, identify dependencies, and align delivery timelines, ensuring teams met their project milestones without delays.- Recognized with a Sharkie award for Outstanding Achievement in Art, highlighting my contributions as the team’s lead, promoting a culture of collaboration, accountability, and encouragement, resulting in a high-performing art team. The Sharkie is an award, exclusive to the EA Tiburon studio, meant to recognize deserving members for their contributions.
  • Ea Sports
    Experience Designer 1
    Ea Sports Jun 2017 - Apr 2021
    Vancouver, Ca
    - Promoted multiple times on NBA LIVE, listed below are some milestones and key accomplishments.- Designed a development tool that streamlined asset creation for in-game advertisements, reducing production time by 70% and enabling the live services art team to create more elaborate visuals. Presented the tool to EA SPORTS executives, leading to its adoption discussions with Madden NFL, UFC, and FIFA teams.- Co-developed UI Style Guides, aligning with Senior Artist and UX Director guidelines for cohesive visuals.- Streamlined communication by leading meetings with leadership, stakeholders, and cross-functional teams.- Collaborated with UXR on testing new flows and prototypes, iterating designs based on real-time - feedback.- Led UI/UX design for multiple features, including UI concepting, UX architecture, User journeys, wireframes, functional prototypes, motion mocks, and high-fidelity mocks.- Sole designer for the NBA LIVE 20 Companion App, collaborating with a lean team of 2 engineers to enhance existing features and design new ones, including the integration of AR technology.- Trained, and mentored junior designers, and artists for the NBA LIVE UI/UX team, and live service department.- Collaborated with other EA SPORTS titles for cross-IP innovation and improvements.- Directed third-party vendors with visual and functional design feedback to maintain quality standards.- Conducted interviews and art tests to support team growth and onboarding for Live Services.
  • Ea Sports
    Associate Ui Designer
    Ea Sports Feb 2015 - Jun 2017
    Vancouver, Ca
  • Ea Sports
    Associate Ui Artist
    Ea Sports Feb 2014 - Feb 2015
    Vancouver, Ca
  • Ea Sports
    Sr. Qa Analyst 2
    Ea Sports Sep 2013 - Feb 2014
    Vancouver, Ca
  • Ea Sports
    Qa Analyst 1
    Ea Sports Aug 2012 - Sep 2013
    Vancouver, Ca
  • Ea Sports
    Sr. Qa Tester
    Ea Sports Jun 2012 - Aug 2012
    Vancouver, Ca
  • Ea Sports
    Qa Tester
    Ea Sports Sep 2009 - Jun 2012
    Vancouver, Ca

Rob Diaz Skills

Quality Assurance Video Games Game Design User Interface Game Development Mobile Games

Rob Diaz Education Details

  • Art Institute Of Fort Lauderdale
    Art Institute Of Fort Lauderdale

Frequently Asked Questions about Rob Diaz

What company does Rob Diaz work for?

Rob Diaz works for Electronic Arts (Ea)

What is Rob Diaz's role at the current company?

Rob Diaz's current role is Experience Designer 2.

What is Rob Diaz's email address?

Rob Diaz's email address is rdiaz@ea.com

What schools did Rob Diaz attend?

Rob Diaz attended Art Institute Of Fort Lauderdale.

What skills is Rob Diaz known for?

Rob Diaz has skills like Quality Assurance, Video Games, Game Design, User Interface, Game Development, Mobile Games.

Who are Rob Diaz's colleagues?

Rob Diaz's colleagues are Andrei Cheche, Beavis Ded, Luis Andrew, Fabrice Wu, Israel García, M.sc, Vu Huynh, Junichi I..

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