Rob Edwards Email & Phone Number

Reading, Reading, United Kingdom

Lead a Media Planning team who are responsible for planning, executing and evaluating personalised media plans across the owned Tesco media estate including both online and offline propositions. My team engage with a variety of key stakeholders, from shopper marketing, brand teams, customer format and e-commerce teams for major FMCGs including Danone, Mondolez, Nestle and Arla. With over a decade of digital and ecommerce experience I maintain a governance role within the commercialisation of new digital propositions, tools and evaluation developments.

Hammersmith

Ealing

Successfully led a Media Planning team working with large FMCG's across the Beers, Wine and Spirits category to drive engagement with Tesco's BWS category and their customers through creating and activating targeted media plans.

London, United Kingdom

Responsible for relationships and revenues for all packaged goods clients across Tesco.com, Tesco Direct and Real Food online.Working collaboratively with digital retail experts from the UK's top manufacturers including Unilever, Coca Cola, Pepsico, Kraft, Mars & Kimberley Clark to deliver world class insight led online media solutions to deliver sales growth and brand loyalty.

Ealing

dunnhumby, a 90% Tesco owned company is responsible for tesco.com and tesco direct media sales (and sales of other Tesco media)

Manager of the sales team.