Rob Engle Email & Phone Number

New York, Ny

+ Drives creative copy direction for Edelman’s largest health, fitness, and technology clients; Elevating and harmonizing social, editorial, and marketing content for global innovators+ Manages and mentors team of in-house and freelance writers+ Oversees development of compelling marketing and social content, persuasive thought leadership, dynamic multimedia content, and succinct and error-free copy, providing final review for accuracy, readability, brand consistency and message optimization prior to publication+ Leads development of brand voice narratives and corporate messaging frameworks in concert with brand planners, channel planners and media experts, ensuring brand voice alignment to marketing, comms, and sales objectives+ Oversees editorial calendars, production timelines, and budgets+ Has concepted, edited, and ghostwritten content published in The Washington Post, New York Times, Fast Company, Quartz, Blavity, Healthcare Business Today, WEF Agenda and widely elsewhere

New York, Ny

New York, Ny

+ Agency-side global editorial lead for Edelman's 3rd largest client, HP, spearheading the creation of earned and owned content in the U.S. and across four international markets (Canada, Latin America, U.K. and Asia)+ Built and commercialized Edelman’s editorial offering, Collaborative Journalism, in partnership with senior leaders; Helped create and operationalize a newsroom model that allows clients deliver faster, more effective stories to audiences across earned, owned and social+ Implements multimedia storytelling engines for a range of technology and consumer health clients, including HP, HP Enterprise, TE Connectivity, Alcon, Thorne and GlaxoSmithKline+ Manages junior staff and provides quality control of written content+ Participates in pitching and prospecting new business opportunities+ Leads development of editorial narratives, editorial calendars, messaging frameworks, positioning statements, speeches, op-eds, multimedia assets and other copywriting and messaging-related needs across the business+ Acts as day-to-day editorial counsel and client liaison on select accounts+ Over the course of four years, led the development and evolution of more than 10 ongoing executive visibility programs for C-Suite level executives+ Helped launch HP Enterprise’s newest executive podcast, Tech Talk; Leads story-mining, editorial oversight, executive pre-briefings and post-production review of episode

New York, Ny

New York, Ny

Brooklyn, Ny

CPT and Advanced Strength Training certification attained through the International Fitness Professional Association (IFPA). CPR / AED Certified.

Charleston, West Virginia Area

Acted as a floating reporter during West Virginia's 2016 Legislative Session. While bills were being passed back and forth across the legislative chambers, I was on the ground in the communities affected by new laws, writing and producing packages for WVPB's TV and radio programming.

New York, Ny

Bachelor Of Arts (B.A.), Creative Writing

Bachelor Of Arts (B.A.), Broadcast Journalism

Coursework, English Language And Literature/Letters