Rob Hendrickson Email & Phone Number

United States

I'm currently the freelance CD with Arsenl out of Miami and enjoying the hell out of it. Great opportunities to do virtually everything needed in SM, digital and content for the agency with the stellar team there. We've won a ton of new business in the last six months and keep expanding.

New York, Ny, Us

Responsible for directing, writing and producing video, meeting and digital content for General Motors as part of the Story Bureau partnership between Weber Shandwick and GM's Public Relations division.

For the last several years, in addition to ad assignments, I've worked on numerous long-form projects for clients like Arsenl, Xperience, Kelly Services, Amerisure Insurance, Alteris Group, TMV Group and Space 360. Assignments have included speechwriting, magazine and digital content articles for executives, brand messaging guides, case studies, sell sheets, dealer powerpoint presentations, blogs and websites.

Detroit, Mi, Us

I taught a senior-level Integrated Portfolio Studio class during the 2014 winter semester. The students were exceptionally bright, and I think I learned as much as they did. A wonderful, professional environment to be in, brilliantly managed by the team there.

Rochester, Michigan, Us

Worked as freelance Creative Director/Writer on a variety of the agency's accounts.

Among my clients: Jeep, Chrysler Multicultural (all brands), U.S. Navy, OneMain Financial, Walmart, the National Bone Marrow Donation Program, MGM Grand Detroit. Notable work included the 2011 Dodge Durango and Jeep Grand Cherokee launches, the highly integrated 2012 Jeep Compass "Red Blooded" brand efforts, a multimedia rebranding campaign for OneMain Financial, the MGM Grand Detroit "Touch the Lion" campaign and national launches for Chrysler Aspen, Jeep Compass and Dodge Charger. I also created and produced 12 digital viral and documentary videos for the U.S. Navy between 2011-2013.

I worked on Dupont's Corian and Zodiac countertop brands. A great group of people to be around--highly professional and dedicated. If Dupont hadn't decided to consolidate all their accounts into one agency instead of 30, I might still be there.

My clients were Buick, General Motors Corporate, UAW-GM, Delphi, Autolite and Prestone accounts. I created the “GM Overdrive” campaign, numerous Buick national ads, and was creative director on the GM Corporate Goodwill account, overseeing and writing 180 ads per year. In addition, I wrote all of Buick’s catalogs and was a key player on new business wins including the Autolite and CART Racing Series accounts.

Ciudad De Guatemala , Guatemala, Gt

From 1990 to 1999, my clients were Cadillac and Pontiac. In 1997, I created the award-winning Seville The Power Is Yours and in 1998, the It's What’s Next launch campaigns.TV spots for this campaign made Adweek's "Best Spots" list three times, made the top 10 favorite spots list on the Seinfeld finale, and helped Cadillac change its image with younger buyers for the first time. Prior to Cadillac, I was responsible for the supervision of a 12-person creative staff and production of national advertising for Pontiac.

My clients were the Dodge Division and MOPAR Performance Products. I supervised a six-writer staff and created and produced The New Spirit Of Dodge theme and campaign. During this time, I also created national advertising for Dodge Trucks and notably, Dodge Import Trucks award-winning We’re Going Places campaign.