Rob Hobart Email & Phone Number

Woking, England, United Kingdom

Woking, England, United Kingdom

• Engaged to provide support for UK&I Commercial and Global Marketing teams.
• Helped codify the Costa brand and created a playbook for market expansion.
• Lead new Brand Planning process for the UK&I providing strategic clarity and priority customer identification.
• Lead development of Food & Beverage range for new store proposition trial and development of support plan for Deliveroo trial.Food Retail / Coffee / Food & Beverage / Brand Planning / Brand Positioning / Brand Strategy.

Maidenhead

• Employed on interim basis to build market strategy for new balsamic vinegar acquisition in key markets.
• Lead category reviews with local teams to identify compelling category and brand opportunities
• Delivered strategic range and pricing recommendations
• Created UK launch strategy and resourcing recommendationsCategory Management / Channel Strategy / Range and Pricing Strategy / Brand Positioning / Launch Strategy / UK & International Markets

Lagos, Nigeria

A member of Executive team responsible for the locally listed Total Beverage Alcohol business of +5.5m EUs and c£300m NSV operating in a challenging economy and a battleground market earmarked for future growth.Accountable for Marketing, Innovation, Customer Marketing and Luxury Brand Business Unit with a team of 60 across Beer, Spirits and Non-alcohol.>.

Caracas, Venezuela

A member of Executive team responsible for a market where Diageo holds No1 position in Spirits (2.5m cases) and operating in an extremely volatile & complex environment.Lead a Marketing team of 40 accountable for driving a portfolio of International and Local brands and Innovation> Surpassed Budget plan each year and Venezuela business named ‘most engaged.

Buenos Aires, Argentina

A member of Executive team responsible for a fast growing cluster of 5 markets (Argentina, Chile, Peru, Ecuador and Bolivia) and a Marketing & Innovation department of 38.Responsible for cluster strategy, execution and performance of Diageo's international spirits portfolio and global brand guardianship of wine brands Bodega Navarro Correas and San Telmo.>.

Miami/Fort Lauderdale Area

A member of Executive team leading a diverse group of 39 markets and Trade Zones across Central America and Caribbean, responsible for 40% of Diageo Latin America’s business. Primarily a Spirits portfolio but also responsible for Red Stripe & Guinness Beer in Jamaica & the Caribbean. Tasked with establishing a Marketing function (team of 33) to accelerate.

Park Royal, London

Responsible for Baileys P&L across more than a dozen European markets from mature (France, Germany) to developing (Russia and EE). Total NSV in Europe c£230m.Accountable for the launch of Baileys Flavours across Europe.> Focus markets consistently surpassed budget plan> Baileys Flavours trip-pled target and became Diageo’s best ever selling spirit.

Hayes, Middlesex

2005-6: Hula Hoops Marketing Mgr; lead brand turnaround of UB’s No1 brand2004-5: KP Snacks Innovation Manager; concept development and commercialisation of 6 projects2001-4: Marketing Mgr McVities Jaffa Cakes; delivering strong brand growth on £90m portfolio. Lead award winning packaging design & PR campaigns 1998-2001: Brand Mgr roles on Penguin and BN.

Bachelor Of Arts (B.A.), History, 2.1

Activities and Societies: DURLFC

Education record