Rob Hobart Email & Phone Number

Woking, England, United Kingdom

Woking, England, United Kingdom

Engaged to provide support for UK&I Commercial and Global Marketing teams.• Helped codify the Costa brand and created a playbook for market expansion. • Lead new Brand Planning process for the UK&I providing strategic clarity and priority customer identification.• Lead development of Food & Beverage range for new store proposition trial and development of support plan for Deliveroo trial.Food Retail / Coffee / Food & Beverage / Brand Planning / Brand Positioning / Brand Strategy / Channel Planning / Online Delivery / Digital Marketing / Media Planning / Customer Insight / POS / Range strategy

Maidenhead

Employed on interim basis to build market strategy for new balsamic vinegar acquisition in key markets.• Lead category reviews with local teams to identify compelling category and brand opportunities• Delivered strategic range and pricing recommendations• Created UK launch strategy and resourcing recommendationsCategory Management / Channel Strategy / Range and Pricing Strategy / Brand Positioning / Launch Strategy / UK & International Markets

Lagos, Nigeria

A member of Executive team responsible for the locally listed Total Beverage Alcohol business of +5.5m EUs and c£300m NSV operating in a challenging economy and a battleground market earmarked for future growth.Accountable for Marketing, Innovation, Customer Marketing and Luxury Brand Business Unit with a team of 60 across Beer, Spirits and Non-alcohol.> Achieved business topline and profit turnaround.> Delivered portfolio transformation from a beer business to a business also producing Mainstream Spirits and Diageo’s fastest growing imported Scotch market.> Organisational Design changes to improve business planning & execution in Customer Marketing and capability building in MarketingExecutive Management / Portfolio transformation / Strategic Planning / Consumer Insight / Innovation / Customer Marketing / Organisational Design / Capability Building / Digital Marketing / P&L Management/ Cost Control / Beer / Spirits / Luxury Brands / International Markets / Change Management

Caracas, Venezuela

A member of Executive team responsible for a market where Diageo holds No1 position in Spirits (2.5m cases) and operating in an extremely volatile & complex environment.Lead a Marketing team of 40 accountable for driving a portfolio of International and Local brands and Innovation> Surpassed Budget plan each year and Venezuela business named ‘most engaged employees' across Diageo .> Won market share in core categories of Scotch, Rum and Vodka.> Transformed portfolio from an Imported to local production business, building key local Rum and Vodka brands.> New campaigns created for local brands Cacique, Pampero and Gordon’s Vodka.> Re-defined Innovation pipeline and successful Vodka, Ready to Drink and Premium Rum launches.Executive Management / Portfolio transformation / Marketing Strategy / Brand Strategy / Consumer Insight / Innovation / Creative Development / Packaging Design / P&L Management/ Cost Control / Capability Building / Team Development / Digital Marketing / Spirits / Luxury Brands / International Markets

Buenos Aires, Argentina

A member of Executive team responsible for a fast growing cluster of 5 markets (Argentina, Chile, Peru, Ecuador and Bolivia) and a Marketing & Innovation department of 38.Responsible for cluster strategy, execution and performance of Diageo's international spirits portfolio and global brand guardianship of wine brands Bodega Navarro Correas and San Telmo.> Established clear cluster strategy and cohesive Marketing and Innovation team> Repositioned Bodega Navarro Correas brand; drove share through new Sparkling campaign and mid-price tier renovation> Achieved breakthrough growth of priority Spirits brands (Smirnoff in Argentina, Johnnie Walker in Peru).Executive Management / Portfolio Strategy / Brand Positioning and Strategy / Consumer Insight / Innovation / Creative Development / P&L Management/ Capability Building / Team Development / Digital Marketing / Spirits / Wine / International Markets / Distributor Partners

Miami/Fort Lauderdale Area

A member of Executive team leading a diverse group of 39 markets and Trade Zones across Central America and Caribbean, responsible for 40% of Diageo Latin America’s business. Primarily a Spirits portfolio but also responsible for Red Stripe & Guinness Beer in Jamaica & the Caribbean. Tasked with establishing a Marketing function (team of 33) to accelerate domestic brand performance and equity partnering with Distributor’s in each market.> Created vision for the region and establishment of coherent market and portfolio strategy. In turn this lead to organisation deign work behind the opportunities. > Growth of domestic businesses of +50%> Established Innovation and Luxury Brand teams to drive these opportunities and drove capabilities and standards across local Diageo team and Distribution partners.> Balanced execution of global programmes with local creative (e.g. Red Stripe positioning and creative development) to drive improved execution, performance and equityExecutive Management / Portfolio Strategy / Market Strategy / Brand Strategy / Consumer Insight / Innovation / Creative Development / P&L Management / Capability Building / Team Development / Digital Marketing / Spirits / Beer / Luxury Brands / International Markets / Distributor Partners / JVs

Park Royal, London

Responsible for Baileys P&L across more than a dozen European markets from mature (France, Germany) to developing (Russia and EE). Total NSV in Europe c£230m.Accountable for the launch of Baileys Flavours across Europe.> Focus markets consistently surpassed budget plan> Baileys Flavours trip-pled target and became Diageo’s best ever selling spirit innovation at the time.> Delivered and executed programmes to test viability of a 2nd sales spike during summer months> Drove ground breaking digital acquisition for Relationship Management programme delivering 600k new recruits across 5 marketsBrand Management / Strategic Planning / Consumer Insight / Innovation / Creative Development / P&L Management / Capability Building / Team Development / Digital Marketing / Developed Markets / Europe / Spirits

Hayes, Middlesex

2005-6: Hula Hoops Marketing Mgr; lead brand turnaround of UB’s No1 brand2004-5: KP Snacks Innovation Manager; concept development and commercialisation of 6 projects2001-4: Marketing Mgr McVities Jaffa Cakes; delivering strong brand growth on £90m portfolio. Lead award winning packaging design & PR campaigns 1998-2001: Brand Mgr roles on Penguin and BN; responsible for key projects strategy and execution1996-7: Foodservice Sales Rep: 2nd ranked rep nationallyBrand Management / Strategic Planning / Consumer Insight / Innovation / Creative Development / Packaging Design / P&L Management / Capability Building / Snacks / UK / Sales

Bachelor Of Arts (B.A.), History, 2.1

Activities and Societies: DURLFC

Education record