Rob focuses on the creative sector disciplines – particularly gaming, social media, architecture and marketing communications. For 30 years, Rob has been helping SMEs with all aspects of business planning and reporting, succession programmes (including management buy-ins), and employee incentives and retention. More and more frequently, he is approached for advice on employee ownership and, critically, the cultural transition it brings along with the technical aspects.Rob’s approach is to take a holistic view on the businesses he works with. Rarely is there a separation between the business agenda and that of its owners. For him, the foundation for a proactive adviser is to understand the journey a client wants to embark on or continue. He gets to know each client’s culture and strategy through regular contact while staying up to date with industry developments. This enables him to coordinate the input of specialists in the team around him to deliver measurable value for his clients. Feedback from Rob’s clients is that he is a clear communicator, can explain complex matters in layman’s terms and they like his pragmatic attitude.