The birth of Pure32It all started in the middle of the year 2017. At the tennis club where I am active, a Padel committee was formed. Padel, I had never heard of it before. From the first moment I was triggered: 'this is a game for me'. When through social circles the question arose whether I would be interested in designing a padel racket, from someone who had been active in designing products in various racket sports for over 25 years, I knew it was time to take a new direction. This is how Pure32 was born. Padel sportSport has been an important part of my life since I was a child. In Padel I find what makes the sport important for me; health, movement, social contact, and connection. Especially in comparison with tennis, which is often mentioned, I find these elements in the Padel sport. Padel is very popular in Spain. Families come together to play, talk and eat together. The social aspect is very strong there. I see this also happening in Holland and Belgium, where competition is still a dominant feature of the sport. Pure32 makes it possible to be involved in the growth of Padel in the Benelux, with a focus on connection. Personal contactWith a career history at a large bank, I have experienced how important personal contact is. I see it as a challenge to pursue this personal contact in the digital world. People buy from people instead of a brand. Even though communication is often digital, at Pure32 we go for the personal touch. Whether this is a personal message with the order or an extra surprise. Transparency and honesty are our principles. That's why Pure32 is easy to reach. You can discuss which racquet is the most suitable for you, ask questions, and of course, we love to hear how you like the racquet afterward. In this way, we contribute to the growth of Padel.