Rob Kabrovski Email & Phone Number

United Kingdom

London Area, United Kingdom

The creative is responsible for 49% of sales lift - higher than reach, targeting, brand, or recency combined. CreativeX technology is focused on unlocking that 49% through tools and data applications that multiply the impact of effective creative on your business. Used globally by Heineken, Pepsi, Diageo (whose CEO publicly credits the tools with a 50% reduction to CPM), Nestle (whose CMO attributes CreativeX at their latest investor day to a 66% increase in digital ad effectiveness) and more, CreativeX powers creative decision-making and measurement at scale for the world's most sophisticated brands.

London Area, United Kingdom

Working with an award-winning US based creative agency to optimise their GTM strategy and new business function:• Consulting on outbound strategy including revamping of sales material, persona and ICP targeting• Development of personalised sales narratives and positioning of services around a strategic and consultative focus• Introduced ABM strategy utilising CRM data and historical benchmarks

London, England, United Kingdom

In this role, I led the development of the company's revenue intelligence B2B SaaS platform, successfully exceeding growth targets and driving overall incremental revenue. Some key accomplishments include:• I devised and executed plans to bolster our market share in existing sectors and explore new markets, resulting in a 5% rise in annual recurring revenue through the successful implementation of strategies within the Private Equity sector.• I led the charge in developing and executing strategic initiatives with partners and ISVs, generating a 4% incremental revenue increase and contributing to 25% of our current pipeline.• I established and monitored quantifiable KPIs to drive goal achievement, which led to a 30% increase in Annual Recurring Revenue (ARR) for our commercial teams in 2023.• I set up and fine-tuned internal processes and best practices to enhance efficiency and unity within our organisation.• I provided benchmarking, coaching, and training to our internal teams, cultivating a culture of high performance and promoting continuous improvement.

London, England, United Kingdom

I spearheaded the transformation of Marketing Operations in EMEA to align with client business objectives through digital marketing advancement. I managed client accounts and collaborated with stakeholders to ensure project success. Here are some key highlights:• I introduced data-driven marketing strategies to boost effectiveness and fostered a culture of proactive issue resolution. • Leveraging Robotic Process Automation and machine learning principles, I optimised end-to-end efficiency, driving superior business results. • I led process enhancement teams, resulting in a 15% acceleration in Jaguar Land Rover's time to market. • Additionally, I oversaw the seamless integration of the acquired agency Spark44 into Accenture, streamlining processes across key areas. At Accor, I implemented SynOps for Marketing, enriching client value through smart marketing frameworks.

London, England, United Kingdom

As the leader of Accenture's EMEA Adaptly team, I managed a team responsible for account management, client services, strategy, and operations across various client sectors. I took the lead in developing our go-to-market strategy and introduced the global operations offering. Working closely with delivery centres, I was pivotal in securing major deals with clients such as BBVA and Bayer. I ensured strict adherence to commercial and profitability metrics throughout. Key highlights include:• Collaborating closely with Marketing Operations leadership, I played a key role in enhancing Accenture's marketing capabilities and actively pursued new business opportunities in transformation, media, and creative sectors. • I contributed strategically and operationally to global RFPs, including those for BMW, BBVA, Bayer, and Phillips.• Through fostering strong relationships within Accenture and its acquisitions, I tailored offerings for clients such as AstraZeneca, Facebook, and Radisson. • One of my notable achievements was leading the successful Accenture/Facebook media partnership, generating annual revenues of $5M, and overseeing the Accenture accreditation scheme. • Additionally, I established global teams to provide integrated technology and work orchestration solutions for clients like Radisson and Bayer.

London, England, United Kingdom

During my tenure leading the company's EMEA region, I took charge of client services, operations, business development, and marketing. I guided teams to exceed revenue and profitability goals, ensuring precise forecasting along the way. I nurtured vital client relationships across EMEA, focusing on upselling, maintaining efficiency, and delivering tangible results. Key highlights include:• I spearheaded partnership development with social platforms and frequently spoke at partner events. • Through pioneering new business initiatives, I secured major accounts like Meta (Facebook), PepsiCo, and Tenzing, resulting in a remarkable 133% revenue increase. • I also introduced innovative business streams, which led to an annual revenue generation of approximately $4M from our largest client, Blue449 (Publicis Groupe). • Furthermore, I successfully expanded the EMEA team by 40% while maintaining high retention rates.Adaptly was acquired by Accenture in December 2018.https://newsroom.accenture.com/news/accenture-to-acquire-adaptly-to-bolster-accenture-interactive-programmatic-services-offering.htm

London, United Kingdom

In my role, I led the Paid Social function and acted as the main point of contact between our company's Biddable department, Client Services, sister agencies (Carat, Vizeum, and Amplifi), and Dentsu Aegis clients. I developed strategic cross-channel partnerships and identified chances for upselling to both new and current clients. I also spearheaded initiatives to educate and promote the adoption of technology and products across our Social teams. Key highlights include:• I took charge of leading RFPs and pitches for new Biddable Activation business, ensuring a proactive approach to business development.

London, United Kingdom

London, United Kingdom

Managing the adidas affiliate and aggregator sectors across EMEA.

Victoria

I led a team of 13 Account Managers responsible for managing pivotal accounts such as Dell, HP, and Expedia. I regularly conducted monthly and quarterly presentations for both internal and external senior management. I took charge of driving commercial initiatives for our major clients, focusing on accurate forecasting and meticulous cost analysis. Notable achievements include:• I initiated and integrated new strategic business relationships and explored cutting-edge technology initiatives.