Rob Kitchen Email & Phone Number

London, Gb

London, England, United Kingdom

As a senior member of the insights division of world-renowned PR and communications firm Edelman, I lead both key client work and internal cross-functional teams across a range of projects and initiatives. This draws on my expertise in research, business development, innovation and relationship building. I oversee research across sectors including media, FMCG, government, not-for-profit and financial services, providing actionable insight at global, regional, and local / niche audience levels.

London, England, United Kingdom

London, United Kingdom

Second UK employee brought in to grow the European business for Hotspex, North America’s leading behavioural science and brand insight agency. Played a major role in our Market Research Society Award nomination for Breakthrough Business of the Year 2018. Helped a wide range of clients across sectors refine their distinctive brand assets and optimal market positioning by using implicit research techniques and behavioural science-based models.Informed a range strategic and tactical initiatives in the brand, campaign and content fields in my role as insight lead for a major pay media brand, regularly presenting to and working with the team in their Milan offices.Delivered best practice advisory presentations to clients on how to optimise cut-through in both advertising and at point of purchase, often leading to dedicated research projects to inform their own product strategy and advertising campaigns.Achieved substantial revenue growth by building great client relationships and integrating social media insights, third party data and trend analysis into our core deliverables.

Southampton, United Kingdom

Developed extensive expertise in digital user-research, customer experience, and SaaS technology-led data integrations for clients in the media, retail, travel and leisure sectors. Leveraged excellent client relationship management and business development skills to deliver a five-fold increase in net revenue. Recruited and mentored teams to service that growth.Partnered with client research leads to grow their influence into new areas of their business including the design of a revitalised global CX framework with integrated MI data to facilitate modelling of business outcomes and sales impact.Helped clients pinpoint online user pain points and predict sales impacts of implementing improvements by integrating web-analytics with web-survey data into holistic insight reports, recommendations, and custom dashboard rollouts across business teams. Advised multiple clients how to optimise user-experience across web and app platforms through UX deep dive research, A/B testing and best-practice benchmarking to help digital leads prioritise development roadmaps and implement tactical quick wins. Provided guidance to clients on new product development, pricing, messaging, and creative execution across multiple products and brands by delivering tailored NPD research studies.Change management: Led my team through a period of major business transformation, enabling a successful transition to new team structures with productive and efficient cross-functional relationships.

Southampton, United Kingdom

Southampton, United Kingdom

Hampshire

Gained experience in a diverse range of methodologies including qualitative workshops, depth interviewing, focus groups, and advanced analytics working for an agency specialising in combined qualitative and quantitative insight. Worked across a broad range of sectors including government, media, FMCG and financial services on projects including segmentation, brand equity, new product development and customer experience. Played a key role in the research and presenting of a multi-stage advertising effectiveness project for Channel 4 that won the 2009 MRS Advertising and Media Research Award while working in the Q-Media Research Division.Contributed to delivery of multi-stage qual/quant projects for financial services and government clients, including innovative multi-task qualitative workshops with methods such as speed groups, team tasks and ethnographic UX research.Conducted community moderation and analysis for a long-term online community on behalf of a leading UK financial services business focussed on high-net-worth investors.Took an active role in workshops devised to upskill clients in the principles of qualitative and quantitative research.

Leeds, England, United Kingdom

Manchester Area, United Kingdom

Sydney, New South Wales, Australia

Swindon, England, United Kingdom