Rob Kral Email & Phone Number

Tampa, Florida, United States

As Co-founder and VP of Product Development at Protein2o, I’m obsessed with shaking up the game and pushing the limits of what performance beverages can do. I lead the charge on all things RTD (ready-to-drink) and RTM (ready-to-mix), turning bold ideas into real products that fuel the grind for athletes and high-performers everywhere. Innovation isn’t just a buzzword—it’s baked into everything we do. Whether it’s developing new flavors, refining formulations, or leveling up our packaging, I’m always on the hunt for what’s next.At Protein2o, we’re not here to follow trends, we’re here to set them. Driven by passion, data, and a little entrepreneurial grit, we’re creating products that help people own their fitness journey. It’s not just about staying ahead of the curve—it’s about redefining it.

Tampa/St. Petersburg, Florida Area

As a founding member of ProBalance, Inc., I helped launch Protein To Go, an on-the-go protein supplement designed for busy people who don’t want to sacrifice nutrition for convenience. From the ground up, I was involved in every aspect of bringing the product to market—from designing packaging and marketing collateral to managing supplier relationships and securing national retail deals with giants like Walmart, CVS, and 7-Eleven.During my time with ProBalance, I learned how to move fast, innovate, and execute big ideas—skills that continue to fuel my passion for creating game-changing products today.As an owner of ProBalance, Inc. I am personally responsible for:• Package and Display Design• Marketing Collateral Development/Design• Supplier Relationships and Replenishment• Broker Management• Sales at National Accounts including Walmart, CVS, Winn Dixie and 7-Eleven

Clearwater, Fl

As Director of Product Development at Premier Products of America, I led the charge on one of the most viral product launches of its time—Bandz silly band bracelets. From concept to creative strategy, I was deeply involved in every aspect of the brand’s development, including international sourcing and design. The result? A product that went from idea to a national sensation, generating over $10 million in retail sales and becoming a household name almost overnight.Whether it’s designing the next big thing or scaling it to the masses, I know how to turn a product into a movement.

As the East Area Manager, I’m all about driving results and maximizing impact in some of the highest volume markets on the East Coast. I lead a dynamic team of twelve retail sales representatives, equipping them with the tools and insights they need to forge solid relationships with customers and crush sales goals.I also roll up my sleeves to sell directly to Walmart Regional Operations managers in Divisions U and E. For each meeting, I dive deep into Retail Link sales data to create customized presentations that resonate and deliver. It’s all about blending strategy with a personal touch to make sure we’re not just meeting targets, but exceeding them. Let’s make things happen!

As the Central Area Manager, I led an incredible team of sales representatives across Florida and Texas, turning challenges into opportunities and driving results. My focus was on empowering my team to make strategic sales calls that identified customer needs while leveraging the full power of the PCH product line and promotions.Collaboration was key—I worked closely with our broker management team to enhance retail execution and elevate field training. This approach paid off big time, as we not only finished 1st in all field sales contests but also exceeded every new item Speed-to-Market goal. It’s all about teamwork, strategy, and making an impact in the market!

As a Retail Representative for Pfizer, I was on a mission to maximize distribution and elevate brand presence across all consumer products. My role was all about engaging with retail accounts and selling eye-catching displays to support major promotions—think special packs and off-shelf displays that turned heads and drove sales.I crafted and executed strategic sales plans aligned with quarterly brand priorities and regional promotions, ensuring that every initiative was targeted for success. I kept chain supervisors and store personnel in the loop about brand performance, advertising support, and new product launches, ensuring our messaging was consistent and compelling.It was all about making an impact at the shelf level and creating experiences that resonate with consumers!