Rob Lay Email & Phone Number

Miami, Florida, United States

Led development and execution of business and technology strategies, product development, marketing, and financial management for digital networking platforms and online communities for high-end auto enthusiasts.• FerrariChat.com 30-day reach of 200k+ users, 2M+ pageviews, and 5+ minute durations.• Expanded market footprint by launching InsideEVSForum.com (electric vehicles) with 50k+ users, 150k+ pageviews, and 2+ minute durations.• Grew revenue by closing and managing 50+ major commercial sponsorships.• Improved site user experience and mobile access by completely modernizing software platform and supporting databases.• Best practices operation of 3rd party social network accounts for Facebook and Instagram.• Conducted M&A due diligence on 30+ target companies and supported the successful acquisition of 12 companies by parent organization.

Southlake, Texas, United States

Test property to explore traffic and user growth best practices.• Articles generated 500k+ pageviews.• YouTube Channel 20M+ views.• Explored all Social Media cross promotion opportunities like Facebook, YouTube, Instagram, TikTok, Pinterest, Linkedin, and Twitter for a best practices approach.• Explored all Search Engine Optimization opportunities for best practices like 3rd party tools, software configurations, mappings, etc.• Manage a team of contract writers to achieve performance goals.

Oklahoma, United States

Recreational land acquisition, management, improvement, and sales.• Kansas 213 acres (Pittsburg, KS) - 03/16/2012-06/25/2013• Falconhead 195 acres (Burneyville, OK) - 12/22/2014-02/14/2020• Ringling 70 acres (Ringling, OK) - 09/13/2016-02/24/2020• Pike 205 acres (Overbrook, OK) - 04/21/2017-06/30/2020• Cross Timbers 160 acres (Overbrook, OK) - 09/14/2020-Present

Miami, Florida, United States

Sotheby's Motorsport is a joint venture of RM Sotheby's and Motorsport Network. Fueled by a desire to create a next generation auction platform for 21st century sport, exotic, and luxury vehicles priced between $100,000 and approximately $1 million, we aim to provide the ultimate luxury online auto auction experience. Our site is designed to combine the best aspects of live in-person and online auctions, while prioritizing the highest level of customer service and protection.• Lead Marketing efforts for Sotheby’s Motorsport including organic, paid digital, email, and traditional.• Coordinate marketing efforts across CEO, CTO, CFO, Operations, and external Marketing Agencies.• Gather accurate and comprehensive data to compile, report, and analyze for performance and decision making.• Coordinate with parent company partners for cross-promotion marketing through social, websites, and email.• Developed the Community requirements, guidelines, and user content Terms of Use.• Administer the online Community.• Developed the Social requirements and strategy.• Launched company accounts for Facebook, Instagram, Twitter, YouTube, Threads, Pinterest, LinkedIn, and TikTok.• Manage day to day content for Facebook, Instagram, Twitter, YouTube, Threads, Pinterest, LinkedIn, and TikTok.• Consult on best practices for Organic Marketing.• Manage relationships with Social Influencers & Brand Ambassadors. • Manage marketing initiatives with joint venture partner FerrariChat.com.

Southlake, Tx

I built and operated the world’s largest online community for Ferrari owners and enthusiasts. I managed all aspects of the business including strategy, product development, technology operations, marketing (online & print), and financial management. As the owner and founder, I:• Grew the site’s membership from 0 to 250,000 and site posts to 15+ Million over the company’s lifetime.• Delivered 20% average annual revenue growth in a mature market between 2011-2016 by expanding multiple revenue channels including direct advertising, network advertising, affiliate partnerships, member subscriptions, and email marketing.• Successfully sold a majority stake in the company to a major international auto-sport media and technology company.

Dallas, Tx

In multiple management and engineering roles, I led and supported digital solution and software projects across all stages of the development lifecycle. I oversaw business requirements, vendor selection, system design, development, testing, and deployment activities. I also managed teams of up to 8 staff.

Dallas, Tx

I provided business analysis and system development services to client organizations. I supported clients in multiple industries including Telecommunications, Chemicals and Advanced Materials, and Real Estate.

Master Of Business Administration, Management Of Information Systems

Certificate In Management

Bachelor'S Degree, Finance, General

Activities and Societies: Swim Team