Rob Lay

Rob Lay Email and Phone Number

CEO at Interactive Holdings, LLC @ duPont REGISTRY Group
Rob Lay's Location
Dallas-Fort Worth Metroplex, United States
About Rob Lay

I am a successful social network entrepreneur who specializes in growing digital properties through natural, targeted online, social media, and traditional marketing strategies. As a profit-focused executive, I have a history of increasing platform revenues by expanding channels such as direct and network advertising, member subscriptions, and affiliate partnerships. I help fast-moving, early-stage companies achieve business and operational success.Most recently I was the CEO and an Equity Partner at Interactive Holdings, where I led the development and execution of business and technology strategies for a portfolio of digital networking platforms and online communities for high-end auto enthusiasts.I am always happy to connect with people interested in learning more about my experience and how I can help their business succeed.

Rob Lay's Current Company Details
duPont REGISTRY Group

Dupont Registry Group

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CEO at Interactive Holdings, LLC
Rob Lay Work Experience Details
  • Dupont Registry Group
    Ceo And Partner At Interactive Holdings, Llc (Subsidiary Of Dupont Registry Group)
    Dupont Registry Group Jul 2016 - Present
    Miami, Florida, United States
    Led development and execution of business and technology strategies, product development, marketing, and financial management for digital networking platforms and online communities for high-end auto enthusiasts.• FerrariChat.com 30-day reach of 200k+ users, 2M+ pageviews, and 5+ minute durations.• Expanded market footprint by launching InsideEVSForum.com (electric vehicles) with 50k+ users, 150k+ pageviews, and 2+ minute durations.• Grew revenue by closing and managing 50+ major commercial sponsorships.• Improved site user experience and mobile access by completely modernizing software platform and supporting databases.• Best practices operation of 3rd party social network accounts for Facebook and Instagram.• Conducted M&A due diligence on 30+ target companies and supported the successful acquisition of 12 companies by parent organization.
  • Manlife.Com
    Founder
    Manlife.Com Sep 2020 - Present
    Southlake, Texas, United States
    Test property to explore traffic and user growth best practices.• Articles generated 500k+ pageviews.• YouTube Channel 20M+ views.• Explored all Social Media cross promotion opportunities like Facebook, YouTube, Instagram, TikTok, Pinterest, Linkedin, and Twitter for a best practices approach.• Explored all Search Engine Optimization opportunities for best practices like 3rd party tools, software configurations, mappings, etc.• Manage a team of contract writers to achieve performance goals.
  • Lay Properties, Llc
    Rancher
    Lay Properties, Llc Mar 2012 - Present
    Oklahoma, United States
    Recreational land acquisition, management, improvement, and sales.• Kansas 213 acres (Pittsburg, KS) - 03/16/2012-06/25/2013• Falconhead 195 acres (Burneyville, OK) - 12/22/2014-02/14/2020• Ringling 70 acres (Ringling, OK) - 09/13/2016-02/24/2020• Pike 205 acres (Overbrook, OK) - 04/21/2017-06/30/2020• Cross Timbers 160 acres (Overbrook, OK) - 09/14/2020-Present
  • Sotheby'S Motorsport
    Marketing Director
    Sotheby'S Motorsport Jun 2023 - Jan 2024
    Miami, Florida, United States
    Sotheby's Motorsport is a joint venture of RM Sotheby's and Motorsport Network. Fueled by a desire to create a next generation auction platform for 21st century sport, exotic, and luxury vehicles priced between $100,000 and approximately $1 million, we aim to provide the ultimate luxury online auto auction experience. Our site is designed to combine the best aspects of live in-person and online auctions, while prioritizing the highest level of customer service and protection.• Lead Marketing efforts for Sotheby’s Motorsport including organic, paid digital, email, and traditional.• Coordinate marketing efforts across CEO, CTO, CFO, Operations, and external Marketing Agencies.• Gather accurate and comprehensive data to compile, report, and analyze for performance and decision making.• Coordinate with parent company partners for cross-promotion marketing through social, websites, and email.• Developed the Community requirements, guidelines, and user content Terms of Use.• Administer the online Community.• Developed the Social requirements and strategy.• Launched company accounts for Facebook, Instagram, Twitter, YouTube, Threads, Pinterest, LinkedIn, and TikTok.• Manage day to day content for Facebook, Instagram, Twitter, YouTube, Threads, Pinterest, LinkedIn, and TikTok.• Consult on best practices for Organic Marketing.• Manage relationships with Social Influencers & Brand Ambassadors. • Manage marketing initiatives with joint venture partner FerrariChat.com.
  • Ferrarichat.Com
    Owner/Founder
    Ferrarichat.Com 2000 - 2016
    Southlake, Tx
    I built and operated the world’s largest online community for Ferrari owners and enthusiasts. I managed all aspects of the business including strategy, product development, technology operations, marketing (online & print), and financial management. As the owner and founder, I:• Grew the site’s membership from 0 to 250,000 and site posts to 15+ Million over the company’s lifetime.• Delivered 20% average annual revenue growth in a mature market between 2011-2016 by expanding multiple revenue channels including direct advertising, network advertising, affiliate partnerships, member subscriptions, and email marketing.• Successfully sold a majority stake in the company to a major international auto-sport media and technology company.
  • Sprint
    Team Lead/Program Manager/Software Engineer
    Sprint 1998 - 2004
    Dallas, Tx
    In multiple management and engineering roles, I led and supported digital solution and software projects across all stages of the development lifecycle. I oversaw business requirements, vendor selection, system design, development, testing, and deployment activities. I also managed teams of up to 8 staff.
  • Keane Technologies
    It Consultant
    Keane Technologies 1996 - 1998
    Dallas, Tx
    I provided business analysis and system development services to client organizations. I supported clients in multiple industries including Telecommunications, Chemicals and Advanced Materials, and Real Estate.

Rob Lay Education Details

Frequently Asked Questions about Rob Lay

What company does Rob Lay work for?

Rob Lay works for Dupont Registry Group

What is Rob Lay's role at the current company?

Rob Lay's current role is CEO at Interactive Holdings, LLC.

What schools did Rob Lay attend?

Rob Lay attended The University Of Dallas, Smu Cox Executive Education, Babson College.

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