As Co-Founder and CEO of REAL (Re-Energizing Educators and Leaders), I’ve led the development of a startup dedicated to transforming leadership for educators, nonprofit leaders, and education executives. My role has focused on establishing the company’s foundation, designing core services, and driving growth in a competitive market. REAL’s mission is to empower leaders to inspire change through resilience, emotional intelligence, and a growth mindset. We specialize in leadership development, executive coaching, and tailored training programs to help leaders navigate challenges and create lasting impact in their organizations and communities. In the early stages, I led REAL’s growth by building client relationships, designing leadership programs, and refining our offerings to meet evolving client needs.Key Responsibilities & Achievements:- Client Acquisition & Business Development: Led efforts to acquire and onboard clients, building strong relationships with decision-makers and creating tailored solutions.- Program Design & Pilot Initiatives: Spearheaded the creation and testing of leadership programs, refining them based on client feedback and results.- Executive Coaching: Delivered one-on-one coaching to enhance emotional intelligence, resilience, and leadership presence.- Sales & Marketing Strategy: Developed and executed the sales strategy for lead generation, outreach, and business development. Focused on building a sales pipeline through networking, thought leadership, and referrals, driving revenue growth.- Brand Development: Contributed to developing REAL’s brand identity and positioning as a provider in leadership development.- Team Leadership: Managed a small, skilled team, fostering collaboration and innovation aligned with REAL’s mission.- Scalable Systems: Built systems for client management and service consistency to support future growth.

As CAO, I played a key role in scaling a startup from a $400K business to a $2.4M business, overseeing strategic growth, sales operations, and team development. I led all phases of the sales process, from writing and managing RFPs to closing high-value deals, while optimizing business processes to drive efficiency and profitability. In addition to managing day-to-day operations, I hired and mentored senior leadership, including the Vice President of Sales, to ensure alignment with company objectives and maximize revenue growth. By refining sales strategies, implementing data-driven decisions, and fostering cross-functional collaboration, I helped drive both top-line growth and operational excellence.Key accomplishments include:- Scaled the business from $400K to $2.4M in revenue by optimizing sales operations and building a high-performance team.- Wrote and managed complex RFPs, resulting in high win rates and long-term client relationships.- Led and mentored the Vice President of Sales, ensuring alignment with sales objectives and company growth strategies.- Streamlined business operations, improving team collaboration and driving overall efficiency.I’m passionate about helping businesses scale, empowering teams, and implementing strategies that deliver sustainable growth and success.