The Royal Dutch Touring Club ANWB is the largest association in the Netherlands with a unique mix of influencing and servicing activities that advocate the interests of our five million members in the areas of mobility and tourism. With these activities we want to contribute to a more sustainable society. ANWB has a wide range of offerings including (roadside) assistance, insurance, travel and retail.

Development and implementation new business models @ AH Online. - Vision/ strategy e-commerce translated into Tactics and Operations: - Analysis of e-commerce operational chain from business and IT perspective - Business case, CAPEX/OPEX investments, operational model, organisational model, legal implications and stakeholder/change management to ensure succesfull embedment in current AH business. Key success drivers: - improvement customer satisfaction - improvement eCom sales & profitability

BeschrijvingDue to vacancy period, managing eShop team Preservables @ AH.nl. Running day to day business: - Trade marketing - Category management - Supplier management (Unilever, Grolsch, Heineken, JDE/Douwe Egberts) - Team management - Omni channel approach

- Responsible for digital channels: Vandijk.nl, Studystore.nl and Studers.nl- Marketleader in educational products, B2B2C - Result: Multi year plan, operational plan, brand strategy, running day to day business- Scaling up / restructuring e-Commerce, MarCom departement, setting up category management department, recruitment staff, setting up new e-com platform + marketing stack .- Span of control: direct 10 FTE, indirect 20+

- Responsible for all commercial activities @ Sunbeam BV- Manufacturer in solar industry, B2B, scale up phase- Setting up and restructuring sales , engineering/project management, marketing & communications departments- Responsible for direct channels (installers, EPC) and dealer channels- Direct span of control: 6 FTE - www.sunbeam.solar

- Strategy, business case and operational plan for introduction partner platform (3P marketplace)

- P&L responsible Solarclarity BV (wholesales in PV materials like solarpanels, inverters etc)- Responsible for commercial strategy, proposition, sales, purchase, marketingand productmanagement departments.● Overall setup and development commercial organisation: design and/or optimizing all commercial processes for online and offline business to ensure scalable growth.● Active in the Netherlands, Belgium, Ireland, Sweden● Span of control direct 6 FTE; indirect 35 FTE

• Start up/ scale up for design and implementation 3P marketplaces @ Blokker Holding- business case, strategy, proposition, IT assessment, SaaS selection (Mirakl), marketing, pricing, campaigns, content, payment, legal, qualitymanagement, partner management, category development.- P&L responsible- Result: Marketplace implementation for Blokker.nl, blokker.be, Intertoys.nl. Businesscase phase for Leenbakker. Nextail is the 'green field' company for all e-commerce activities of Blokker Holding. Blokker Holding comprises multiple retailers in 12 different countries, including Blokker, Marskramer en Xenos, Maxi Toys, Big Bazar and Cook&Co. Due to dismantling Blokker Holding in 2018, scale-up marketplaces discontinued.

• Scale up: Strategy and implementation key account management and sales support for bol.com 3P marketplace• Result: Commercial Plan (Commercial strategy, assortment plan, business requirements sellers, FTE, scaling up commercial team, day to day management commercial team• Direct/indirect reports: 25 FTE • Part of management team bol.com Plaza• bol.com is part of Ahold Delhaize and largest ecommerce player in Dutch market

Guest lecturer on subjects of accountmanagement and marketing accountability

• Responsible for key account management. • Development of brand management services, growing recurring business• Strategic advise on brand implementation and -management, especially in the area of corporate communications / branding on all corporate assets and their organisational processes: signage, corporate clothing, vehicles, brandportals (IT), office tooling (IT) & printmedia.

• MarketResponse services: Brand-, HR -, portfolio - en customer research., qualitative en quantitative research• Challenge: Transitition from traditional research agency into consultancy agency• Commercially responsible for key accounts team: Sara Lee, ABN AMRO, Holland Casino, Autoglass, OXXIO, Henri Wintermans, TNT, KPN, Overtoom en DSB Bank. • Span of control direct: 7 FTE

Sales of Mail and Cendris products to major accounts of TNT Post. Specialised in branches mailordering, automotive and fulfillment companies