Wine and spirits private label branding and packaging design lead for Target, Whole Foods, Trader Joe’s, Aldi, Costco and Marriott.

Design lead on the brand repositioning of ITW (Illinois Tool Works) Paslode, GRK Fasteners and Tapcon that included a refresh of their identity and design architecture used for web, video, social media, packaging, sales collateral and in-store displays.Concepted and designed the ITW trade show booth that was recognized for design excellence at the Orgill convention in Chicago.Client: ITW

Kids Rank provides military children programming that focuses on hands-on, skill building projects and volunteer opportunities designed to encourage resilience through our core pillars of CONNECT, LEAD and SERVE. Our goal is to help these kids develop the life skills needed to adapt to change.

Co-founded Pixelarium Creative Studio, Inc. a marketing agency that specialized in creating brand ideas and UI/UX design.Creative lead in agency strategy and positioning, core values and development of assets – voice and visual tone. Led creative ideation to execution sessions that helped develop and nurture conceptual brand ideas, articulate different perspectives, and provided constructive, solution-oriented feedback to the team. Operational lead in accounting and financial reporting, talent acquisition, contract negotiations and scope planning for existing clients. Chosen as Agency of Record for Big Brothers Big Sisters of Metropolitan Chicago to develop an integrated brand campaign to attract new mentors, volunteers and donors. To achieve this we led primary research, created a new leading brand idea, executed recruitment campaigns and served as lead agency/media liaison among network agencies.Clients:Big Brothers Big Sisters of Metropolitan Chicago, Pepsico, World Book, Corporate Wellness Partners and TruthTeller Winery

Evaluated creative department needs and built a team of UI/UX designers, developers and writers.Created an environment that fostered mentorship and empowered team members to innovate around experiential design.Collaborated with cross-functional teams to gather key insights used to develop a strategic brand architecture and creative vision for clients. Uncovered new organic growth opportunities by expanding agency digital capabilities as well as led new business initiatives to help diversify the agency client roster.Clients: Rust-Oleum, iRhythm and Lutheran Social Services of Illinois

Led a team of designers and writers on the Crown Imports business that covered POS, OOH, print, digital, multi-cultural and event marketing.Managed the day-to-day resource allocation of creative staffing and partnered with account management to assess project priorities, potential organic growth opportunities and future brand plans.Created a Corona Summer integrated website promotion that encouraged audiences to live, capture and share their summer moments for the chance to be featured in a digital Corona ad and win unique getaway experiences.Collaborated with FOX Sports on global media sponsorships for World Cup soccer with Modelo Especial and the United States Open of Surfing for the Pacifico brand.Clients: Corona, Pacifico and Modelo Especial

Partnered with a team of designers to create a refreshed brand identity and consumer experience for the new Jim Beam distillery tour in Louisville, KY. Extended the identity to retail clothing, environmental design, signage and collateral.Clients: Jim Beam, Skinny Girl, Sauza and Courvoisier

Concepted and created Blue Cross and Blue Shield of Florida’s “In the Pursuit of Health” brand campaign that consisted of television, print, social media, online and retail executions.Collaborated with internal team to organically grow the Brown-Forman business by 3 million dollars with the additions of Jack and Coke, Collingwood whiskey, Herradura and el Jimador tequilas.Nominated by management to represent the Chicago office in an international creative rumble in San Francisco for a through-the-line brand relaunch of Kibbles ’n Bits. Selected by a national committee to judge the Creative Best of Show POPAI awards in Las Vegas for retail design.Clients: Brown-Forman, Blue Cross Blue Shield of Florida, Motorola, Nestle, SC Johnson and Del Monte

Managed a team of designers and writers on SC Johnson promotional, experiential and in-store marketing programs.Concepted and executed the design direction for the Unilever/Degree Deodorant Ironman Sponsorship that was ultimately chosen as the lead idea for the entire sponsorship including print, online, collateral and event signage.Clients: Jim Beam, Unilever, SC Johnson and Kraft